5 Public Relations Tips for Small Business Owners
New to PR and don’t know where to start? PR stands for Public Relations and it’s the way your brand presents itself in the world. It’s a powerful marketing method that can bring you brand awareness and new customers, but only if you do it right.
If you’re not sure how PR works and how to do it yourself, you can hire an experienced public relations firm. They’ll help you with press releases, media presence, and all other aspects of your brand image.
Keep reading to learn 5 important public relations tips for small businesses and how to use PR to build your brand’s public image.
1. Find the Best Media Outlet For Your Brand
When planning a press release for your brand, don’t make the mistake of pitching every single media outlet in the area. Instead, do a little research and find the right outlet for your needs and goals.
You can also hire a public relations agency that already has the best press release distribution channels. This way, your story will be published to the right audience – one that’ll be interested in your story.
2. Customize Your Brand Message
When pitching media outlets, make sure to customize your brand message instead of sending a generic pitch. Putting little effort into your press release gives out the impression that you also put little effort into your brand.
Your press release should tell the story of your brand and tell people why you do what you do. Also, many journalists and media outlets reject overly generic pitches and press releases.
3. Build Relationships With Journalists
One of the best ways to ensure consistent media coverage for your brand is to build strong relationships with journalists. You can also hire a public relations manager who will take care of this for you. Most of them come with their own contacts and relationships, which is great for future press releases and branded content.
4. Gather Customer Stories
Customer stories are a valuable PR asset when you want to build trust and brand awareness. Ask your customers to share how your brand and products have helped them solve a problem.
Customer stories are more than just testimonials. They can help build up your brand reputation and help future customers make a purchasing decision. You can even publish the most amazing stories on your own company blog.
5. Turn Customers Into Brand Ambassadors
The best positive PR for any brand is turning customers into brand ambassadors. This type of relationship takes a long time to build and is based on trust. Loyal customers are happy to recommend your business to others and help spread the word.
You should reward your best customers with a loyalty program, discounts, gifts, and other incentives to thank them for their loyalty.
Use These Public Relations Tips To Improve Your Brand Image
Whether you’re a new business owner or an established brand, the right public relations strategy can help you build brand awareness and strengthen your reputation.
Want more marketing and PR tips? Read some of the other articles we’ve written on these topics and stay tuned for the latest news and trends.