Category Archives: Podcast

Why the Halftime theme, Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

I dive into Web, Marketing, Business, and sometimes the meaning of life!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Using Video in Social Media to Drive Web Traffic and Leads

Video matters in social media today big time! If you aren’t making use of video in your efforts to get more traffic to your website and to grow leads, you’re missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people […]

Planning for 2017 Web and Social Media Marketing

2017 is just around the corner and it’s critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now! In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social […]

Social Lead Generation Ideas with the New Instagram Updates

Social lead generation is all about just that…growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for […]

What’s News in Facebook and Social Media Marketing for Lead Generation

It’s time for an update podcast to talk about what’s new in Facebook and Social Media Marketing for lead generation. If you’ve spent time with me before or are new here, you’ll quickly pick up that I’m all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it’s not […]

Add Value. Be Uncommon. Big Picture Thinking for Longterm Success

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It’s a great opportunity to step back from the day-to-day […]

Social Media for Lead Generation

Social Media works!  Are you using social media lead generation well for your business? It’s more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There’s a strategic difference! Discover the concept […]

2017 Digital Marketing Planning Checklist

Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you […]

Conversion Keys in the Social Media Marketing Funnel

Conversion keys help you sell.  When you’ve done all the steps in the funnel, it’s time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I […]

Keys for Email Nurture in your Digital Marketing Funnel

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

Optimizing your Online Sales Funnel

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, “Online sales funnel”? Then you’re in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]