When it comes to digital marketing and search engine optimization (SEO), one of the most important things your website needs to have is the right keywords. As a brief refresher, these refer to the evergreen words or those constant words that internet users use to make a search online. Your website content has to contain these keywords strategically for your website to rank well in search engines. With this in mind, it’s important to note that it’s not just enough to put in any keyword at random. It requires much thought and effort to determine what keywords are the best to incorporate. This is where keyword research tips for beginners come in.
Those of you who are new to internet marketing can use a lot of insights on good keyword research. Given the important role that it plays, this is something that all Internet marketers should know how to do. To get you started now, here are some tips to follow:
What do you do to ensure that your keywords are exactly what your audience are searching for on search engines? You need to find out more about your audience.
Are they the type of people who will show interest in your niche? If they are, then you can focus on the most likely users of those keywords. It might also be beneficial to find out more about the average number of searches that these keywords receive each month. This can help you can determine if you need to make changes using the data.
When you get to know more about your target audience, you can match your keywords to ensure that these are those that derive answers to some of the most common concerns of your audience. If not, a mismatch will render your keywords as ineffective.
That said, here are some tips on how you can get to know your audience better:
The next tip is to find low competition keywords, with the help of keyword tools, that will be ranked well in Google and Yahoo. These keywords will not have a great number of searches per month. But every now and then, you’ll have a few searches that are low competition, and this can be very profitable.
Keep in mind that low competition doesn’t mean that Google or Yahoo will ignore the page. It simply means that it’ll have less views. This is because the keyword hasn’t had enough time to get a large amount of search volume.
There are several tools that will help you find keywords that are low competition but have a large amount of search volume. It may take a while to find good keywords and phrases, but it’s worth it. When you do, you’ll be able to target traffic to your website and be on your way to earning an income.
When you search for low competition or negative keywords, you’re able to narrow down the internet users you wish to target. This means you can focus on those that bring in better results and reach for your website. This is a strategic and efficient way to narrow down all of the keywords on your list to focus only on those that bring results.
Another good way to ensure that you’re hitting the right keywords is to find common customer questions. This means getting to know more and in-depth about what it is that your customers are searching for online. When you know what these questions are, then you’ll also be able to decipher what keywords can answer these questions.
In identifying what the frequently asked questions are, you can improve your chances of reaching your customers through the keywords you’ve strategically placed all over your website.
Fourth, you also have to specifically define your goals. This means knowing what you want to achieve or what your end goal is for coming up with your keywords.
As you go through this process, these are the questions that can help lead you towards defining specific goals:
Once all these questions are answered, then it’s easier for you now to determine what the goal of each content on your website is. Thereby, you can also make a clearer ascertainment as to the mission and goals that should shape your choice of keywords.
Lastly, in keeping with today’s use of more videos and their rise in popularity, you can't skip using viral launch videos to your advantage. These video clips are very powerful tools for gaining brand awareness. Many people today use these viral launch videos as marketing tools and effectively build their brands online.
If you aren't using this as part of your keyword research strategy, then it’s something worth considering. These viral launch videos can give you a guide on what’s viral and what are the hot topics on the internet are. This allows you to base your business website’s topics and keywords on the latest trends.
This is sure to set buzz on your website so you can drive more visitors towards your business website.
Now that you’ve got these keyword research tips that you can use to your advantage, here’s to hoping that you can perform better keyword research for your website. It may take quite a bit of effort to successfully do so, but you’ll find that this effort will actually be worthwhile. When your website starts to rank higher with search engines and is able to drive more traffic in, that’s when you know that you’ve achieved SEO success.