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Cold Email Vs. Email Marketing: What’s the Difference?

There are two ways to reach out to potential customers: email marketing and cold email. Both, email marketing and cold email are effective ways to sell your product.

Cold Email Vs. Email Marketing

Sending emails to cold prospects is often better known as cold emailing. This can be a viable and effective strategy and sending marketing emails to targeted individuals can help you generate more sales.

There are many different opinions about what counts as an email campaign. But there are key differences between these two types of outreach that you need to know.

In this article, we will compare cold email vs email marketing. Then, you can decide which strategy works best for your business!

What is Email Marketing and Why is it Effective?

Email marketing is a form of direct marketing in which organizations or businesses send emails to their customers or prospects. It has a high conversion rate when you compare it to other traditional forms of advertising.

Email marketing

Email marketing is a powerful tool to market your business online. Thus, it is important to take advantage of the convenience.

These days, more and more companies are using this platform because it allows you to send bulk emails to a group of people. These are usually customers that have opted-in to receive emails from you or clients in order to create brand awareness, increase sales volume and customer loyalty.

Emails can be broken down into two approaches.

1) Cold email

2) Marketing email

For your business, these two strategies have two distinct yet essential goals.

Marketing Email Approach

If you want to create an email campaign, make sure that your recipients will find it interesting or useful enough. After all, you want them to perform a specific action from it, like signing up for a newsletter.

Customers can choose whether or not they would like to receive emails from your company by filling out an online form from your website or landing pages.

Marketing emails are a method to interact and keep your existing consumers engaging by providing them information and directing them through the buyer's journey.

While email marketing may be effective, it is important to have a target list of emails so you only reach the people who are interested in what you offer.

You might be wondering what cold approaching is.

What is Cold Email?

Cold emailing is defined as sending cold email to reach out to prospective customers directly through an unsolicited message without prior contact with said customer.

Cold calling and cold emailing go hand in hand because they both do not require a prior connection.

cold email differences

When you send a cold email to a potential customer, he or she has most likely never heard of your business before. The objective why you create a cold email campaign is to acquire new leads in the hopes of converting them into paying customers.

Differences Between Cold Email and Email Marketing

There are some key differences between these two types of communication methods. Here’s how they differ from each other:

1)They Differ in Form

Marketing Email

When it comes to the form, marketing emails are typically composed with:

  • Well-designed html templates based on your logo, company colors, and typefaces.
  • Frequently include photographs or images
  • Links that you can click to follow through such as to read a blog post, visit a website, or download content.

Cold Email

  • Always straightforward
  • Seems like of a one-on-one email, for example, that appears to come from close relatives and friends or specific 1-on-1 business enquiries you get from your clients directly to your mailbox
  • Have simple text with no formatting and as little complexity as possible.
  • It's not excessively long in any way. A few sentences would suffice.
  • At the end of a cold email, your prospect should be left with a specific question or request, not just a link to visit and serve themselves.
  • Doesn't include an email signature at the bottom

Bottom line:

While email marketing is usually sent out by brands to their subscribers, i.e. their past, present and potential customers, cold emails are sent out to people who don’t know the sender at all.

2) They Differ in Purpose

Marketing email

  • Marketing emails often aim to lead your readers to another piece of your material: a blog post, a PDF, a podcast, a press release, or a website.
  • They try to give value to their subscribers' inboxes on a regular basis in order for them to be connected to your brand if they need it at some time.
  • Marketing emails are a way to build up your relationship with your potential customers. You do not want them to buy anything from you right away. You just want them to know about your business.

Cold email

A cold email is designed to start a B2B conversation that may eventually lead to a business relation or a business transaction.

It is mainly employed in getting initial traction or reaching out to decision makers/influencers.

When you send a cold email, you expect the person will read it and respond. The primary goal of a cold email is to get a response that will lead to further communication.

The additional purpose of cold emails is to contact individuals who are interested in solving their business issues and finding a solution by learning about your goods or services, which may be useful to them.

Bottom line:

In terms of purpose – email marketing is used for nurturing leads into qualified prospects through regular email interactions over a period of time while cold emails are mainly employed in getting the receiver's response from the decision makers/influencers within an organization.

3) They Differ in Recipients

Email marketing is used for reaching out to people who already know the sender and have agreed to receive regular emails from them; cold emailing, on the other hand, reaches out to subscribers you don’t belong in your list yet.

4) Differ in Personalization Level

Cold emails are sent out without any personalized information about their recipients. On the contrary, email marketers have access to detailed data which enables them to send personalized emails.

5) Differ in Sending Volume

If you want to create a cold email campaign, it should be sent with a limited number of emails every time or when there is a need for it. This means following up on certain actions and prospects which you already have in your pipeline.

For email marketers, there is no limit to the number of emails they can send out at once.

6) Differ in Sending Frequency

In terms of frequency, cold email campaigns should be sent with a limited number of emails every time. For email marketers, there is no limit to the number of emails they can send out at once.

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