The way marketing is set up these days, users need incentives to engage with a brand online. It is not enough to post images on a social page and let the audience to reach out. One customer engagement strategy that works long-term is videos. Use videos that weave in storytelling as it captures the minds of users. And, if you are able to integrate some form of a game in your storytelling, you could have the attention of the user and retain it long enough to convert them. Or, perhaps encourage them to share your message with their followers.
Look at some of the things online casino do to pull and retain users to give you marketing ideas. Below are some of the methods casinos have been using from a marketing perspective.
A typical online casino in any part of the world, including those in the UK, gives incentives in the form of spins and cash bonuses. Players can then convert these once they play a set number of times. The promise of 500 free spins, for instance, will definitely incentivize a player to choose that site to play at since they get to spare some cash. This is partly why players will read the best reviews on sites before they commit to playing there.
Bonuses are a top strategy tool that the gambling industry has been using for the longest time and it still works. Therefore, it could work in just about any other consumer-based industry. Incentives could be in the form of raffles, coffee treats at Starbucks, or even being entered into a draw where they get to win nice things. – just like the free spins you get when you play a certain number of games at a casino.
It is, after all, the spice of life, right? When you gamble at a site with slots, table games such as Blackjack and Roulette as well as other specialty games, you spread your risk. This is a good bankroll management strategy. And, this one common strategy for attracting the most clients works in other industries, too. You can give users options for items or services they can get from your store. People do not have the same taste, and they are not attracted to the same things. So, selling them the same thing in different ways could change the way they interact with your brand.
When you reward people for bringing their friends on board, you could get better results than when you push them to compete with strangers. A simple plan could have them earning points for each person they introduce that spends a set amount of money at the site/store. This could be made even better when you adjust the price to give more goodies to the one that spends the most out of all group members. In a nice way, you will be encouraging competition amongst friends, pushing them to bring more people to the site, and getting them to spend more.
The use of avatars has changed the way people appear on their profiles. This form of game allows a user to alter their image to whatever they want. They can also change their names to their favorite characters in games or movies. Allowing a user to simply alter how they look for their profile sparks a creative customer engagement to increase the brand’s engagement. It will be up to the organization to know how to capitalize on this customer engagement and excitement.
In this era of online marketing, companies are constantly looking for creative ways to have users talk about them. Encouraging customer engagement is crucial for businesses to succeed. In the UK as well as other parts of the world, brand awareness starts with people raving about a company to their friends and their online circles. We see organizations working with social media influencers to bring positive attention to their brands all the time.