We live in a visually oriented world, and images capture attention.
On social networks, and particularly Facebook, images and visuals inspire engagement actions including “Like”, “Share”, and “Comment” more than other methods. Facebook, in its own research, found that the most successful posts for capturing the attention of users and inspiring action are visual. Photo albums generated 180 percent more engagement than other types of posts, and individual photos 120 percent more.
"90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text."
Since 40 percent of a Facebook user’s time is spent in the news feed, capturing attention to inspire a “Like,” comment or share by using images is critical. Those "Likes", "comments", and "Shares" help increase affinity to your page so that users then see your posts more often in their own news feed. Plus, by inspiring action on your visual post, you extend the reach of the post from those interacting with to the friend network of that interacting user.
Here’s a Visual Guide Infographic on How To Post for Maximum Engagement.
An important part of posting correctly on Facebook, especially with promoting tabs also includes using a mobile friendly Smart URL. Mobile users cannot by default access tabs. This is a Facebook reality at this point but by using a Smart URL in posts on your News Feed that direct users to a tab, this is overcome. See how to get one here: Mobile Smart URL Guide for Facebook Pages.
So continue to make images a priority in your Facebook page posting strategy! Visuals matter!