Social media content that has videos gets forty-eight percent more views than content only containing text. By virtue of humans being visual, they find videos more engaging and memorable. This is why marketers will want to use different forms of videos for their marketing campaigns. The types of videos that brands are currently using to connect with their audience include explainers, webinars, live streams, and product videos just to mention a few.
However, for your videos to work for your social media marketing, you need to do something extra: make them worthwhile to the audience. Your video content needs to be engaging. Fortunately for you, there are tools like Wave.video that you can use to create engaging social content quite easily for the non-video pro.
Here are some of the ways you can use Wave.video to create content that will excite and engage your audience.
You can come up with the best videos, but if you miss using text, you will also miss out on reaching some of your audience. Using text increases your accessibility. A good portion of your audience may see videos on a social network that mutes the audio by default so you need captions in order for them not to miss your message. In fact, eighty percent of the videos on Facebook are watched with the sound off. There is no better way to help your audience understand your content better than through a video and text combination.
Wave.video also allows you to add background music to your video content to enhance engagement. You will have access to a large library of audio files from which you can pick music that will best suit your video and engage your audience.
How does background music improve the quality of your video content?
For one, music works best for grabbing the attention of a viewer. It can set the mood even before any words are spoken. It also increases the shareability of the video as the users are compelled to share videos that have a great soundtrack. This will help to increase your reach. Music will also help you to connect with your audience effortlessly.
What is the optimal length for social media videos? Well, there are two answers to this. One is that it depends and the other is it should be as short as possible. You can use the video making tool to cut your video to a desirable length. To understand how important the length of the video is, it is worth noting that before the users play a video, they will first look at the length and the thumbnail. These are the two primary determinants of whether or not your video will get played. Remember that topic will also determine how long your video should be.
People mostly prefer shorter videos. Therefore, if you want your audience to watch the entire video and produce a more engaged audience, you should consider keeping them shorter. I recommend most are less than 1minute, and the majority are less than 3 minutes.
You should already be aware of the importance of having a logo. Including a logo in your video content will help your customers identify your brand. In your video content, you can have animated logos, which will be very useful in grabbing the attention of your audience, increase brand awareness, and contribute to your brand’s narrative.
A call to action, on the other hand, will make your content more engaging. More so, it will help you trigger action from your audience and turn them into qualified leads.
If done the right way, video marketing has a good return on investment. You should be employing the tips listed above for you to create the most engaging video content for your audience. Video marketing will help you connect with your customers on various levels and also enable you to reach a wider audience.
Wave.video is a great online video customization tool with a lot of easy-to-use features for the non-video pro. A great asset is the ability to customize one video and then download it in multiple sizes perfect for the different platforms such as 1:1 for Instagram and 16:9 for YouTube as well as vertical for Stories. It’s a great tool for what marketers must expand today...video.
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You can have a wealth of well written and researched blog postings, however, getting people to stop and read them can be a challenge. Lumen5 can convert blogs and web pages into videos making them engaging and helping your work stand out. It’s almost important to consider since right now video content is performing better on social media than text and links.
Lumen5 converts your blog post into video frames each with a different portion of text and pictures. Images can be selected automatically by the software or edit it by hand and move around the text as needed. Lumen5 is helpful for several reasons. First, reuse existing content without starting completely over. Second, Lumen5 is easier to use than many other video editing platforms. The majority of them have a steep learning curve.
Lumen5 offers three different pricing tiers basic, pro, and business. The basic pricing tier is free but does offer a lot of useful features, video creation of 480p videos, automatic media matching, a large library of free media, and the ability to upload your own logo, videos, and photos.
The pro tier ($49 per month) adds square videos, 720p video quality, more fonts, and the ability to add your own outro and watermark. It also removes the credit screen and Lumen5 branding.
The business tier (starting at $99 per month for one user) adds the ability to upload your own music and fonts, use letterboxing, premium media content, brand presets, multiple users, and create 1080p quality videos.
If you’re looking for an affordable way to create video content and engage more people, Lumen5 offers you an easy way to make your information stand out and reach more people. With the free pricing tier, just sign up to try the software. If it fits your video needs, a paid account offers access to more features.
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Video content is an essential part of today's digital marketing strategy. But small businesses often lack the in-house resources required to create these assets. There are some great app and tools a business can use to create professional looking videos.
RenderForest is a cloud-based video creation platform makes it easy for small businesses to fuel their digital marketing campaigns with video content. Due to its cloud-based infrastructure, you don't have to install software or purchase a system that's capable of quickly rendering video content.
Creating videos requires a lot of memory and computing power. RenderForest has that covered. As a result, all you need to do is log on to their site, and it does the work for you.
You'll discover the power of this cloud-based service when you end up with a video within 5 minutes of completing the creation process. Quick render times are only possible through their powerful infrastructure.
Another area where RenderForest shines are the templates. The platform caters to small business owners who don't have a lot of experience creating videos. RenderForest offers a variety of templates that guide every step of the way.
It's easy to get overwhelmed making videos for your marketing campaigns. There's a lot of decisions that go into each second. So having a helping hand speeds the process along.
You don't have to spend hours and hours trying to figure out fancy text effects or testing where video elements should go into an animation. RenderForest does the work for you. Therefore, all you do is plug in your business' information and customize it for your needs.
You have a lot of flexibility with RenderForest. Here are a few of the videos you can make with this platform:
When getting started with video, RenderForest offers the right combination of user-friendly features and flexibility to give you a great library of what you need to create beautiful videos that show off your business. With video being important to engage and capture the attention of viewers online today, this is a tool worth checking out!
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