Why is Investing in These Key Business Functions Critical?

Investing in These Key Business Functions Critical

Business in the modern world has become something immensely challenging and complex. Every function has further bifurcation into different branches. Each of which has its particular strategic importance, and slight negligence can create massive issues. The entire business machinery can collapse. Market dynamics can rule you out of the market in no time; you can lose your competitive edge within moments.

Therefore, every business executive dedicates special attention to these key business functions. Marketing, sales, supply chain, finance, and human resource all serve great purposes to make a business successful. They all require unique expertise and technical understanding. They entail a never-ending list of strategic decision-making that contributes heavily to smooth business operations. However, many businesses face issues because they neglect certain vital functions. They either ignore these necessary components or don’t consider them important enough.

That is where businesses develop loopholes. It creates hidden barriers for them as they don’t realize the problem lies in their machinery. Therefore, understanding why a function is critical becomes more significant than addressing it. The overall business strategy then naturally starts incorporating those functions. In case you are facing issues because of specific key business functions, this article can help you. It mentions four essential business functions and tells you why it is critical to invest in them.

Training and Development

For most organizations, training and development is just another standard sub-function of the human resource division. However, it has a more significant role to play. You can only realize the true potential of your employees with proper training and development opportunities. And today, online business education provides excellent options for companies to offer employees feasible learning and development opportunities. Numerous organizations are opting for accredited online MBA programs to train their employees as per the needs of the modern business environment.

Training prepares an organization to tackle external and internal challenges, enabling them to absorb market shocks in a better way. Something that was apparent during the wake of the COVID-19 pandemic as well. According to a survey by Training Mag, large-sized companies’ average training and development expenditure had reached $22 million from $17.7 million in 2019. It shows that organizations were keen to uplift their employee skills to tackle the disruptions this pandemic created. Only those organizations that prioritize a robust training and development infrastructure survived well.


According to Statista, the global technology investment in marketing has reached a whopping $121 billion. It is increasing with a year-to-year growth of a surprising 22%. So, we can expect a further enhanced role of technology in marketing. You need to have a continuous improvement approach for your marketing department. Otherwise, you will lack the competitive edge. There are already enough giant players in the market, and you might soon lose your market share.

Now there are modern-day marketing gimmicks like social media marketing, content marketing, search engine optimization. All these require constant investment to gain a grip on these tools. Moreover, technology is producing marvels in this field now. There is geofencing where you can target customers based on their proximity to your market presence. It indeed required an entire technological infrastructure, and setting up that infrastructure requires hefty investments. However, the return on these investments always supersedes expectations. The return time is also significantly less, and it produces noticeable results in the market.


Logistics is the most complex and vulnerable component of a business’s supply chain management. It is one of the most extensive key business functions as well. According to Allied Marketing Research, the global logistics market will reach a whopping $12 trillion by 2027, rising at a CAGR of 6.5%. It is also a capital-intensive business function. Therefore, organizations must invest in it at the right time to derive the necessary business traction and keep operations running. Timely investment keeps the system upgraded.

This business function requires heavy investment for contingency planning. Contingent plans are critical in saving the business from catastrophic logistical disruptions. This very thing happened during the peak of the COVID pandemic when the entire world went into lockdowns. Logistics operations took a heavy hit, and the whole logistics industry was shattering.


The sole purpose of most businesses is to make money and stay profitable. Even not-for-profit organizations need sustainable financial flows to ensure viability. Therefore, finance is always an essential business function. It requires investment because it is evolving with time. You must invest in it to match pace with the entire world.

Moreover, it has impacts on customers too. Since today’s era promotes online payments, NFC, and virtual wallets, it requires investment to incorporate these financial aspects into your overall business strategy. International financial standards change with time, too, and fundings are needed to keep up with those financial standards.

Furthermore, modern financial tools have become a critical asset for many companies. They create ease of payments for customers and better tracking. The organizational financial controls also require constant investment. Financial reporting, monitoring, assessments, and budgeting are all undertaking modern transformations. They demand investment to become more efficient and accurate. Once you do so, you will have better data analysis to make critical financial decisions.

Final Thoughts

The business sector is continually undergoing continuous transformations. Various stakeholders are joining and leaving the business at different times as their preferences are constantly changing. Therefore, you need to incorporate specific innovations into your business strategy. The company functions like those discussed above form pivotal parts of your business strategy; consequently, it becomes critical to invest in them promptly.

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