Beyond Facebook Reach: Social Media Marketing ROI
It’s time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key!
Facebook should NOT be your only social media strategy. It’s about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg as we dive in and give business owners and marketers practical insights on the new Facebook reality, and expand your thinking to how you really tackle social media ROI successfully!
Facebook Like Gate going away
Decline in Facebook Reach
New opportunities on Facebook
Facebook Custom Audiences
Big brand examples of Facebook success
Getting to real business metrics
Success for Small and Medium-sized businesses on Facebook
$1 a day tip for Facebook Ads
- Social ROI Viral Cycle –> Goals –> Content –> Targeting –> Amplification
Facebook marketers need to move beyond “Facebook silo” thinking. Your online marketing needs to be multi-faceted and integrated. Facebook has tremendous potential when used properly and with channels. Facebook’s Graph Search is an incredibly valuable tool for laser-targeting ideal customer audiences, and when content on Facebook is amplified to key audiences with Ads and then combined with off-Facebook lead capture opportunities, the results can be dynamite!
Here is the AEC Funnel recommended by Blitzmetrics.
It’s about Audience, Engagement, and Conversion.
Audience: You know your audience better than anyone! Identify very specifically who you want your content to reach is key! This can be narrowed down to certain roles in a specific company!
Engagement: Once your audience is identified and narrowed down, and you know now to find more people like your ideal target, then continue to post things that will be of interest to that audience, especially items that engage and invite interaction and response from them.
Conversions: What every company relies on! Think through your conversion goals. It can be a link to buy a product, a form to sign-up for a webinar, or the purchase of a product online. These are all examples of conversion goals.
Read more on the Audience / Engagement / Conversion funnel >>
The Video Interview
More About Alex Houg:
Alex Houg is the 20 year old CEO of Blitzmetrics.com, a social marketing firm based in Minneapolis with 31 employees worldwide. An international speaker and writer, Alex has presented at Social Media Marketing World, ICON14, Pubcon, and L2E (Learn to earn). He is a regular contributor to InsideFacebook, SocialFresh, and Business2Community. An entrepreneur by the age of 14, he developed and later sold a successful gaming accessory company. Alex has managed campaigns for clients such as Adidas, The Golden State Warriors, Fuddruckers, Jack Daniels, and Infusionsoft.
Alex believes in education: to provide on-the-job training to students at no cost, in cooperations with universities across the United States. This UNTERN program and related certification, are funded by QuickStart packages, where students follow the checklist processes and implement campaigns. Hailing from Plymouth, Minnesota, Alex enjoys playing soccer, and is an accomplished Eagle scout. You can contact him at [email protected]
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