Does it seem like every post you upload on your social media account just falls into one big black hole, never to turn into much-coveted likes, shares, engagements, and website traffic? It doesn’t have to be like that. Not if you carefully plan and come up with a well-optimized strategy that will help you approach how you handle your social media marketing efforts. Competing for time and attention on social media is never easy. To attract visitors to your website, you must know how to connect with your target customers and be engaging enough to stir responses.
To help with that, below are six tips that could help you leverage your social media activity to attract visitors and traffic to your website effectively.
Some experts will recommend that 20 percent of all the content you share on social media platforms must be original while others recommend 30 percent. But no matter which one you follow; you still have to come up with original content for the most part. Hence, it is of vital importance that you share some of your own blog posts on social media since this is how your audience can get to know your business better.
Just take a look at which blog posts are already performing best on your site. They are usually the kind of blog posts that contain relevant information for your target market. Posting these to as many platforms as possible will help you attract traffic back to your site. You can even experiment with how you write copy to accompany these posts. See what works and get going!
It’s always different depending on which platform you’re on. On Facebook, for example, you can take part in Facebook groups or create a page. Just make sure you’re active and get the chance to connect with other brands as well as leave an impression on the internet that can help boost traffic for your website.
Just be careful as you post in these communities. Administrators usually have rules that must be followed, and if your post gets reported for being spam or for violating community standards, you might get barred. This is sometimes referred to as social media jail. If, however, you ever find yourself having to figure out how to get out of Facebook jail, you can make use of specific strategies to regain your account back.
Not everyone can be found on the internet at the same time, that’s a given. Each market segment has typical behaviors and this includes the time that they are likely more active online. Avoid posting to your social media pages during times that are less suited for your expected audience. Doing this will only limit your reach and exposure. Once you determine the usual time that your audience is online, make sure to religiously post and be active during those times as well.
If you want to increase the response to your posts, you can't afford to be posting the same copy on all platforms and expect the same number of engagements from each platform.
You’ll have to optimize your copy to suit the platform you’re on. For example, Twitter limits posts to 140 characters (excluding photos and links) only. Instagram, on the other hand, will give you more room to experiment with your copy but still, you have to keep in mind that the home feed preview is limited to just 140 characters. This means you have 140 characters to convince your potential clients to view the rest of the copy.
Meanwhile, Facebook is the king of space. If you want to write lengthy copies, you can do so there. Overall, your copy should adjust to the platform it’s on to achieve the best possible results.
Humans are visual creatures. That’s just how it is! And the best businesses know how to make this fact work for them. You can increase your post’s engagements by adding great photos, videos, and graphics to go with it. Getting more engagements means that there’s a higher chance to attract visitors to your website from the social media post.
Hashtags can bump up traffic for your posts if used well. Just make sure you find out the kind of posts already associated with the hashtag so that you don’t end up falling right into ongoing controversies or anything of that sort.
Your hashtags should be as relevant and specific as possible which means you should try by all means to avoid overly populated hashtags like #happy that might get you stuck in the shadows of social media instead of exposing you.
There are many things you can do on social media to attract visitors to your website. All you have to do is to be clear and consistent with your methods. But before implementing them, you must take the time to know your targeted demographic and determine their social media habits so you can eventually capture their attention.