Let's be honest, scaling a business ain't easy!
You need to ensure your brand message is appropriately positioned in front of your target audience. Unlike strategies like Paid ads, you need to understand people's feelings to connect with them on social media and grow your brand.
While you may think it's all about posting 3-4 posts weekly on popular platforms like Pinterest and Facebook, there is more to social media marketing than meets the eye.
If you're looking to grow your business on social media as a business owner, this blog post should be on your must-read list.
We have shared six useful tips on how brands can grow their presence on social media. Take a look.
The fact is, it will be challenging to grow your presence on social media without quality content. You need to post and share high-quality and engaging content that speaks to your target audience.
Content can either make or break a business on social media. Make sure you create posts with the tone and content for improved engagement.
Other essential tips to keep in mind:
If you're looking to grow your business presence on these popular social platforms over a short time, it can be difficult and is often unsustainable.
Here's what we recommend – build your online presence slowly and steadily over time. Do not look for quick and easy results. Set achievable goals such as "x" likes and "y" comments on a post once a week and measure the actual results.
If you need help growing your presence on social media, consider connecting with social media marketing companies. They will help you accelerate your social media growth.
On one hand, you have successful companies with thousands of posts every month on their account. Then others only post a few times each day or week.
Remember, posting frequently is not the answer or the only way to promote your business on social media. The quality of your content is the most important consideration. High-quality images, videos, and even GIFs with engaging captions can help you step up your social media growth.
At the end of the day, your focus should be on generating healthy conversations revolving around your brand. So don't post a thousand times each day. Stick to 3-4 high-quality and valuable posts per week.
Instagram is one of the most popular social networks today, with over 1 billion active users (which makes it larger than Twitter). It just makes sense to include this platform in your social media marketing strategy.
Here's a useful hack - consider sharing more videos.
According to research, posts with videos get more engagement than photos and ten times more engagement than simple text posts. As a business owner, what more could you ask for?
Now, it's worth understanding that not all video content is suitable for social media. You need to create short videos with clear calls-to-action to be shared on your brand's Instagram account.
This is important because people's attention span is decreasing at a rapid pace. Quick-to-consume content is more successful than posts or videos with long captions. No wonder Youtube, Instagram, and Facebook have introduced short video options on their platforms!
And here's a bonus tip while you're at it:
Ensure that the thumbnail of your post has an accurate image of what people can expect in the video. This will increase the chances of people clicking to watch the video.
Paid ads are an excellent way to grow your business presence on social media in a short period. You can use services like Facebook Ads or Twitter Promoted Products for faster growth.
It would help if you kept experimenting with different types of ads until you find something that resonates with your audience and delivers results.
For example, if your posts generally get a lot of engagement on Facebook, make use of Facebook Ads to create awareness for your content and drive traffic. You can also experiment with different calls to action to get more engagement on your posts.
Twitter is one of the best social media platforms for businesses, especially for B2B companies.
You can use hashtags and keywords to find your target users. For example, if you're in the banking industry, it's best to search and engage with #bankingtips in your niche frequently.
This way, when users view your profile page, they'll see that you're already engaged and sharing value. This is what's called 'social proof' – the act of providing social evidence that helps inspire trust in people who are skeptical about you or your brand.
Social media is a powerful tool to grow your business presence. However, it takes time and effort to find the right approach for your brand. These tips should help you get started with increasing your social media engagement and reach.
Don't forget to experiment with different types of paid ads, as they can be extremely effective in driving traffic to your content or profile.