Do you hold one of the approximately 2 million active real estate licenses in the U.S.? If so, you're likely looking for ways to differentiate yourself from the rest of the agents in your area. Strong real estate marketing can be just as important as knowing how to sell real estate. Keep reading for real estate marketing tips that can help you dominate the real estate market today.
Having a professional, aesthetically pleasing real estate website that's highly functional and easy to use is a must for your real estate marketing. Online websites are the top source that home buyers use in their search with 93% of buyers using them at some point during the search. Looking online for homes is the very first step that 44% of home buyers take.
The top things that buyers look for when exploring property listings online are photos, detailed property information, and floor plans. Keep these things in mind when building your website and your property listings.
Your website should also be responsive so that it's mobile-friendly. Responsive websites adapt to the type of device used to provide the best experience. Since mobile devices generate 55.56% of web traffic, it's important to give those mobile users a positive experience when they access your website.
Branding is your distinct style, and it comes through in many ways. It's about the colors, fonts, wording, attitude, and message you send that conveys what your real estate business is all about.
Building your brand helps distinguish yourself from other local real estate agents. It can help you generate more real estate seller leads because it shows potential clients what you're like. If your branding aligns with what they want, they'll naturally be attracted to using you for their real estate needs.
Real estate selling gets a big boost when you incorporate social media into your real estate marketing strategy. Your website pushes out information to potential clients, but social media lets you interact with them. Building relationships can establish strong connections and persuade social media followers to become clients.
Facebook is a versatile option that lets you share photos, videos, and written content of any length. Instagram focuses on photography, letting you highlight homes you have for sale and the community as a whole. Twitter lets you share short pieces of real estate wisdom.
Find a platform that attracts clients in your target audience. Then, use it consistently with high-quality, engaging posts that make people want to interact with them.
Respond to everyone who comments to start building those connections. Create share-worthy content and encourage others to share it to their own social media feeds.
Clear, high-quality photographs are crucial for getting potential buyers to look at your properties. Professional photography can highlight the best features of every home you sell. You can also incorporate professional photos of the town or neighborhood to help sell the idea of the community, not just the house.
Follow the real estate market trends when it comes to photography. Going beyond simple still shots to include virtual tours helps people better picture themselves in the home before they see it in person. Drone footage to get aerial shots helps showcase the neighborhood and property as a whole as well as getting unique angles for exterior home photos.
Let potential clients know that you're an expert in real estate selling and buying by putting out information for free. Position yourself as a local real estate expert with your social media posts and blog posts says Hammersmith Estate Agents. This builds trust and helps you become more well known in the community.
Email marketing is also an effective way to share information with potential clients. Create a weekly or monthly newsletter that covers real estate trends, community happenings, or general real estate tips and advice.
A free offer can help you collect email addresses to expand your email marketing list. You might create a simple ebook on one aspect of real estate or create a free printable checklist for buying or selling a home.
To get the free offer, potential clients enter their email addresses. With their permission, you can now start sending your regular email marketing content, which helps continue showing your expertise.
You can also host free seminars for home buyers or home sellers. Virtual seminars make it easy for people to join from anywhere.
Many local magazines also use local experts to create content. Approach local magazines to ask for a monthly column on real estate topics to get more eyes on your business.
For open houses or larger properties where you're promoting several properties, creating an immersive sensory experience can ensure a more positive first impression. Scents, sights, and sounds are just a few ways to welcome potential clients into the space and make them feel at home.
Staging homes for sale is a huge part of the visual experience. Help clients clear out their clutter and personalized items to make staging easier. Positioning furniture well and adding little touches to the space make it appealing to potential buyers.
Companies like https://scentair.com/ offer scent marketing for real estate. The signature scent that you use helps create a welcoming environment that can help convert leads. Playing quiet music in that background that's fitting for the property or the target buyer can add to the experience as well.
Another way to get real estate seller leads or buyer leads is by partnering with other local businesses. All participating businesses win because they can all get new leads.
This works best when you partner with businesses somewhat related to real estate. Ideas include furniture stores, contractors, home inspectors, insurance agents, and lenders. All of those businesses will potentially work with home buyers and sellers, which means you can recommend one another to clients you already have.
You can also make yourself known in the community by sponsoring events or teams in the community. Perhaps a local organization is hosting a charity event. By sponsoring it, you get your name out and show that you support the community.
With the right real estate marketing tips, you can boost your sales and shorten the time your listed homes are on the market. The right real estate marketing strategies make you stand out from the other local agents, attracting more leads and increasing sales.
Check out our content for more sales and marketing tips that can help your real estate selling business.