The ultimate goal of every business is to gain customers and make revenue. Due to this, many companies have begun using the digital landscape as a tool to attract customers. One irrefutable fact is that allocating some budget for advertising your products is essential, no matter how big or small your business is.
However, the online marketing environment has become more competitive. To succeed in your field, you must know how to leverage the sites that will help you advertise your goods effectively. You have performed well in developing your products and services; now, it is time to obtain a steady stream of customers to guarantee business success.
Fortunately, there are various advertising platforms online where you can gain customers and increase sales. This article will discuss the five incredibly best places to advertise your business online.
Online marketing helps you reach your target customers and increase revenue. You can use tactics like OTT advertising and social media to advertise your business effectively. Below are some of the best places you can promote your business online.
Google Ads is one of the top places online to advertise your business. It has two platforms you can use to meet your advertising goals: the display and search networks. While the advertising platform is very effective, it can be technical. This means you have to study its many features carefully before using them.
With Google's search network, you can bid on top keywords that will appear on the Google search results page ads. Google assigned a value to each keyword based on their search volume and competition. So, with an adequate budget, you can bid on popular keywords with little competition related to your business.
Furthermore, Google's Display Network allows you to bid on video or written ad placements on sites owned by Google. For example, if people go to Gmail or Google Maps, they can find an advertisement for your business there if you're using Google's Display Network. Google ads drive a lot of website traffic and are easy to navigate for first-time users.
Facebook has about 3 billion users, making it a great way to reach your target audience. It has been proven to be an effective medium for business growth. With its large user base, you can market your business to a wide range of target customers.
Facebook is excellent when you want to do some targeted advertising. For instance, if you have a distinct audience, you can use Facebook ads to target them based on their behavior or unique interests. Unlike Google ads, Facebook ads go beyond targeting your audience through keywords alone.
What Facebook does is give you an opportunity to bid on the ad itself rather than on the keyword. You can use visual aids in your ads to boost engagement, and you can choose where you want your ads to be located: during Facebook live sessions as video ads, in the messenger area, or even in the customer's newsfeed.
LinkedIn is an online social networking platform that serves businesses and professionals. It can help you promote your business through dynamic and sponsored ads. Advertising on LinkedIn is perfect when you need some investors for a project in your business. LinkedIn ads are effective for B2B advertising and can be used by B2C organizations for advertising.
For example, if your company is looking to hire professionals, you can use LinkedIn to launch a recruitment campaign, effectively attracting experienced or passive candidates. LinkedIn ads appear in various formats, such as sponsored in-mail messages and homepage-sponsored content. They can occur in the customer's newsfeed or right column.
You can target your ads based on industry or location and tailor them to specific audiences based on seniority, job position, and business size. As an entrepreneur, selecting the right audience will help you reach out to the right people who require your services.
YouTube has about 2.70 billion monthly active users, making it an excellent place to advertise your company online. It offers premium ads, video ads, and non-video ads. With such a large consumption of videos, leveraging video ads to target customers has become more critical.
Furthermore, video ads run differently than written and image ads. Payment for them depends on a user clicking or viewing your ad. Although Google Ads owns YouTube, you can create a video from scratch using their services.
To start, you'll create a Google Ads account, create a YouTube channel, join the Creator program, and link your channel to your Google Ads account. After connecting the two, you can then make your campaign. Select a campaign objective that aligns with your company's goals and objectives. YouTube has several campaign options: leads, website traffic, brand consideration, and brand awareness.
Microsoft's Bing might have a smaller user base, but it operates similarly to Google. With Bing, you can bid on keywords and video ad placement at a much lower price. If you're a small business with little advertising capital, Bing is a perfect fit for you.
Furthermore, creating custom bids for relevant keywords can help you display search-specific ads on the bottom, top, and side of organic searches. Take note of your target audience before using Bing ads. Statistics show that most Bing users are within the age bracket of 25 to 34.
Therefore, before you decide, ensure that your target audience is within this age bracket so you can get across to them effectively. Like Google, Bing offers a free listing service for local businesses, Bing Places. Even if you don't want to use Bing to advertise your products, it is still recommended to utilize this feature.