Category Archives: Podcast

Why the Halftime theme, Mike?

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

I dive into Web, Marketing, Business, and sometimes the meaning of life!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

keys for email nurture campaigns

Keys for Email Nurture in your Digital Marketing Funnel

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

optimizing your online sales funnel

Optimizing your Online Sales Funnel

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, “Online sales funnel”? Then you’re in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]

Lead capture tactics

Lead Capture Tactics in the Digital Marketing Funnel

Lead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime […]

how-our-facebook-page-grew-alison-j-prince

Growing an Online Business – The Alison J Prince Story

Are you growing an online business with measurable success? Is your Facebook Page and Instagram account growing and driving sales? Interested in hearing the story of one mom who is repeating success online? You’re in the right place! In this episode of the halftime Mike podcast I dive into the Alison J Prince story.   […]

Growing Leads with Instagram and SnapChat

Growing Leads with Instagram and SnapChat – Straight from Sue B Zimmerman

  Are you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Sue gave away loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat […]

business efficiencies with mobile apps

Business Efficiencies with Mobile Apps

Are you keeping up and developing business efficiencies with mobile apps in routines? Do you wish you were more efficient and able to do more things on the go? Mobile apps to the rescue! In this episode of the Halftime Mike podcast I dive into ways business owners and marketers can gain some new efficiencies with specific mobile […]

Engagement Keys in Your Digital Marketing Strategy

Engagement Keys in Your Digital Marketing Strategy

Are you engaging your web visitors and social media community? Do you have an “engagement” action plan”? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport.  I talk about how to do […]

Online Marketing Success: Attraction Content in the Digital Marketing Funnel

Online Marketing Success: Attraction Content Tips

Are you attracting enough visitors to your website?   Do you have an “attraction plan”?  Online Marketing Success: Attraction Content Tips in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. You NEED to be attracting more of the right top of visitors.  I talk about how to do […]

how to amplify your content

How to Amplify your Content in Today’s Busy Online World

   How can you get heard today? It’s all about how to amplify your content in a super-busy online world! Bottom line: It’s crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]

social media marketing world 2016

Social Media Marketing World 2016: Key Takeaways

  I just came back from Social Marketing World 2016, the largest social media conference in the world. It was a tremendous event with great speakers, tons of new information, networking and the sunshine of San Diego!   This is my 4th year attending, and I’ve met tremendous people from all over the world!  Business […]