Going Deeper in Google Plus with Martin Shervington

How do you maximize Google+?  Ever heard of and participated in Google+ Communities?

Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic!


In This Episode

I was able to interview Martin and together we dove in and discussed the huge potential of Google Plus for businesses, and the key enhancements that Google is making to it.

Martin opens up the door for us into Google Plus and why he said that 2014 is the year of Google Plus!

Since this episode is about Google+, how could we not ALSO do a Google Hangout? We did!  So watch and listen, or simply listen to the audio.  Your choice!

Listen Now:

Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg The Beginners Guide to Google+ with Ray Hiltz

More About This Podcast Episode:

The Halftime Mike podcast is a show designed to help busy owners and marketers learn doable ways to grow leads and leverage online. Google Plus pro Marvin Shervington is the guest in this edition.

Martin has a background in law, psychology, and business,  working for over 15 years as an executive coach, business consultant and marketing psychologist.  From Wales in the U.K., Martin is currently based in San Diego, California.

Martin launched a training, coaching, consulting business totally focused on Google + where he supports individuals, teams and larger groups on resourcing in areas including:

  • Google Plus for business – all application areas
  • Marketing strategy
  • Website consultancy
  • Google+ team education and coaching
  • Presentations and Keynotes
  • Google+ and Google Adwords
  • and more!

Topics Covered in the Interview:

  • Google Plus growth and user expansion
  • The differences with Google Plus now over a year ago
  • Google Plus Platform tools - Hangouts, Niche Communities, Social Media
  • Social SEO and the awesome Site, Social, Search connection of Google Plus
  • Google Search Levels
  • Google Authorship
  • Plus post page
  • and more!

More about Martin Shervington:

Marvin has also worked extensively in Europe and South America.

Just for fun, Martin spent 6 months at the San Francisco Comedy College learning ‘stand-up’.  After 39 years, he is now considered perfectly capable of walking and even jogging at a fair pace once in a while as well!  Surfing has become a much enjoyed past time as resident of San Diego.

Often using a blend of psychology and humor, he is the author of several books including: The Art and Science of Google+, Developmental Coaching, The Celebrity Coach, Life: you can’t stop the waves but you can learn how to surf, Peak Performance, Don’t Think of Purple Spotted Oranges and contributory author to The Successful Manager’s Handbook.

He spends much of his time exploring communication, people and technology in modern life.

This Podcast Episode Resource Links:

Google Plus Quickstarter

Get started and go deeper on G+! Sign up for free at Plus Your Business and you will receive the following...

  • Google+ Tactics - Showing you the top ways to build engagement and your personalized global network
  • Google+ Management Tips - How to tame your 'stream' and create really effective circles
  • The Key to Google Authorship - How to seriously increase your click through rate (CTR) for your content
  • Secrets of Social SEO - Maximize your time and your results with these awesome tips
  • Google Hangouts For Teams -Increase your efficiency using Google+ with Google Hangouts and Drive
  • And a free, leading edge 12 module video course on Google Semantic Search with David Amerland and Martin Shervington

Sound good to you? Access it at

Next Doable Task:

It's always about taking away learnings and applying them!

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

If you are having trouble deciding, my first tip is to ensure you have Google Authorship setup! And by second tip is that you go back and restructure your circle for curating top content from users better!

Help Spread the Word!  Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.  If you enjoyed this episode of the Social Media Marketing podcast, please "go over to iTunes, leave a rating, write a review and subscribe.

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half. That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half.

Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe via iTunes:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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