Freshworks CRM Products Review

freshworks CRM products

If your business is ready to get serious and upgrade your sales and marketing with technology and AI, then this article is the right place for you to be!  Not all CRM tools are created equal and your business needs one that is focused specifically on areas that can best help you succeed. Freshworks offers three powerful CRM products tailored to different business needs: Freshsales, Freshsales Suite, and Freshmarketer. In this business review article, we will outline an overview of each software tool, who it works best for, and the unique differences that can help you decide which is right for your business.  If you are looking for a sales CRM, a complete all-in-one sales and marketing CRM, or a specific CRM for your eCommerce business, Freshworks has the tailored tools that can help your business succeed.  Let's dive into the details of each Freshworks CRM product further.


First up is Freshsales. The Freshsales software is a powerful sales-focused CRM that helps sales teams sell smarter and close deals faster. It provides robust pipeline management tools supported by advanced AI features to stay on top of deals from lead to close. Pipeline Management 2.0 allows visualizing the entire sales process through customizable pipelines with automatic tasks and notifications. Deal data is enriched through AI, providing context like predicted outcomes and next best actions to consider. These features enable efficient deal management on desktop and also on mobile which is critical for efficiency these days.

Freshsales Suite

Freshsales Suite is an all-in-one sales and marketing CRM. It empowers businesses to attract visitors, convert them to leads, run campaigns, and turn their website into a lead generation machine. Key features include creating landing pages, monitoring visitor activity, using AI chatbots for real-time conversations, and tailoring email campaigns.  So when you need to go beyond sales and get a full-circle CRM, Freshsales Suite takes the power of Freshsales and brings in the marketing suite with easy-to-use templates and campaigns to enable you to do more, faster.

Freshmarketer for E-commerce

Freshmarketer is Freshworks' full-fledged marketing automation solution for e-commerce. As a standalone tool, it provides a robust feature set specially for online stores for tasks like email marketing, lead nurturing, landing pages, forms, and journey building. Beyond this, Freshmarketer truly shines when used as part of the larger Freshworks ecosystem. It integrates seamlessly with other Freshworks products like Freshsales CRM and Freshdesk support to create synergies between teams. 

Freshmarketer offers various features to support the customer lifecycle. Its lead management tools centralize contact data from multiple sources. Marketers can design personalized email campaigns and automations to nurture leads. While the interface provides all features at once, template-driven creative tools simplify content creation. Cross-functional integration streamlines workflows.

All three of the Freshworks CRM products offer robust reporting, automation tools, and omnichannel communication integrations. Pricing starts at $15 per user per month. Implementation includes onboarding support and 24/5 assistance. 

Freshsales in particular provides powerful pipeline management tools, powered by deal enrichment and forecasts from its AI assistant Freddy. Options like adding products, moving deals between stages, and enabling collaboration empower efficient deal management on desktop and mobile. AI-powered alerts help prioritize deals and prevent losses. With the integration of AI, it's a new world when artificial intelligence basically acts as a new team member whose sole job is to watch everything closely and make recommendations to help you close more, faster!

In conclusion, Freshworks' portfolio of online CRM software products equips businesses with tailored solutions for their unique selling processes and customer relationships. Sales, marketing, and e-commerce teams can improve results through strategic insights, streamlined workflows, and consistent engagements.  It's time you consider a smart CRM today.

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