Transparency is essential for running a successful business. This is because customers prefer to do business with transparent companies rather than ones with covert practices. Similarly, employees would rather work for trustworthy organizations that share the same values than secretive ones that withhold information.
Companies that are more transparent with their employees usually have improved employee engagement and stronger company culture. Read on to learn how to enhance transparency internally and with your customers.
Business transparency is when an organization shares information freely to benefit customers, employees, and the company. Examples include executives sharing information with the entire office or employees sharing feedback with one another. It also includes what your company shares and communicates to patrons and the public.
Workplace transparency provides numerous benefits for your organization. It promotes sharing and communication, better customer relations, improved productivity, and genuine relationships.
A great way to enhance transparency in the workplace is by creating a company culture where employees are comfortable speaking up and sharing their thoughts and ideas. You can achieve this by encouraging sharing in meetings. It’s also a good idea to conduct regular meetings involving the entire company to ensure all employees are up to date on new developments.
Moreover, consider implementing “ask me anything” sessions where employees can have the opportunity to ask you questions. This can help your employees get to know you better and vice versa.
When it comes to being transparent with patrons, it’s vital to always be honest. Be sure to tell customers the truth even if you think it may harm your relationship. Customers will appreciate your candor rather than lies or sparing their feelings.
Additionally, keep communications open with your customers and respond in a timely fashion. This is especially true when communicating with patrons on social media. Respond to questions and concerns promptly, as waiting too long to reply can make customers feel like you do not care about them. Responding in a timely fashion can also help patrons stay loyal to your business.
Most importantly, own up to your company’s mistakes. They happen, and when they do, be sure to inform your customers, since they’ll likely appreciate the transparency. Avoid staying silent and instead act fast and take steps to ensure it won’t happen again.
For more ways to make your business more transparent internally and with your customers, see the accompanying resource.
Infographic created by Track Your Truck, a GPS tracking provider