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5 Overlooked Aspects of Running a Social Media Marketing Agency

5 Overlooked Aspects of Running a Social Media Marketing Agency

There are many reasons why you might want to start a social media marketing agency. First of all, it’s a trending business sector that shows no signs of slowing down. Secondly, it’s feasible to start this type of agency with little money and in the comfort of your own home. 

However, don’t go into this with the idea of quickly becoming rich by running a few social media accounts. Like with any other small business, a considerable amount of effort and time is required to even get the idea off the ground. 

Along with obvious points such as formulating a solid business plan and utilizing the right tools, there are other elements which are easy to forget. Well, not any longer. Here are five overlooked aspects of running a social media marketing agency. 

The restraint to focus on specific niches

The world of social media is a large and diverse one. While you might have the temptation to try and cover everything from LinkedIn to YouTube, it’s highly recommended you only stick with a limited amount of social media platforms – at least initially.

By doing this, you can gain a greater understanding of the features and nuances of each platform. After all, it’s not possible to utilize the same strategy for every platform. Twitter is significantly different from Snapchat, for example. 

Ultimately, you are targeting different audiences on each platform. There are also different posting rules, different types of content, and varying content effectiveness levels for every form of social media. 

The battle of the invoices

When you are starting out with your social media marketing agency, you are on a mission to build up a list of reliable clients. Yet along the way, you’re going to come across people who will make things difficult. In particular, they will take their sweet time in paying for your services. 

If this happens to you, there is a solution in the form of invoice factoring. If you utilize invoice factoring from Become, you can instantly sell off your unpaid invoices to a specialist lending institution. This lender will then make it their mission to collect the overdue payments. You get your money quickly, the lender receives a small percentage from the total unpaid invoices – everyone’s a winner. 

The importance of your own social media

When you run a social media marketing agency, there’s one promotional tool that comfortably sits above the rest: your own social media presence. 

After all, there is no greater testament of your ability to utilize social media than with your own accounts. Ensure you display your ability and knowledge to craft imaginative, effective, and engaging content. Additionally, make a push to boost your social media follower numbers. The more followers, the better this reflects on your company. 

The ability to attract local customers 

When you have the scope to attract clients from across the globe, it can be easy to dismiss the importance of local customers. However, your local customer base is one that requires special attention. 

One of the main reasons for this is simple: local search engine optimization (SEO) means you can attract more people than simply going for a general approach with keywords. Additionally, people like to use local marketing agencies due to the ease of communication and being able to directly check on the progress of their social media campaigns. 

The opportunity of partnering up with other service providers

If you strike up a partnership with other service providers – non-competing ones, of course – you will be in a position to land a significant amount of business for your agency. For example, an SEO company might partner up with you so they can offer their clients a comprehensive social media marketing package.