6 Tips to Improve Your Online Store’s Search Traffic
With so much shopping now being done on the internet, there has never been a better time to open an online store. To get the most traffic to your site, you will need to put in some serious work, as boosting your traffic usually means boosting your sales.
There are various tactics and marketing methods that you and implement to attract more visitors to your site.
In this article, we will explain 6 tips to improve your online store’s search traffic.
Focus on SEO
When it comes to traffic, being top of the ranking on search engine results pages is one of the best possible outcomes for your online store. To achieve this goal, Search Engine Optimization (SEO) is your best friend. SEO is not easy to do and so you may want to hire the services of an eComm marketing agency to do the work for you. Once quality content has been generated, you have to make it easier for your target audience to find your page, and this will greatly increase the number of potential leads.
Your SEO plan can start with optimizing plain and simple SEO tasks, from thoughtfully integrating keywords, to improving the customer’s experience with fast loading pages and user-friendly design. A well-executed campaign of both on-site and off-site SEO can transform your website’s traffic.
Create a Sales and Promotional Campaign
Everyone wants to find the best deal, and by creating an exceptional sales campaign, it will pay dividends in the search traffic to your online store. It does not matter what type of campaign or which season it is, the response from your potential customers will be massive. What is important however is that alongside your sales campaign, you also have to create an effective promotional campaign so that online users can easily find what they are looking for.
You can begin with just simple ideas like running competitions or giveaways, implementing “buy one get one” deals, or offering coupons. Whatever you do, make sure that the campaign is well visible throughout your site.
Utilize Social Media
Consumers will typically turn to social media before making a purchase, and that is one of the most important reasons why your business should be active on these online platforms to provide useful information and help them stay updated with your online store. Whether you are late to the social media game or have neglected it for a while, it is time to freshen up by optimizing your social media accounts (with bio, information, and stories) and running your targeted advertisements.
A promotional email is an excellent tool in your digital marketing toolbox, and with technological advancements being made all the time, it is easy to launch a targeted and personalized email marketing campaign to improve your online store’s traffic. However, you will have to be well-prepared in terms of content for it to work effectively. It is highly recommended that you divide your customers into demographic categories and implement an automated email schedule to deliver your message consistently.
Creating valuable content is guaranteed to drive organic traffic to your online store, and can also help tremendously with your reputation in the industry. If you feel a bit limited about the content options on your store, it may be time to start your own blog or submit guest blogs to popular sites.
Starting your own blog is useful for showcasing your brand and promoting your products. An engaging blog will keep customers coming back to your site for more than just making purchases. More frequent visits to your site mean better business to customer relationships.
PPC (pay-per-click) advertising campaigns allow you to reach potential customers through a channel called search engine marketing. However, you will have to pay a certain amount to purchase keywords from providers to improve your traffic from search engines. Getting started with a popular platform like Google Ads is a good choice since there are a massive amount of potential users to work with, in the first place.
Furthermore, you can also be strategic with your advertising by prioritizing commercial intent keywords to improve both traffic and conversion rates; or hyper-targeting advertisements on numerous platforms to deliver content and promotions to your most qualified leads.
Improving your online store’s search traffic is certainly not an easy task, but the process can be simplified by taking the right steps. By implementing these tips in your established or new E-commerce business, you can outperform your competitors by being proactive in how you facilitate organic and paid traffic.