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Pros and Cons of Outsourcing Your Social Media Marketing

Pros and Cons of Outsourcing Your Social Media Marketing

Whether you are launching a new mobile application or growing an online marketplace, as an entrepreneur, you’ll be wearing many hats every single day. But, while you might have plenty of strong suits, running a business isn’t a one-man show - and understanding what non-core tasks you need help with is key to the success of your project.

At the same time, when it comes down to outsourcing your social media marketing, a single mistake can affect your brand's reputation and hinder your profit potential. So, should you opt for this option or keep your social media marketing in-house?

Here’s what you need to know.

The Advantages of Outsourcing Your Social Media Marketing

It couldn’t be clearer: no project can thrive without a solid digital marketing strategy. And yet, as the competition gets fiercer, startups, new projects, and small businesses succumb to a lack of funds and resources.

Luckily, social media represents one of the most efficient and affordable marketing tools to fuel business growth, and it’s the root of several other strategies, including paid ads and influencer marketing.

Outsourcing it to a team of experts can truly offer unparalleled benefits, including:

  • Access to instant and specialized expertise
  • A level of scalability that in-house full-time employees may never achieve
  • Cost-effective subscription services that can be easily adapted to your budget
  • Increased marketing ROI
  • Access to premium marketing tools and the latest techniques
  • Availability of insights into the industry as a whole and data about your campaign’s effectiveness
  • More free time for your in-house team to focus on long-term goals and mission
  • Ads, posts, and interactions are managed for you
  • Low-risk level compared to hiring a full in-house team

The Drawbacks of Outsourced Social Media Marketing

While partnering with an external team of experts is one of the ideal strategies for social media marketing, this isn’t necessarily the best option for all brands of projects.

Some of the drawbacks you might face when outsourcing social media marketing include:

  • Potential loss of control over your social media vision, voice tone, or visual identity
  • Lack of personalization
  • Client-focused rather than a customer-centered approach
  • Your audience will associate you with the work carried out by an outsourced company, even if it doesn’t reflect your brand’s identity and values.
  • You might face an adaptation period while you’ll learn to coordinate with your external team without micromanaging them

Outsourcing Your Social Media Marketing: 3 Strategies To Get It Right From the Start

As seen above, the advantages of outsourcing your social media marketing outweigh the potential pitfalls. But does that mean that you’ll have to put up with the abovementioned disadvantages?

Luckily, you can prevent most challenges from becoming insurmountable issues with the tips below.

Work Closely With Your Outsourced Social Media Team

One of the main drawbacks of working with an external team is that your marketing campaign might lack a customer-centered approach. On the other hand, personalization is key in social media marketing to boost engagement and build an organic audience.

However, even when outsourcing marketing services, you’ll still be responsible for this important aspect of your business. That’s why you should consider yourself part of the external team and take on an active role in guiding your outsourced marketers toward bringing your vision to life.

Partner With a Specialized Marketing Company

Not all marketing companies are created equal. Outsourcing your project to a generic or unreliable one can be one of the biggest mistakes to make. Especially, while trying to launch a business.

Instead, consider researching the agency’s accreditations, meet the team, and choose a company that specializes in your field. For example, if you are looking to launch a mobile game or web3 application, this growth marketing agency can help you automate and elevate your marketing efforts.

Monitor Metrics and Results

If you have conducted your due diligence and chosen a reliable marketing agency, you might be tempted to just free yourself of the responsibility of working on your marketing campaign.

However, doing so can cause you to fall behind and fail to address mistakes before they become severe issues. Avoid this by working in partnership with your outsourced team to review and monitor KPIs, metrics, and results.

The Bottom Line: Should You Outsource Your Social Media Marketing?

While outsourcing is relatively new, advancements in technology and the possibility for brands to tap into a global talent pool make it the strategy of choice for both bootstrapped and growing businesses alike.

Naturally, each brand is unique. Thus, there is no surefire way to know whether outsourcing your social media marketing is the right solution. However, thanks to the low investment and risk level involved, you won’t be losing much by testing it!

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