Most businesses today invest in one or more forms of marketing and automation software. Marketing and automation platforms ease your workload while improving your efficiency handling marketing data. These survey statistics reveal that marketing automation has helped 63% of companies outperform their competitors.
With marketing and customer management being a multifaceted challenge, it’s no surprise that there are a number of platforms and no coding apps offering solutions to make your life easier. From content creation and management, advertising and email marketing automation, customer relationship management, to website and online channel optimization - there are a number of tools and offerings to wade through. To make things just a little bit easier, I am sharing 7 awesome and powerful automation and marketing tools and platforms that you must checkout this year:
One of the key aspects of digital marketing is the proper representation and understanding of data. When your data looks visually appealing, your content receives more attention. Preparing charts, statistics, imagery, and text from scratch requires graphic design skill, which small businesses may not be able to invest in. Additionally, graphic design is very time-consuming, so a great tool to leverage the power of infographic marketing is in order.
Venngage is a powerful infographic creator supported by an extensive range of templates. Their data visualization module offers all kinds of graphs and pictorial representations to show data attractively and meaningfully. Lots of graphic elements with customization ability allow you to convey your message effectively. They also have a social media integration, which allows you to share beautiful infographics to social media easily.
With Venngage, you will be able to create professional-level content in just a matter of minutes. They offer affordable plans that range between $0 to $50 on Venngage. You can also design your projects for free with limited features.
The demand for well-written and engaging content is growing all the time. To add to this, the volume of content required by businesses is also increasing. If marketing employees within the organization devote most of their time to content creation, this would not be the best use of their resources. For this reason, outsourcing writing is important to refocus on strategic tasks and decision-making.
Narrato.io is a great content creation platform to hire freelance copywriters quickly and get work done in no time. Smart tech has been developed and deployed by Narrato to find the best-fit writers for your project. This is based on their expertise in the subject matter, ratings on previous jobs and other factors like job success rates, experience etc. All content jobs once picked are turned around in just 24 hours. Requests for revisions are welcome and are also turned around in 24 hours. Speed and efficiency are the hallmarks of this content ordering platform.
Narrato ensures that all of the content delivered is original, verified by the in-built plagiarism checker. Narrato.io also offers a tool that recommends suitable copyright-free images for your content. So, the next time you’re looking to get high-quality content from expert writers, while still getting the best value for money, try Narrato.
Aritic PinPoint is a full-stack marketing automation software platform for the marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, website tracking features with marketing assets management.
Aritic PinPoint integrates with CMS, like WordPress, Drupal, has bi-directional native CRM integration with Salesforce, SugarCRM, Dynamic CRM, Zoho CRM, and social media platform integration with, Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram.
Aritic PinPoint is perfect for a marketing team to get going from day one. It is user-friendly and is easy to understand in seconds
Small and medium businesses can make the most of the multipronged approach that EngageBay provides. The platform covers marketing, sales, and CRM, which offers businesses a variety of services to choose from. Be it email marketing or social media campaigns, EngageBay attends to all of your requirements.
The in-built CRM module on EnagageBay lets you track leads and convert them into valuable customers with ease. The platform improves efficiency by helping you systematize all your contacts. All while making the best use of automation technology to acquire leads through forms and popups. They also offer services that allow you to completely automate your customer service operations.
Since the platform caters to small and medium businesses, you can avail quite a few of their services free of cost. If you wish to get more advanced services, you can start off by paying a nominal rate of $8.99 for each person per month.
Small businesses, e-commerce organizations, marketers, agencies, and digital influencers worldwide use social media to engage with their customer base. While monitoring and managing social media is important, it should not take away from the time spent on managing other aspects of business. For this reason, social media management automation is the need of the hour.
NapoleonCat can make life easier for social media marketing teams. This platform offers features such as management of multiple social media channels’ management, automation of customer service, monitoring and benchmarking against competitors and team collaborations. There is also great analysis of marketing results, as well as automation of reporting processes. NapoleonCat lets you manage your social media accounts on platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google My Business.
One of the best features offered by NapoleonCat is the assistance it provides in managing your social media posting schedule. You can easily schedule posts, monitor analytics on all your social media platforms, and generate reports for the same. The social media inbox feature provided on NapoloenCat lets you handle requests and messages from all your clients in an efficient and organized manner.
NapoleonCat offers a free trial for those looking to test out its features. If you wish to commit to a more advanced version, you can choose from a range of plans that start at $27 per month, per user.
If you are looking for a fully integrated marketing platform, one that is suitable for all your marketing automation needs, you should definitely check out Ontraport. This platform lets you manage all of your promotional content from a single location, making it easily accessible.
Ontraport’s email marketing feature helps you make curated emails in a few easy-to-follow steps. The emails can be customized to your preference, using images and videos available on the platform. You can choose to instantly send the emails to the customer or even schedule a time. The email marketing tool helps you create mobile responsive content that can bring in more customers to your website.
The CRM feature offered on Ontraport makes a record of every customer action. Allowing you to store and organize your customer data in a centralized hub for future reference. Your future campaigns can also benefit from the personalized approach that Ontraport lets you build.
Ontraport also has an analytics tool, created to help you keep an eye on your marketing data and make improvements where necessary. Your business can benefit immensely from the data you obtain about your leads. You can find out where your most-valued customers are from, what attracts them to the page, and more, helping you optimize your marketing strategy accordingly.
Ontraport offers four paid plans to choose from. To start with, you can avail their basic plan that costs $79/ month.
ProProfs is a platform that offers a variety of solutions for SaaS training, employee management, customer support, survey tools, games, and much more, but their project management tool truly stands out.
This is a project management software that helps businesses to manage their workload effectively. The platform lets you track your projects and ongoing tasks in an organized manner. Helping you generate quality content on time.
The platform is SaaS-based and comes with – a powerful but simple dashboard. Featuring color-coded tasks, Gantt charts, time tracking, automated invoicing, calendar view, and insightful reports.
By using these features, marketing teams can effortlessly stay on track with all of their projects. The features are easy to use and, in case of any queries, you can always contact their 24/7 customer support for assistance.
ProProfs Project can be used on a permanently free basis if you are only looking to make use of basic features. To utilize their more advanced project management features, you can choose any of their paid feature. Additionally they offer a 15-day free trial to get accustomed to the tools.
MailChimp began their services by venturing into the email marketing space. However have now started to heavily invest in marketing automation for small and medium-sized marketing teams. MailChimp is known to provide excellent user experience and is popular for its witty call-to-actions.
MailChimp offers features like landing pages, Facebook and Instagram ads, Google remarketing ads, A/B multivariate testing, and also allows you to create HTML email templates. The platform also offers a feature called ‘content studio’, where all the members of your team can access your required content. This feature makes it easy to find, share, and repurpose your marketing content. Plus your entire team can collaborate on projects effortlessly. You can build, launch, and measure campaigns across different channels free of hassles.
Content marketers looking to promote their content through marketing automation are drawn to MailChimp’s easy-to-understand tools, which help you get started on the right foot. MailChimp also offers free basic features, which is definitely a plus for SMBs and startups. You can avail paid features by choosing plans ranging from $99.99 to $299, on a monthly basis.
In marketing, it is always an advantage to tread a step ahead of your competitors. However by making use of the tools mentioned in this list (and others) will help you better manage your time and resources. While also helping you stay within your marketing budget. Don’t get stuck in the way of doing most tasks manually. You’ll just end up losing precious resource time which can be invested in much more productive tasks.