Beyond Facebook Reach: Social Media Marketing ROI

alex-houg-mike-gingerich-podcast It's time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key!

Facebook should NOT be your only social media strategy. It's about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg as we dive in and give business owners and marketers practical insights on the new Facebook reality, and expand your thinking to how you really tackle social media ROI successfully!

Listen Now:


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Topics Covered:

  • Facebook Like Gate going away

  • Decline in Facebook Reach

  • New opportunities on Facebook

  • Facebook Custom Audiences

  • Big brand examples of Facebook success

  • Getting to real business metrics

  • Success for Small and Medium-sized businesses on Facebook

  • $1 a day tip for Facebook Ads

  • Social ROI Viral Cycle --> Goals --> Content --> Targeting --> Amplification

Facebook marketers need to move beyond  "Facebook silo" thinking.  Your online marketing needs to be multi-faceted and integrated.  Facebook has tremendous potential when used properly and with channels.  Facebook's Graph Search is an incredibly valuable tool for laser-targeting ideal customer audiences, and when content on Facebook is amplified to key audiences with Ads and then combined with off-Facebook lead capture opportunities, the results can be dynamite! Audience Engagement Conversion funnel

Here is the AEC Funnel recommended by Blitzmetrics.

It's about Audience, Engagement, and Conversion.

Audience: You know your audience better than anyone!  Identify very specifically who you want your content to reach is key!  This can be narrowed down to certain roles in a specific company!

Engagement: Once your audience is identified and narrowed down, and you know now to find more people like your ideal target, then continue to post things that will be of interest to that audience, especially items that engage and invite interaction and response from them.

Conversions: What every company relies on!  Think through your conversion goals.  It can be a link to buy a product, a form to sign-up for a webinar, or the purchase of a product online.  These are all examples of conversion goals.

Read more on the Audience / Engagement / Conversion funnel >>

The Video Interview

More About Alex Houg:

Alex Houg is the 20 year old CEO of, a social marketing firm based in Minneapolis with 31 employees worldwide. An international speaker and writer, Alex has presented at Social Media Marketing World, ICON14, Pubcon, and L2E (Learn to earn). He is a regular contributor to InsideFacebook, SocialFresh, and Business2Community. An entrepreneur by the age of 14, he developed and later sold a successful gaming accessory company. Alex has managed campaigns for clients such as Adidas, The Golden State Warriors, Fuddruckers, Jack Daniels, and Infusionsoft.

Alex believes in education: to provide on-the-job training to students at no cost, in cooperations with universities across the United States. This UNTERN program and related certification, are funded by QuickStart packages, where students follow the checklist processes and implement campaigns. Hailing from Plymouth, Minnesota, Alex enjoys playing soccer, and is an accomplished Eagle scout. You can contact him at [email protected]

Resource Links:


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Why the Halftime theme Mike?

I'm a Indiana Hoosier native where basketball is the top sport.  Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half.  That plan includes adjustments based on reviewing what worked and what didn't.  The "halftime" is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That's what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your "business halftime" to help you find great success going forward!



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Next Doable Task:

I'm big on your "next doable task". Take one point from today's podcast and make sure you go out and do it right away!

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