Are you looking to strengthen your business’ social media presence? Do you want to increase more followers across your social media accounts? Then one of the best places to start is with your social media reputation.
A study revealed that businesses place online reputation in high regard. They believe that leaving a positive online footprint helps increase their bottom line.
But with the dynamic world of social media, things can happen very fast. A single negative review on your product or service can bring the rest of your business down.
How do you boost your reputation across all social media platforms? Continue reading below as we give you some of the most important marketing tips that will go a long way.
There are several strategies you can use to boost your social media reputation. But before you practice any of them, let us first go through the importance of online reputation.
A good online reputation strengthens your brand. A solid reputation and track record reflect on your brand. In turn, it sends the message to prospective customers that they can trust your name.
A good reputation also allows you to connect with more followers. As you begin to earn people’s trust, the more they will tell others about your brand.
As you continue to build your reputation, the more visible your brand becomes. Prospective customers will see you more often on Facebook, Twitter, and Instagram. You will create brand retention, which is crucial for generating leads and conversions.
With over 3.4 billion social media users across the globe, the potential to grow your business became virtually endless. With so many things happening in social media, one mistake can be costly.
Thankfully, some strategies can help build and improve your social media reputation. Let’s take a look at some of the best ones below:
Before you can boost your social media presence and reputation, you must first determine the kind of reputation that you want. This step relies heavily on what your brand is all about.
Do you want the public to view you as a serious brand? Do you want to establish yourself as an industry authority? Or do you want to create a fun and bubbly image?
Furthermore, you need to assess your current reputation on social media. This is crucial before making any tweaks regarding your social media approach.
Several tools can help assess your online reputation. If you want to know what people are saying about your brand, use Google Alerts or Mention. If you wish to get a glimpse of your strengths and weaknesses, you can use Brand Grader.
Speaking of tools, some can help schedule your social media posts. Buffer, for example, can schedule your new posts and automatically post them across your social media platforms at your desired time.
If you wish to sustain customer engagement, install the Revive Old Posts plugin. This plugin automatically shares your old posts across all your social media accounts. In turn, it helps keep your accounts active.
It also reminds people of some of your most engaging posts from the past.
Attention to detail is what separates the best from the rest. Hence, you need to make sure that your social media accounts have complete profiles.
Your profile is one of the first things customers look into. Your profile gives customers a first impression. It helps mold the public’s perception regarding your reputation and trustworthiness.
If they see that your profile lacks some details, they will have doubts on their minds regarding your brand’s legitimacy. It will be harder for you to market your products and services if people don’t trust you from the get-go.
Thus, go through all your social media accounts. Make sure all your profiles are complete and accurate. Additionally, make sure the details are consistent across all platforms.
Marketing is not all about selling your products. It is also about selling your brand. Hence, make every effort to build a positive brand image.
When you post videos and images, make sure they are appealing. This will help your brand’s visibility on Google and other search engines.
Also, you need to focus on what your brand is all about. If you are a team of workers comp lawyers, highlight your strengths. You may also share your corporate social responsibility efforts.
Additionally, when sharing your stories, always use a humanizing approach. The public prefers watching content that appeals to their emotions positively.
Being on Facebook, Twitter, and Instagram is great. But why stop there? You should continue expanding your internet presence by using other social media platforms.
If your business caters to a serious market, make sure they can find you on LinkedIn. LinkedIn is an excellent place where you can network with other business owners.
When responding to customer inquiries and complaints, make sure you respond timely and accurately. Negative feedback is normal in any business. These can pull you down quickly if you do not know how to respond appropriately.
The key is to make genuine amends. If your investigation proves error on your part, offer a genuine apology. Go the extra mile by giving discounts or freebies.
You need to learn how to listen to your market. This means hearing them out and avoiding online arguments.
Learn the art of damage control. Use negative reviews to your advantage and bounce back stronger.
Last but not least, consider working with influencers. These are people who already have a huge social media following. They already earned the trust of their audience.
Partnering with the right influencers will boost your reputation tenfold without having to exert too much effort.
By incorporating these marketing strategies, you can strengthen your social media reputation faster. But social media is only one of the many battlegrounds that you need to conquer.
We invite you to broaden your marketing strategies by reading our other articles. We provide guides and tips that will help your brand stand out in a cutthroat world.