Becoming a reseller for an online PPC (pay-per-click) business can be a great opportunity, especially if you know what to look for. You can take someone else's successful business model and tweak it to appeal even more specifically to your target audience or region. However, this is something you need to make sure you do right.
As a reseller, the goal you need to keep in mind isn’t just to make the most out of your PPC campaign but to win more customers. From this point of view, it makes sense to take care of every detail of your marketing campaign.
Here are five tips used by successful PPC reseller businesses to help win new customers.
White-label contracting involves reselling products and services, but with a twist: the production or supply of these services is outsourced to another company. This can be a great option for an agency that wants to expand its client list and the types of services they offer to clients but doesn't have the resources or time to do so in-house.
When contracting white label PPC services, you need to ensure that you correctly set the contract to ensure that the provided services remain confidential. Also, ensure that the vendor may not use the marketing materials to solicit business from your clients. Additionally, you should use a single point of contact for all client service requests, even if different vendors provide multiple services. As you build trust with vendors, they’ll often extend discounts and other benefits to your business, which will help you keep your costs down and boost your margins even more.
The first thing people will do when they want to learn more about you is to look at your website. This means that it's important to have a high-quality, professional-looking, and functioning website. Before you can even try to resell your PPC services, you need to make sure that anyone who visits your website immediately has a positive impression of your business and knows exactly what services you provide. For example, if someone lands on your homepage, they should be able to answer the following questions with ease:
It's also important that all of the content on your website is clear and concise while still being engaging enough that people won't lose interest after reading just a few paragraphs. Ideally, visitors should feel like they know everything there is to know about who you are and what you offer without spending too much time on the site.
You need a tracking system to attribute leads from different sources accurately. The ability to split test ads, keywords, and landing pages by lead source is important in any PPC campaign and can be the difference between hitting return on investment (ROI) goals or not.
Moreover, with hundreds of keywords requiring constant optimization, an automated bid management system is essential. Some of the features that you should look for in PPC automation software include:
The fewer hours you spend managing accounts manually, the more time you have for sales and marketing.
Social media is the key to effective lead generation in the digital world. It's a hub for businesses to connect with their target audience and build relationships. As a PPC reseller, you can use social media channels to attract customers seeking your services.
It's in the best interest of all involved to keep an open dialogue that doesn't necessarily focus on selling PPC services. Instead, make it about getting to know each other and building a relationship. As a PPC reseller, you should watch companies that feel they're not getting results through their current marketing efforts. It's much easier to win over customers from competitors than to convince companies who don't use PPC advertising.
Working with freelancers can help you free up time to take on bigger and more profitable tasks while they handle the rest. You can also use freelancers to scale your business by supplementing your existing workforce or increasing the services you offer. They can help create content, manage social media accounts, and increase the visibility of your PPC services.
With the increase in competition from pay-per-click resellers, it’s vital to be at the top of your game. It’s no longer enough to just know about your niche; it’s also important to differentiate yourself from competitors and make your site stand out. The five tips discussed in this article will help you come on top as a PPC reseller.