Are you looking forward to showcasing your brand in an upcoming trade show? Signing your business up for a trade show is a great way to get your name out there, especially if you’ve been struggling with marketing. It’s also a fantastic way to familiarize yourself with what’s going on in your industry and make valuable connections.
That said, a lot of preparation goes into this, the most important of which is getting a display for your products and staff. This is what’s known as a trade show booth. Basically, a booth defines your vendor area, helps people find you, and hosts your products and employees.
Now, the main question is, should you go for a trade show booth rental, or are you better off buying? Also, how can you make the most of your booth to realize the best value for your money?
If you’re debating whether to buy or rent your trade show display, consider a variety of factors, including how much you intend to spend and how long you need it. In general, renting is usually a great idea for several reasons:
You only need a fraction of the purchase cost to rent a booth. So, you’re going to save a lot of money with this option. That’s why renting is a great option for businesses with moderate budgets. But perhaps the best thing about this is, you can choose whatever design, size, and look you really want rather than go for something you don’t really like because of budget constraints.
When you buy a trade show booth, you assume all responsibility as the owner. And that includes storage as well as regular maintenance to keep it in good condition. Not forgetting, insurance in case of damage or loss. With a rental display, you don’t have to worry or think about any of this, as you only own the booth for the duration you need, usually a few days. The overhead costs of maintaining the asset lie with the provider.
Every trade show comes with booth rules for vendors. And this can vary from one trade show to another. So, if you choose to buy a booth for all these shows, you’d need to assess the regulations every time and adjust to stay compliant. This can not only be difficult and impractical but also expensive in the long run. Rentals afford you flexibility, which means you can pick a booth based on the trade show in question.
That said, there are a few instances where buying may make sense. For instance, when you’re going for just one design and size for multiple shows in a row, then making one large payment might save you money in the long run.
So, if you decide to rent your trade show booth, here are some tips to help you make the most of it:
Renting a trade show booth is a great idea if you are on a budget and want something great. You get to reach and engage a wide audience. And assume no responsibility for the display. A win-win for you.
