Client meetings are a tricky part of running a business but if you want to make sales, you need to learn how to navigate them properly. You only get one chance to make a first impression and if it isn’t a good one, you’re probably going to lose that sale for good. The way that you conduct yourself during the meeting is vital, and you need to make sure that you’re professional, yet friendly, and you are efficient with your pitch.
What a lot of people don’t realize is that the hard work starts before you even get to the meeting. You should be making an effort to impress the client in the weeks and days leading up to your first meeting. If you can do that, the client will enter the meeting with a positive mindset and you’re far more likely to get good results from it. If it’s not something that you have considered before, these are some of the best ways to impress a client before you even meet them.
It’s absolutely vital that you do a lot of research about your client and their business before the meeting. You need to go in there with a good idea about what their business is and what challenges they face, and most importantly, how you can help them to overcome those challenges. If you don’t do much research into the client beforehand, it suggests that you don’t really care that much about them and being unprepared makes you look very unprofessional. When you’re doing your research, you have an opportunity to impress the client by asking them questions. There is a lot of information that you will only be able to get from them and if you fire off an email or call them up asking for more details about a specific area of your business, you show them that you’re putting time into your research and preparing for the meeting properly.
You’re not the only one doing research and it’s likely that the client will be looking into your business as well, so it’s vital that you consider your business image, especially if you’re a small business. If you run the business from home, that doesn’t always look good so it’s worth looking into virtual address services providers. You can hire a professional office address for llc where you can have all of your mail forwarded. Having your business registered to an office address will make you appear more legitimate. You also need to consider your website and social media pages because they say a lot about your business.
The easiest way to work out whether a business is any good or not is by looking at customer reviews, and your potential client is probably going to do this. That’s why you need to make sure that you have plenty of positive reviews on sites like Trustpilot. Reading all of these positive reviews will set expectations and show the client that you’re a business that is worth dealing with.
If you do these things to impress the client before you even get to the meeting, you will find it a lot easier to get the results that you want from your first encounter.