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5 Types of Notebooks Perfect For Your Next Promotion

5 Types of Notebooks Perfect For Your Next Promotion

Doing a promotion or planning a marketing campaign can get in-depth and complicated sometimes. As you search for the perfect promotional items, take a moment to consider types of notebooks. No, not notebook computers. We're talking about actual paper notebooks. Giving away notebooks as a promotion might seem antiquated in the modern technological age. But it really isn't. There's value in writing things by hand. Recent studies show writing by hand can help improve memory. Plus, it's faster than trying to take notes on a device sometimes. Whether you plan to sell them or offer them as gifts, notebooks can show off your brand and engage with customers. Here are five kinds of notebooks that can help you accomplish that goal.

Spiral Notebook

Spiral notebooks are the old standby notebook many folks likely remember from their school days. Characterized by a spiral piece of wire on the book's spine, most spiral notebooks have wide rule margins and a smaller page count. That makes them ideal for short stories, taking notes, and using them for single-subject work in college courses. They've been around since the 1930s, when the spiral binding method was patented by a company called Spiral Binding Co. Ltd. They grew to prominence in the ensuing decades, when a different patent for improved spiral notebooks (more like the ones we use today) was filed In the 1980s by a guy named Edward Podosek. Spiral notebooks are easy to rotate, fold back, and write in because of the spiral binding. Spiral notebooks are a fun, unassuming, and incredibly practical type of notebook. They're easy to carry and use. They're also inexpensive to purchase in bulk, making them an ideal candidate for marketing with custom logo notebooks.

Zippered Notebook

In the grand tradition of notebook innovation, zippered notebooks give customers a unique, inspired item. For marketers, they're a blank canvas for your custom logo. Some customers might even prefer zippered notebooks over journals and spiral notebooks. Plus, the front of the notebook has plenty of real estate for your logo, so they're a definite asset to increasing your brand awareness when they're in customers' hands. Consider offering them alongside other notebook styles to provide as much variety for your customers as possible and get the most return out of your marketing plan.

Planners

Planners are a bit more complex than standard notebooks. Ostensibly, a planner is a notebook that includes a calendar, lists, and other useful tools to help someone stay organized. Planners (at least as we know them) date back to 1773 when a publisher created a template notebook to sell to the masses. Today, they're a bit more inauspicious and pretty inexpensive. Using them in a promotional capacity can give customers something useful and exciting. Plus, you're logo will be on most surfaces of the planner, making it a great way to remind people about your business frequently.

Journal

Journaling is a noble pursuit, practiced by thousands of people each day. So, selling and distributing promotional journals can certainly make a meaningful impact on current customers and promising leads. Journals are types of notebooks often with numbered pages and a basic layout. Giving away branded journals is a great way to increase your brand awareness among customers. But it also gives them a reason to be more loyal: quality. High quality journals can help your customers associate your brand with quality products and might make them more likely to continue being customers. Furthermore, they might tell their friends and help increase your overall foot traffic. Journals are also a fun option for customers, so making them available during your promotion is practical and gives more variety to your customers overall.

Notebook and Pen Set

Notebook and pen set

Some days, our lives only call for a standard notebook or notepad. But most of the time, you just can't go wrong with a gift set! In this case, a notebook and pen go together like peanut butter and bananas. And what better way to creatively engage with your customers than to offer them the gift of these two items together. Custom notebooks with your logo can give you an opportunity to put your stamp on multiple pages. That means more eyes on your logo and better impressions of your business. Throwing a pen in as part of a gift set is just icing on the cake. The addition of a pen and improved value of making it set  Also, you can stamp your logo on the pens, in essence creating a secondary marketing opportunity on an item customers will actually use.

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