Having a website at one point in time was a quant thing and not considered a vital part of your business strategy. That time has passed and having a website plays a vital role in your company's marketing and overall reach. Your website serves many purposes, including being a central hub for your company's social media websites, a source of information for potential customers, a front-end for your online web store, and a hub for useful information and documentation. However, you need to have a well-designed website for it to be effective. Companies such as Avenue 25 are focused on web design Phoenix-based services, and have the skills and experience you need to build a useful and memorable website implementing current website design trends and leading practices.
Designing a website is an involved process and design trends change on a regular basis. What was once a popular feature of website design can quickly become outdated and in some cases may not even work at all. As well, design is specific to the intent and focus, such as a design for sales is different than website design for recruitment. With a third-party expert assisting, you can rest easily knowing your company's website is current. If you're looking to update your company website or want to redesign it from the ground up, the best time to start such a project is now. Here is a broad overview of some of the most popular website design trends that are seeing widespread use.
Current Popular Web Design Trends
Scrolling Effects: on a website, a scrolling effect is an animation that activates as you scroll through the website. This very popular aspect of web design can serve many purposes, including reader engagement, breaking up the site's content, and creating a more enjoyable user experience. As a business owner, an advantage of these effects is it encourages visitors to spend more time reading and viewing your website.
Structured Typography: this design concept relates to the types of font and type used for your website's titles. The use of all capital letters combined with a strong font creates an image that promotes both stability and readability. It also helps guide the readers' eyes by telling them that this information is important and should be noticed.
Cinemagraphs: modern websites are more active and this is demonstrated through the use of animation. Cinemagraphs are small animations made using either video or gifs to create a loop. This makes websites that would otherwise be somewhat boring more vibrant. A notable difference between Cinemagraphs compared to past uses of video is that a cinemagraph is not full screen and is placed among paragraphs and other data. Like using good typography, a cinemagraph can also draw the eyes of the reader to a part of the page you want them to read.
Pastels: in website design, pastel colors are in. The reasons are that pastels communicate whimsy, warmth, and brightness. The early 2020s were a time of great stress in the world due to various events and the use of bright and whimsical pastels stands in contrast to this, they add some fun to your website's overall appearance.
Overlapping Text and Images: placing text that very slightly overlaps with a background image is a design idea that sees a lot of use in portfolios and blogs. This can be attention-grabbing and stylish. In addition, it makes the most use of the space on your page, keeping things compact without having to remove content.
Layering: when using layering in designing a website you blend together images, shapes, animations, and colors to create a textured design that is visually striking. These types of designs often lack text and a very stylish. Layering can tell a story without using words and can be quite memorable when done well.
Only Use Text: opposite of layering is using text only. Text only takes minimalism to its logical conclusion and removes design concepts such as images and complex navigation. The website is simple, straightforward, and to the point. A text-only site is easy to read and uncluttered. Text only is a good design idea when you want to communicate only the most vital information.
Brutalist Design: sometimes the best way to stand out is to do something different. Some web designers make use of brutalist design concepts when making a website. A brutalist website makes use of simple functional designs that are not as smooth as other modern designs. Often, these sites call to mind older websites that lacked standardized designs, were asymmetrical, and used nonconformist visuals. What a brutalist design lacks in polish it makes up for in usability and uniqueness.
Y2K Design Concepts: retro has always been in, and many design concepts pay tribute to the past, including websites. Y2K designs draw inspiration from dawn-of-the-century websites that are bright, colorful, retro-futuristic, and not too serious. It's a playful design approach that appeals to certain customer bases.
Gamification: adding little games and customer interaction to websites is one of the more prominent recent trends. The key advantage of gamification is that it adds an element of human interaction. Visitors are not just passive, they are actively engaging with the website. This helps visitors engage with your website's content and information.
Final Thoughts
Current website design trends are varied and can communicate an assortment of ideas. The above list is only a handful of the design trends that are currently thriving in the marketplace. What works best for you can depend on several factors, including your product, customer base, location, image, and more. A professional can help with not only designing a modern website for your business but also finding the best design concepts and SEO strategy for your company.
