Every business exists to have at least one key bottom line, a profit. Whether you’re a marketing manager, a small-business owner, or a veteran entrepreneur, at the end of the day you need your business to make a profit. The question is, how many of us fail to achieve our monthly targets – or fail to establish a consistent stream of returns? Yes, I know, the recession is looming due to COVID-19, but there’s certainly a couple of things you can do to ensure your running a successful business.
There are multiple angles you can explore to make your entity stand out from the competition and in this post, we’ll dive into key ones.
The following are some primary factors to consider.
We’re in the age of the Internet, where social media dictates the growth of our businesses. I mean, show me a successful business, and I’ll show you their thriving social media pages.
The thing is, when leads first get wind of your business, they flock to Facebook, Twitter, Instagram, and LinkedIn just to get a glimpse of who you really are.
Obviously, you might have your site up and running already, but people want to see how you’re interacting with people. Folks want a clear picture of how much of an influence you are, and if you’re even worth the hype.
People are only human. You want to give them what they want or are looking for the most.
Do you have things written down? Let’s face it; if we don’t put our plans (or even thoughts) in the writing, we could easily forget one or two things over time, and perhaps look back and realize we are missing something important.
So, if you haven’t done it yet, get a screen, pen, and paper, or whatever works for you and jot down your company’s mission statement.
Write down specific goals, revenue streams, and your marketing plans. You want a clear direction of where your company is not only coming from but also headed to.
Truth be told, you’ll likely burn out if you’re going to have to manage your business solo. Why is that? There’s inventory to keep in check, finances to keep an eye on, and customers to be served. There’s a website (and probably a blog) to run.
Heck, you have your social media pages to monitor and update accordingly.
Honestly, doing all of these single-handedly can take a toll on your health, affecting your productivity, eventually.
I’ve said it (and I’ll say it again) that you’re only human. You need time to eat well, work out, spend time with friends and family, and even go on holiday.
You can’t achieve that if you don’t have a couple of employees to look after your business while you’re away.
From inventory to cash flow, you want to keep track of what is coming in and going out. That’s if, in fact, you’re looking to realize a profit.
Have written systems at hand for when things seem to be going wrong. These come in handy, especially if you’ve got a boatload of employees under your sleeve.
You definitely want to know what’s going in the marketing area, and to do that you need a plan and to evaluate against that plan. Get an idea of what your finance officer is up to with financial reports on sales, profit and loss, and aging invoices. Don’t overlook the activities of the procurement area, either.
Understand that this is your business. You want to be ready for that uninvited auditor by keeping track of everything, so you aren’t caught up in “a situation!”
Positive criticism has got its role in business; you don’t want to take it personally. Feedback (whether positive or negative) is often geared toward your business, not you.
While you’re probably committed to your (organization’s) core values, you should give room to what advisors have to say about your company. Things could be headed south without your knowledge. Or, maybe, you could be missing on something crucial – something that might help turn your business around.
The point is, give your ego a second glance when advisors want to inspect your organization. Rethink your arrogance when reliable sources are pointing fingers at your business.
So, it’s time to consider listening to a trusted advisor. You can hire an online business coach to further hone your knowledge and skills in managing a business. Sometimes entrepreneurs get overwhelmed balancing family life and their business, causing some sort of guilt and stress. With the help of a business coach, you’ll learn how to run your business without working yourself too hard until you feel burnout.
A business coach serves as your greatest advisor when it comes to balancing your personal or family life and business. A good business coach is a professional who can be an entrepreneur, an author, a mental health clinician, and a blogger at the same time.
Like any other coach, your business coach will open your mind to the realities and challenges of managing a business. You can expect exploring your strengths and weaknesses and creating solutions and options to make you a better leader in your organization or company.
You can ask anything to your business coach. Even personal questions relating to the coach’s experiences in business management. A business coach is your friend, advisor, and redeemer from the bondages that keep many entrepreneurs trap caused by business pressure and struggles. So, it’s worth it consulting a business coach from time to time.
The above tips should help catapult your business several notches higher. You’ve got what it takes to run a successful business. It’s likely you’ve just been overlooking things or sitting on key ideas.
In order to rise above, you’ve got to come out of your comfort zone by going an extra mile for your company. Success doesn’t come to you on a silver platter!
Looking for help? Tired and believing there has got to be a better way?
Let’s talk about your business. With over a decade of experience leading companies and transforming lives, and a Master’s degree in Org. Development and Leadership, Mike can help you find the best way forward!