Marketing is an essential aspect of running a successful medical practice. In today's digital age, medical marketing has become more important than ever. With the ever-increasing competition in the healthcare industry, it's crucial to have an effective marketing strategy to attract and retain patients. In this article, we'll explore eight must-have medical marketing strategies for 2023.
Create a responsive, fast, and easy-to-navigate website
Your website is your online storefront, and it's often the first point of contact between your practice and potential patients. Therefore, it's essential to have a website that's responsive, fast, and easy to navigate. A responsive website means that it's optimized for all devices, including desktops, laptops, tablets, and mobile phones. A fast website means that it loads quickly, and patients don't have to wait long to access information. An easy-to-navigate website means that patients can find the information they need quickly and easily.
Consider the marketing funnel of your website, does it lead to patient conversions?
When designing your website, it's essential to consider the marketing funnel. The marketing funnel is a model that describes the customer journey from awareness to conversion. It consists of four stages: awareness, interest, decision, and action. Your website should lead patients through these stages and ultimately lead to patient conversions.
Medical SEO is an absolute necessity
Medical SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). On-page SEO refers to optimizing the content and structure of your website, including titles, descriptions, headers, and URLs. Off-page SEO refers to optimizing external factors that affect your website's ranking, such as backlinks and social media shares. It's crucial to target relevant keywords related to your medical practice to increase your website's visibility in search engine results.
Paid Advertising for Doctors
Paid advertising is an effective way to reach potential patients quickly. You can use pay-per-click (PPC) advertising to target specific keywords and demographics to reach your ideal patient audience. You can also use social media advertising to target patients based on their interests and behaviors. Paid advertising can be expensive, but it can yield excellent results if done correctly.
Create engaging videos that answer customer questions about your services
Video marketing is a powerful tool for medical marketing. Patients often have questions about medical procedures and treatments, and video marketing can help answer those questions. You can create videos that showcase your medical practice, introduce your doctors, and provide patient testimonials. You can also create educational videos that explain medical procedures and treatments in simple terms.
Bonus Video Tip: Utilizing technologies that help make the video look better
We all want great video but DSLR cameras and their stabilizers run into the thousands of dollars range. You need something that can help you take great, non-shaky video in a pinch under $200. For example, The DJI Osmo Mobile 6 for phones is an excellent way to capture high-quality video. The DJI Osmo Mobile 6 is a handheld gimbal that stabilizes your phone's camera and eliminates shaky footage. Here are some reasons why utilizing this technology is great for video:
Improved Stability: One of the primary benefits of using the DJI Osmo Mobile 6 is the improved stability it provides. The gimbal uses advanced stabilization technology to keep your phone's camera steady, resulting in smooth and steady footage. This is particularly useful when filming in motion or walking while recording (great for showing off procedures!).
Professional-Looking Results: The DJI Osmo Mobile 6 provides professional-looking results, making it ideal for medical professionals who want to create high-quality content. The stabilized footage makes it look like you're using a professional camera, even though you're just using your smartphone to record a cosmetic procedure or surgical event.
Versatility: The DJI Osmo Mobile 6 is compatible with a wide range of smartphones, making it a versatile tool for capturing video. You can easily switch between different phone models, which is particularly useful if you upgrade your phone frequently.
Ease of Use: The DJI Osmo Mobile 6 is easy to set up and use, even for beginners. The gimbal comes with a user-friendly app that allows you to control the camera's settings and access features like object tracking and time-lapse.
Leverage social media like TikTok, Instagram and Facebook
Social media is a powerful tool for medical marketing. It's an excellent way to connect with patients and build relationships with them. You can use social media to share content, such as blog posts, videos, and infographics. You can also use social media to engage with patients by answering their questions and responding to their comments.
Portability: The DJI Osmo Mobile 6 is a compact and lightweight device that you can easily take with you anywhere. It's perfect for capturing video on the go, whether you're traveling or exploring your local area.
Have a Google My Business listing
Google My Business is a free tool that allows you to manage your medical practice's online presence across Google, including search and maps. You can use Google My Business to update your practice's information, such as your address, phone number, and business hours. You can also use it to manage and respond to patient reviews.
Track with Google Analytics and Search Console
Finally, it's essential to track your website's performance using Google Analytics and Search Console. Google Analytics allows you to track website traffic, user behavior, and conversion rates.