How to Start and Grow a Wedding Photography Business?

Start and Grow a Wedding Photography Business

Wedding photography is a challenging and rewarding career. But before you can start photographing, you need to get your business off the ground. To help you do that, we’ve put together the following guide:

How to Become a Wedding Photographer

If you have a passion for photography and love the idea of capturing special moments on one of the most important days in a couple’s life, then becoming a wedding photographer may be the perfect career choice for you! Below we outline some key steps on how to become a successful wedding photographer.

1. Find your style:

Before you start marketing your services and looking for clients, it’s important to first find your photography style. Do you prefer candid shots or posed portraits? Are you interested in specializing in a specific type of photography, such as Asian wedding photography? Do you like to capture detail shots or wide-angle shots? When you know what kind of photos you like to take, it will be easier to market your services and attract clients who are looking for a photographer with your particular style.

2. Build up your portfolio:

Once you’ve found your photography style, it’s time to start building up your portfolio. This will be essential when marketing your services and trying to attract clients. If possible, offer to photograph a friend or family member’s wedding for free so that you can add some professional-quality photos to your portfolio. You can also look for other opportunities to showcase your work, such as submitting photos to online directories or entering contests.

3. Invest in equipment:

Wedding photography requires some specialized equipment, so you’ll need to make sure you have the right gear before getting started in this business. In addition to a good camera, you’ll also need lenses, and flashlights.

Equipment Requirements to Start a Wedding Photography Business

To be a professional wedding photographer, you don’t need the latest and greatest equipment. In fact, you can get started with just a few key pieces of gear. Here’s what you need to get started in wedding photography:

  • A digital SLR camera body: This is the foundation of your kit and will be your main camera for shooting weddings. Look for a camera with good low-light performance and fast autofocus.
  • A couple of lenses: A versatile zoom lens like a 24-70mm f/2.8 or a 70-200mm f/2.8 is a good place to start, along with a prime lens like an 85mm f/1.8 for portraits.
  • Flash: An on-camera flash is essential for shooting receptions and dancing, and can also be used to fill flash outdoors.
  • Memory cards and batteries: Be sure to have plenty of spare memory cards and batteries on hand, as wedding days can be long and demanding.
  • A laptop: You’ll need a laptop for editing your photos after the wedding. A powerful processor and large monitor are important for working with high-resolution files.

Marketing and Advertising Strategies

When starting a wedding photography business, it is important to have a plan for marketing and advertising your services. There are many ways to market a business, and the best way will depend on your target market and budget.

Some common marketing strategies for wedding photography businesses include online advertising, print advertising, direct mail, and word-of-mouth referrals. It is important to create a marketing plan that outlines your goals and budget so that you can measure your results and make necessary adjustments along the way.

Online advertising is a great way to reach potential customers who are searching for wedding photographers in their area. You can use Google AdWords or other online advertising platforms to create targeted ads that appear when people search for keywords related to your business.

Print advertising can be effective if you target local publications that reach your target market. Wedding magazines and bridal shows are also good places to advertise your services.

Direct mail can be used to send information about your business directly to potential customers in your area. This is a more costly option, but it can be very effective if done correctly.

Word-of-mouth referrals are often the best form of marketing for a wedding photography business. Ask satisfied customers to tell their friends about your business, and offer incentives for referrals such as discounts or free services.

What Makes Wedding Photography Different from Other Forms of Photography?

As a wedding photographer, you are capturing one of the most important days in a couple’s life. You are responsible for preserving memories that will be cherished for a lifetime.

Wedding photography is different from other forms of photography in a few key ways:

  1. Wedding photography is all about timing. You have to be able to capture the key moments of the day, as they happen. This means being prepared for anything and being able to think on your feet.
  2. Wedding photography is also about relationships. You need to build a good rapport with the couple to get them to feel comfortable in front of the camera. This way, you can capture natural, candid moments that truly represent their relationship.
  3. Finally, wedding photography is about storytelling. Your photos should be able to tell the story of the day, from start to finish. This means paying attention to both the big picture and the small details.

Statistics on Average Income for a New Bridal Photographer

There is no definitive answer when it comes to the average income for a new bridal photographer. However, according to The Wedding Report, the average income for all photographers in the United States was $34,000 in 2013. Furthermore, reports that the median salary for a wedding photographer is $28,000.

Of course, these are just averages and your specific earnings will depend on a number of factors, including your experience level, the region you live in, the type of weddings you shoot, and how many weddings you book per year. That said, if you're starting out in the wedding photography business, it's important to have realistic expectations about your potential earnings.


Wedding photography can be a very rewarding career, both financially and emotionally. It's important to do your research before starting your own business and to make sure you have a solid plan in place. Once you've got everything up and running, it's important to continue to market your business and build a strong portfolio of work. With dedication and hard work, you can build a successful wedding photography business that will provide you with a lifetime of memories (and great photographs!).

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