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A Dive Into AI & SEO

A Dive Into AI & SEO

As the old saying goes, there’s more than one way to skin a cat - or in this case, more than one way to optimize a website for search engines. While some marketers may be relying on tried and true methods like keyword stuffing and link building, others are turning to artificial intelligence for search engine optimization for an edge.

Yes, that is a handful so let’s stick to AI SEO.

What Is AI SEO?

In short, it is the use of artificial intelligence to improve website ranking. This can be done in a number of ways, but some common methods include:

  • Automated content generation: Machines can be used to generate website content, including blog posts, product descriptions, and even landing pages.
  • Improved keyword research: AI can help identify the best keywords to target for website ranking.
  • Automated link building: Machines can help build links to a website through automated processes like guest posting and social media campaigns.
  • Website optimization: AI can be used to improve website design and functionality, making it more user-friendly and likely to rank higher on SERPs.

“While AI has been around for quite some time now, it’s only recently that marketers have begun to harness its power to improve their SEO efforts. And while it may seem like a daunting task to add yet another tool to your marketing arsenal, the benefits of AI SEO are hard to ignore”, believes SEO experts from Sydney.

Let’s take a closer look at a few of them below.

Benefits of AI SEO

  1. Save Time and Money

One of the biggest benefits of AI SEO is that it can save you time and money. Rather than spending hours (or even days) researching keywords or building links, you can simply set up a few AI tools to do the work for you. This frees up your time so that you can focus on other aspects of your business.

  1. Get Better Results

When done correctly, AI SEO can help you achieve better results than traditional SEO methods. This is because AI tools are able to quickly identify which keywords and strategies are most likely to generate results - something that would take humans hours (if not days) to do on their own.

  1. Stay Ahead of the Curve

The world of SEO is constantly changing, which can make it difficult to keep up with the latest trends and algorithm updates. However, AI tools are always evolving as well, which means they can help you stay ahead of the curve. This way, you can be sure that your website is always optimized for the latest search engine algorithms.

  1. Scale Your Efforts

If you’re running a large website or managing multiple websites, AI SEO can help you scale your efforts. Rather than trying to optimise each site individually, you can use AI tools to manage all of your sites from one central location. This not only saves you time, but it also ensures that your website ranking efforts are more consistent across the board.

  1. Improve User Experience

Last but not least, AI SEO can also help you improve the user experience on your website. This is because AI tools can help you generate better content and target the right keywords. As a result, your visitors are more likely to find what they’re looking for - and they’ll be more likely to come back in the future.

How to Get Started with AI SEO

Now that you know a bit more about AI SEO and its benefits, you may be wondering how you can get started.

Here are a few tips to help you get started:

Do Your Research:

As with any new technology, it’s important to do your research before getting started. This will help you identify the right AI tools for your needs and ensure that you understand how they work.

Start Small:

Once you’ve done your research, start by implementing AI SEO on a small scale. This will help you get a feel for how the tools work and whether or not they’re a good fit for your business.

Be Patient:

Don’t expect results overnight. It takes time to see the benefits of AI SEO. So, be patient and give it some time.

Monitor Your Progress:

Finally, make sure to monitor your progress along the way. This will help you identify what’s working and what isn’t - and it will also help you make adjustments as needed.

Luckily, there are a number of AI SEO tools available that can help you get the ball rolling.

Here are some of our favorites:

  • Google’s RankBrain

It uses machine learning to better understand user queries and provide more relevant results. As a result, RankBrain has become one of the most important factors in determining website ranking.

  • IBM Watson Explorer

A cognitive search and discovery platform that helps you uncover insights and knowledge from your data. It uses natural language processing and machine learning to help you find the information you need, faster.

  • Microsoft Azure Cognitive Search

A cloud-based search service that helps you index data and makes it searchable. It uses machine learning to understand the relationships between your data, so you can find the answers you need, quickly and easily.

  • Adobe Sensei

Adobe’s AI and machine learning platform that helps you automate tasks, personalize experiences and make better decisions. It’s used by many of Adobe’s products, including Adobe Photoshop, Adobe Illustrator, and Adobe XD.

  • Amazon Elasticsearch Service

A managed service that makes it easy to deploy, operate, and scale Elasticsearch at scale. It uses machine learning to improve the search experience for your users.

Of course, it’s important to keep in mind that AI is still in its early stages. As such, there are bound to be some bumps along the way. However, the potential benefits far outweigh the risks - so it’s definitely worth giving AI SEO a try.

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