Is there an app you used in the past that you still remember clearly? Is there an app you installed a couple of years ago but are still using today? The main reason why you still use them or at least remember them is most likely because of the user experience, particularly a better user experience than other sites or apps.
User experience (UX) refers to how users feel when navigating systems like websites. UX can make or break your platform and, since a website is crucial for content marketing, you don't have any room for mistakes. Now, the question is—what makes a good user experience?
Unfortunately, there's no one size fits all design—depending on your website's theme, you will have to employ different tactics. For that reason, it's essential to do some research.
Rather than copy-pasting a UX design from a successful website, it would be better if you can conduct user research first. After all, your target audience is different from other websites, so there's no guarantee that what works for them will also work for you. The worst-case scenario is you'll end up wasting money on a strategy that only works for a particular website and not for yours.
Besides, conducting user research is more straightforward than what you think. You just need to decide on what type of research you're going to do, whether it's qualitative or quantitative, and the scale of the user research depending on how broad your target audience is, but make sure you don't bite off more than you can chew. However, you can always look for a user experience consultant.
UX agencies consist of numerous talented individuals such as web developers and researchers that specialize in creating engaging UX design for websites and apps. That's why it might be a good idea to look into UX agencies in Manchester as it'll help make your job easier.
Once you finish your user research, you'll find that many tasks become exponentially easier to perform, like educating customers, for example. As a website owner, it's your job to help your visitors understand what you're trying to sell them. If you're selling a real estate app, you need to teach them about real estate. If you want them to buy your digital marketing course, you need to show them some of the lessons that it'll include through blogs.
Either way, you need to educate your visitors as they continuously seek advice. There are several ways to do this. For instance, you can create a blog section on your website where you post informational content. You can also run a podcast that tackles your visitors' common issues—since you've done your research, this should be a piece of cake.
Information can be a valuable thing, but not all individuals appreciate it. Some may prefer receiving a more tangible reward for their time because although visiting your website is free, users are still technically paying with their time. The least you can do to improve their experience is by offering incentives, especially since some visitors may not find what they're looking for on your website. Now there are several ways to approach this, such as:
Regardless of which route you choose, it's worth a shot if your goal is to create a better user experience. Besides, who doesn't like freebies?
A website’s reputation is fragile. You stop posting for a while, and many of your visitors will go to other websites with content similar to yours, but you can’t blame them. After all, it’s your job to stand out from the rest, so you only have yourself to blame. The good news is there is a way to quickly change the perspective of your users, and that is by creating a better user experience. It may be difficult, but this guide should at least make it easier.