How to Sell on Amazon Handmade: What You Need to Know

How to Sell on Amazon Handmade: What You Need to Know

Looking for a way to reach millions of potential shoppers for your handcrafted products? However, you don't know how to set up your business? Now you have the opportunity to sell crafts directly without leaving home. provides a unique, artisan-only platform that allows sellers to expand their client base to its massive target audience while following their passion.

The retail giant Amazon has a platform for the sale of handicrafts called Amazon Handmade which is a worthy competitor to the online store Etsy. Today you can find more than 100,000 handmade goods made by craftsmen from more than 60 countries. The main categories where you can place handmade products are jewelry, furniture, textiles, clothing, footwear, bags and accessories, children's products, sporting goods, and others.

How Does Amazon Handmade Work?

Getting started selling with Amazon Handmade is a rather simple process:

  1. Sign up to sell on Amazon. Create your Artisan Profile with a customizable URL to showcase your works. Remember to be creative! Here you can tell customers everything that inspires you, share your story, and the process of creating products.
  2. Customize your product pages with attractive descriptions and colorful photos. Additionally, ads are free. Plus, there are no limits on the number and commissions for placement.
  3. Start selling! There are hundreds of millions of the platform’s customers worldwide, and they're all in one place. Feel free to use any Amazon seller tool to track your listing and boost the performance on the platform.

Keep in mind that all items must meet the definition of "handmade." According to the Amazon guidelines, these are products you create entirely by hand. The goods must be created by hand by the master or their employees. However, mass-market products will not pass the test. Administrators will carefully monitor the quality of all products on the platform.

What Are the Benefits of Amazon Handmade?

  • Amazon is trusted by more than 300 million customers worldwide.
  • It is quite easy to start working on the marketplace thanks to the established system of tools, reports, and fast moderation of goods.
  • Selling Handmade via Amazon is very profitable. According to statistics, 33% of artisans have profit margins above 20%.
  • Sellers can apply to technical support by phone and e-mail in case of any problems and questions.
  • Amazon Handmade doesn't charge fees for listing the items. There's only a 15% fee for each sale.
  • If you opt to sell with Amazon FBA, the platform will fulfill and ship your orders for you.
  • You can sign up for the Associate's program affiliate program and earn up to 10% on Amazon sales received from your site.
  • Your product listings do not expire, and you do not need UPC codes to sell.

How to Deliver Handmade Goods to Amazon?

The shipment of goods is crucial in running a business on the platform. If you want to deliver your parcel quickly, inexpensively, and with maximum convenience, we recommend using trustworthy third-party services. Usually, such companies bear all the hassle of sending and ensuring reliable delivery of your crafts to the Amazon warehouses in the shortest possible time, from 7 to 12 days.

How quickly do you need to ship your products after getting an order from a customer? First of all, your clients want to get their goods as soon as possible. If the product is unique and must be made according to the customer's wishes, you can set your own production time (up to 30 days) for each unique item. It allows customers to accurately calculate when to expect the shipment of goods from the moment of placing an order.

How to Promote Products on Amazon Handmade?

Every seller with an Artisan profile has access to the Amazon Sponsored Products advertising program. This allows them to run specific promotions to a target audience. Amazon advertising is also an effective and easy way to promote your listings. Moreover, the platform will display your ads where customers are most likely to see them. Usually, on the first page of search results or product details pages.

You specify bids for relevant keywords, and if your bid wins and your ad matches your search, it will appear to buyers. Such ads will help you gain new audiences and maximize sales.

Amazon offers two options for advertising goods:

  • Sponsored Products to promote individual ads;
  • Headline Search Ads to promote your registered brand.

This gives you get a complete set of tools to market and sell products on Amazon Handmade. As you can see offering your goods via Amazon Handmade is a no-brainer. Even though this platform is relatively new, it offers a huge opportunity for sellers to list their unique, handmade products and beat the competitors. Don't miss the chance to be successful!

Blog Categories


Recent Posts

Search Site
© 2012-2024    Contact   -   Privacy
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram