SEO is the cornerstone of any business' marketing, and in 2021 it is becoming even more critical. As we exit COVID and move towards some sign of normality, most business owners need to face how to get their businesses back on track and start generating revenue.
In Australia throughout 2020, most businesses were receiving the Government assistance package Jobkeeper, but this will end in March 2021, so companies need to look at ways of boosting their cash flow. And, the best way to do this is through SEO or search engine optimization. Simply put SEO can help your business in so many ways!
SEO is the process of improving your website's online visibility on the search engines, especially Google. There are other websites such as Bing or Yahoo, but nothing can quite compare to the power and popularity of Google. And, following are five critical reasons why your website needs SEO for 2021 and beyond.
Most online browsers will go to Google when searching for a product or service, and if your website is on page 1 or position # 1, it makes sense that you are going to get the inquiry. For 2021, this is critical for survival where every customer or sale is necessary. Priority positioning on Google is the best way to generate these kinds of quality leads. And only SEO will get you to these much-coveted online rankings.
SEO builds trust to your brand, website and business. The public, in general, is now so accustomed to clicking on websites on page 1. They know that Google places enormous trust in these websites as it has weeded out the less trustworthy sites. Being on page 1 lends so much credibility to your brand that most customers are likely to buy from you because of this trust factor. A Charlotte SEO agency can help you build that trust with the help of different link-building and SEO strategies.
2021 will be a year of post-COVID recovery where businesses enter a phase of growth and optimism. Areas like housing, bricks and mortar shops, and tourism are looking to recover in the p0st pandemic environment. SEO can play a pivotal part in helping your business thrive as consumer confidence grows. If your website dominates Google's search for specific niches in targeted areas, you will see the benefits very quickly throughout the year.
Over the past year, we have seen many businesses lose revenue as the pandemic has decimated many industries. Those looking to recover and start marketing SEO represent what would have to be the best ROI or return on your marketing dollar. Traditional forms of marketing are now far too expensive and don't have the cut-through rate Google does. Hence, SEO is the best and most viable option. The best part about SEO is that it's working for you 24/7. Plus you can be worldwide rather than national or local—great news for any business wanting to expand their brand globally. No other advertising medium can do this unless the company has a massive marketing budget.
Lastly, the customers you get through SEO are more qualified and targeted. When anyone searches online, they are either looking for a product, service, or some information. So they are ready to make that all-important call or purchase. Higher ranking websites on Google through SEO will deliver qualified buyers regularly. For 2021, in this post-pandemic era, this is the ultimate for all businesses.
If you are thinking about expanding your business and growing its customer base, you should be considering SEO. It's powerful, long-lasting, and above all is fantastic value for your marketing budget. One point to note here is that if you are going to commence an SEO campaign, you have to be in it for the long haul. It's not a strategy that you can turn on and off. SEO is never-ending, and you should consider this a critical part of your total marketing for 2021 and beyond.
A word of warning here as well. Ensure you align yourself with a proven and trusted SEO agency as the entry barriers in this industry are very low. Using the wrong agency could land your website up in lots of problems but finding the best SEO agency will yield great results. Do your homework in this exploration phase and never base your final decision on price alone.