Everybody would love to have more leads. The great thing is, when you’ve got a strong online presence, you’ve got an unlimited audience and thus, limitless potential leads.
Actually reaching all those potential online leads is a different matter though, so your lead generation process is particularly important.
Your content isn’t going to help you create online leads unless you get it in front of the right people. To do this, you’ve really got to understand your target audience and how you can reach them.
When you understand who you’re creating content for, then it’s much easier to create the messages that spur people into action. Build out your content, and give your ideal customers a reason to come to your website.
The more traffic you have to your website, the more opportunities you have to create online leads. This means it’s vitally important to be investing in your SEO and social media.
Every visitor to your website is a potential lead, so really work on boosting your traffic. A great way to do this is by creating amazing content. With Google cloud training, you can learn how to work with a team of remote workers to build out your website and attract a large volume of traffic.
You want to make it as easy as possible for someone to become a lead. The more roadblocks you put in front of someone, the more likely it is that they’ll change their mind and leave before clicking submit.
It’s easy to get carried away with asking people for too much information, but on that first contact, you really just want to get the basics. From there, you can build your touch points with the online lead and start to turn them into a customer.
You need to guide people through your customer journey at every step of the way and the way you do this is with calls to action (CTA). Sometimes people just need a little push in the right direction and that’s what CTA’s are there to do.
For example, someone may have loved your article, but it hasn’t occurred to them that they need extra help with your problem. Your CTA can highlight this to them and get them to take the action you want them to take and that they need to take to solve their problem.
You’re not being pushy with CTA’s, you’re just showing people their options.
If you’re creating leads, then you want to have a clear idea of how you’re going to follow them up. How you do this will depend on the type of business you have, but ideally, you want to be automating as much as possible.
By using automation to segment customers based on their preferences, you can understand more about each individual, and customize their journey. There’s no point creating more online leads if you don’t convert them, so this stage is vitally important.