Looking for a way to reach millions of potential shoppers for your handcrafted products? However, you don't know how to set up your business? Now you have the opportunity to sell crafts directly without leaving home. Amazon.com provides a unique, artisan-only platform that allows sellers to expand their client base to its massive target audience while following their passion.
The retail giant Amazon has a platform for the sale of handicrafts called Amazon Handmade which is a worthy competitor to the online store Etsy. Today you can find more than 100,000 handmade goods made by craftsmen from more than 60 countries. The main categories where you can place handmade products are jewelry, furniture, textiles, clothing, footwear, bags and accessories, children's products, sporting goods, and others.
Getting started selling with Amazon Handmade is a rather simple process:
Keep in mind that all items must meet the definition of "handmade." According to the Amazon guidelines, these are products you create entirely by hand. The goods must be created by hand by the master or their employees. However, mass-market products will not pass the test. Administrators will carefully monitor the quality of all products on the platform.
The shipment of goods is crucial in running a business on the platform. If you want to deliver your parcel quickly, inexpensively, and with maximum convenience, we recommend using trustworthy third-party services. Usually, such companies bear all the hassle of sending and ensuring reliable delivery of your crafts to the Amazon warehouses in the shortest possible time, from 7 to 12 days.
How quickly do you need to ship your products after getting an order from a customer? First of all, your clients want to get their goods as soon as possible. If the product is unique and must be made according to the customer's wishes, you can set your own production time (up to 30 days) for each unique item. It allows customers to accurately calculate when to expect the shipment of goods from the moment of placing an order.
Every seller with an Artisan profile has access to the Amazon Sponsored Products advertising program. This allows them to run specific promotions to a target audience. Amazon advertising is also an effective and easy way to promote your listings. Moreover, the platform will display your ads where customers are most likely to see them. Usually, on the first page of search results or product details pages.
You specify bids for relevant keywords, and if your bid wins and your ad matches your search, it will appear to buyers. Such ads will help you gain new audiences and maximize sales.
Amazon offers two options for advertising goods:
This gives you get a complete set of tools to market and sell products on Amazon Handmade. As you can see offering your goods via Amazon Handmade is a no-brainer. Even though this platform is relatively new, it offers a huge opportunity for sellers to list their unique, handmade products and beat the competitors. Don't miss the chance to be successful!
