What Do SEO Consultants Do?

What Do SEO Consultants Do?

SEO consultants are the mastermind behind every successful SEO campaign. They ensure that your website, page, or content is visible online. And behind the process, they need to perform several tasks, from initial planning to final execution—and there is more!

So whether you want to hire the best SEO expert in Bangladesh or want to be a future SEO consultant, this article can shed some light on your way.

Who is an SEO Consultant?

Simply put, according to Paul Hoda, an SEO consultant provides consultancy for companies defining the areas of improvement in search engine optimization. 

They understand how to increase page traffic, employ keywords, and keep abreast of changes to the Google algorithm. Additionally, they are well-versed in optimization trends and can spot problems that impede a website's ranking.

Let's know in detail below.

Duties and Responsibilities of an SEO Consultant

With algorithms and user dynamics, the results may vary daily. Therefore, it's imperative to examine the functionality of every web page. Additionally, each term should be examined for competition and search traffic dynamics.

In this regard, an SEO consultant plans the strategy and executes them with the help of others. Let's find a brief understanding of the responsibilities of SEO consultants.

Research Keywords

One of the most crucial types of SEO work is keyword research. Why? Because every search begins with a keyword-containing question.

Regardless of algorithm changes, experts search for keyword suggestions and evaluate their search volume, competitiveness, and relevancy to find the ideal keywords to target.

Plan & Optimization

The term "optimization" refers to more than just using the keywords selected. They also make on - and off-site improvements to the website, ensuring it has the following elements: 

  • Relevant and quality content
  • Appropriate keyword use
  • High-quality metadata
  • Proper internal linking
  • Faster load time
  • Clean and error-free code.

On the other hand, off-page optimization primarily focuses on gaining high-quality inbound links through carefully performed outreach programs.

Collaborate with Other Departments

SEO consultants collaborate with other departments that may impact the overall campaign's outcome. 

The tasks may include:

Outreach and Link-building

This team establishes connections with other websites to obtain backlinks, create and submit guest articles, etc.

Content Marketing

SEO specialists are also responsible for long-term content planning. They analyze the target audiences a business needs and prepare a plan to attract more customers by implementing the best content marketing strategy.

Web Desing and development suggestions

SEO consultants are well-versed in web design and development to make it search-engine friendly. Thus they also work with the team of designers and developers to yield the best outcome for the site.

UX Design

SEO and user experience go hand in hand. To ensure the site is user-friendly, you must stay in touch with the UX design team. In this regard, SEO consultants need to collaborate with the UX design team from time to time.

Product Analyst/Manager

They frequently communicate with the company's product analyst or manager to boost conversion, a crucial SEO statistic.

What Qualities Should The Best SEO Consultant Have?

An SEO consultant needs to be informed about the following abilities: (both on and off-page SEO)

  • Research to locate relevant keywords that are suitable in terms of search volume and competition to use on the website
  • Website error identification and analysis, find strategic gaps, create innovative ideas, and implement developmental measures based on results
  • Website technical audit ( for example, HTTPS status codes, crawl errors, load times, and other checks)
  • Website and content optimization strategies to get more users
  • High-quality link-building to enhance the website's reputation, attract more referral traffic, and boost its search engine ranking
  • Monitor the outcomes of their SEO campaigns and keep up with trends, upgrade algorithms, and SEO methods that are subject to change
  • Good knowledge of Google Analytics, Google Search Console, Screaming Frog, Excel or Sheets, SE Ranking software, etc.

Final Thoughts

SEO experts are in charge of various duties and require a broad skill set. It requires utilizing your creativity, critical thinking, communication abilities, and a strong drive to learn. 

So when hiring an SEO consultant, follow the mentioned things above for the best internet marketing you can get. On the other hand, if you one to be one of them but lack the necessary qualifications, don't give up. There is always scope to learn from experts in Bangladesh and globally.

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