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Common Business Website Mistakes That Are Easy To Overlook

Designing a website these days isn’t very complicated. Thanks to all of the WYSIWYG editors and similar easy-to-use tools, you can make a website in just a few clicks. However, that doesn’t mean the task is over. You still have many responsibilities and tasks to take care of to ensure that your website appeals to your audience. Additionally, you want to provide them with the value that they’re looking for.

So in this post, we’re going to help you out with some of the most common business website mistakes that people make. These are often extremely easy to overlook, yet have a huge impact on how your website operates.

Common Business Website Mistakes That Are Easy To Overlook

Focusing on your design and neglecting your content

The design of your website and its content are both extremely important considerations to keep in mind. On one hand, you want your website to look good to attract people to it. A sleek design is usually an indicator that the brand has put in a considerable amount of work to make the website presentable. However, if they don’t have useful content on the website, then what use is it going to be?

This is where it helps to start rethinking your website. Pour a lot of time, effort, and money into designing your website so that it looks and feels great. However, you must also put just as much effort into the content that you’re hosting. Whether it’s informative videos, educational articles, or even fantastic production descriptions, create and add as much valuable content as possible.

A good way to think about your website is to put yourself in the shoes of a typical customer. Let’s say you sell a specific product that is used by a relatively small audience. If someone searches for those products, then there’s a good chance that they know exactly what they want and what it’s for. For those products, you should list as much technical information as possible. However, you should also provide questions and answers about the product.

This may sound fairly obvious at first, but it should help you realize that these customers don’t really care how your website looks. As long as it’s not completely illegible due to your color choices, the content is what your audience is there for. As such, you should always focus on first creating great content. Ensure it appeals to your audience before considering the design and theme of it. After all, your customers care mostly about the value your website can offer.

Understanding what uptime is

The concept of uptime might not be familiar to people that don’t have experience with the technical side of web development and hosting. But, it’s rather simple to understand. Downtime refers to the amount of time that your website is inaccessible. This is likely due to a problem with the server side of things. For instance, perhaps an internet issue occurs with your web host, meaning your website is unreachable. Thus your customers can’t access your website. Often all of your web services will go down, resulting in customers being annoyed.

There are a number of ways to counteract this. For starters, a down detector helps you examine how much time your website is down and could help you find the causes. In some cases, it could be hardware faults that you don’t have much control over. However, it could also be out-of-date software that you’re using or even incorrect configurations. These are all factors to consider when it comes to analyzing your uptime. After all you want to see how you can keep your website on the internet for as long as possible.

In most cases, you should aim for uptime of at least 99%. If you’re willing to pay a little more and work with reputable services, then this can grow to even 99.99%, resulting in just a couple of hours of downtime each year.

website analytics

Neglecting website security

Website security is another important component of your website’s success. This is especially important if you’re trying to avoid any accidents such as customer information being stolen. Or, even having your website content be edited due to a hacker. Both of these situations can be tough to deal with. Additionally they can drop the trust that your audience has in your brand.

Thankfully, most web hosts can help you take care of website security thanks to secure encryption methods and tools. These will help you scan for suspicious behavior. These tools are great for stopping the majority of attacks and you won’t even have to do anything yourself. Most of this protection will happen automatically and ensure that you rarely ever have to deal with any cybersecurity issues.

However, that doesn’t stop people from using social engineering to get into your website. Whether it’s forgetting to change default passwords or accidentally leaking your private data that can reveal a password, these are all extremely concerning situations where your website could be compromised.

As such, it’s important to be a lot more careful about how you handle certain things. Make sure you always change passwords and test the strength of them to ensure they aren’t easy to guess. You’ll also want to secure everything with two-factor authentication when possible. This way even if someone does have your password, they’ll need your phone in order to receive an authentication code to log in with.

Properly optimizing your website for mobile users

Lastly, we can’t forget about proper optimization for mobile users of your websites. While many website editors today have support for responsive design, there are a couple of issues that you personally need to deal with. Especially, if you want to provide an excellent experience for mobile and desktop users alike.

Firstly, test any responsive design features that your website has and make sure they work properly. You’ll want to view your website on a number of different devices to ensure this. This can take a bit of time, so we highly recommend that you recruit the help of friends and family members who can see your website on a variety of different devices. Alternatively, you can test your website on different platforms with different software tools. This can also be a good alternative to using real devices, but we’d suggest a mix of both to get the best results.

In addition to responsive design, you should also think about how you can make navigation a little smoother for your mobile users. This typically means reducing the number of pages that you have on your website. Also, condense text so that there’s less of it on the screen, and make buttons larger so that they’re easier to press with your fingers. These small tips can help ensure a smoother and more enjoyable website browsing experience for all mobile users.

Conclusion

These are a few of the most common yet impact mistakes that people make for their website. While there are plenty of smaller things such as optimizing your website navigation or including search functionality, we believe that these are the biggest considerations to keep in mind due to how much they affect the average user’s browsing experience. Couple these tips with some good content and you’ve got a recipe for success that will draw many new users to your website and help it flourish as a foundation for your online presence.

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