SEO is a marketing strategy that can definitely bring results. With its help, your website can crawl up the rankings, bringing in more visitors that can be converted into customers.
That said, don’t just go in there, do a few tweaks, and expect to see instant results. Any firm offering SEO consulting in Singapore or any part of the world would actually tell you that some SEO efforts may give you a quick boost, but they won’t lead to long-term success. After all, SEO takes time.
This article shares some tips to help you implement a solid, long-term SEO strategy for your business website. Read on!
If you want to have a viable long-term SEO strategy without taking up too much of your time and effort, then you should consider partnering with the experts.
When you hire an SEO agency, you get access to their expertise, knowledge, strategies, resources, and tools that allow your business to keep up with the changing landscape of SEO. You might also want to take part in an SEO certification program. This way you'll be able to understand most concepts and work closely with your agency.
Outsourcing your efforts to an agency allows you to focus more on core operations and areas in your company. Furthermore, outsourcing SEO services in Singapore and other countries can be cost-effective since the costs are cheaper.
A well-designed website plays a major role in ensuring long-term SEO success. You want to have a website that’s easy to navigate, allowing users to easily find the content they need.
Also, you want to ensure that your website is fast loading. The longer they wait, the higher the chance they’ll simply click the back button and leave. This can impact your SEO rankings in the long term.
Lastly, you want to make sure that your website is responsive, and looks and works properly on every device. With more people browsing the Internet using their mobile devices, a responsive and mobile-friendly website has become a ranking factor by Google. So, make sure to optimize your website for these changes in order to create pleasant and satisfactory browsing for your users.
In terms of long-term SEO strategy, content is a priority. For years, marketers have been using the slogan ‘content is king.’
However, for content to contribute to long-term SEO success, it isn’t about creating more content; it also needs to be of high quality. You need to write content that your audience actually wants to read.
So, what does high-quality content look like?
It’s easy to read. It gets to the point while providing information that readers care about. In addition, an article should be formatted in a way that’s easy to read. With the shorter attention span of people, most readers are more likely to just scan the content before reading it as a whole. So, to make it easier for scanning, you need to include subheadings, bold text, and bulleted lists.
Also, you want to add media elements, such as video, images, infographics, and charts, as necessary, to enhance your content and make it more appealing, instead of long blocks of black and white lines.
Guest posting may seem counterproductive to some. But there are actually some good SEO points on guest posting. It’s an effective link-building strategy that significantly impacts your SEO rankings and provides long-term SEO value.
By sharing your expertise on other businesses’ websites, you can build authority and relationships with other thought leaders in your niche, while also exposing your brand to entirely new audiences.
Choosing the right keywords serves as a solid foundation for your content strategy and long-term SEO success. Your content needs to be built on targeting terms related to your industry, business, and offerings. If you don’t choose and rank for the right terms, then your audience won’t be able to find you.
Thus, keyword research is an important tactic for long-term SEO. You need to research the terms and phrases that your audience uses and choose the best keywords that can help connect you with your target customers. However, choosing the right keywords is just the tip of the iceberg. Once you’ve found the right keywords, you also need to understand where you’ll be placing those keywords.
In general, there are two main categories of pages on your site that’ll need keywords. These are:
Your core web pages include your homepage, product pages, and descriptions, the ‘About Us’ page, and anything that’s in your main navigation. For these web pages, you need to use keywords that are most relevant to the service or product you offer, and/or the specific pain points and issues you solve.
These pages refer to your blog posts, news and podcast posts, and even landing pages. For these web pages, you need to use keywords that can help people search for niche-specific solutions to their issues. In general, you’ll often use LSI keywords here.
If you want to achieve long-term SEO success, you need to have a long-term plan and strategy. SEO isn’t a one-time project. Instead, you need to implement the above tips and other techniques, making SEO a part of your everyday marketing strategy to ensure long-term success.