Over 25% of people click on the first Google search result, so if you're not ranking on the first page, the probability your website is being seen steadily declines. Improving Google rankings is critical to reaching your target audience and improving the visibility of your business. So, what is the secret to climbing up the ranks?
With over 1.9 billion websites worldwide, search engine optimization is a lighthouse that helps you find your way up the search rankings. However, it is an ever-evolving field, which can make it feel overwhelming to know where to begin.
The good news is these tips will help you get started with ranking in Google searches.
The first step is to understand the Google ranking factors, which help Google evaluate where it ranks your site in search results. It includes everything from page loading speed to domain power. These factors are critical for informing your digital marketing strategy and website; learn more about them here.
Optimizing business websites is critical if you want to rank on Google and improve user experience, but you also need to make sure your site is optimized for mobile devices. Google prioritizes mobile page loading speeds, which means if you fail to optimize for mobiles, your efforts to improve your website rankings may fall short. You can use this tool to check your site's mobile-friendly.
It's not about quantity; it's about quality. Your digital marketing strategy should focus on not only producing relevant content but well-written and useful content.
You need to offer value for the reader, so invest more time improving content and revisit old content if you have it, especially posts that ranked well previously. Content that offers value is more likely to appeal to other sites as helpful links.
Make sure you utilize social signals on websites, which make it easier for traffic to share on their social media platforms, such as Facebook. Not only does this increase your site's reach and visibility, but it also can help it rank faster on Google. Search engines like Google use social sharing to signal when crawling content, which can help your page get indexed more quickly.
It is important to review your onsite SEO, including checking page load speed, ensuring links are functioning well, using alt tags, and choosing the right URL tags. Keywords are also a critical part of optimizing business sites. Ensure you are utilizing keyword tools and also optimize conversational phrases as voice search continues to grow in popularity.
It can feel overwhelming to know where to begin with improving Google rankings. But if you are consistent and commit to a targeted digital marketing strategy, you will begin to see results. Follow these tips to get started, and consider hiring support if you want more help to optimize your site.
Did you find this article helpful? Read on to learn more ways to enhance your online presence and attract leads!