SEO for Small Business: How the Digital Marketing Funnel works
SEO for small business: How I answered one small business that came to me wanting answers.
In This Episode
I often find the term “SEO” thrown around quite loosely and with many different meanings. So when someone comes to me and says, “I need help with SEO!” I typically start asking questions to try and narrow down what they mean and what they are looking for.
Often it means they want to get found better in search results. In this episode I go through a small business case that I recently worked through for a landscaping business. I’ll take you through my process of evaluating their site and social media, and some of the recommendations I outlined to them.
You’ll come away with practical ideas on what to look for on your site to help guide you in making decisions that can improve your company performance online.
Listen Now:
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Topics Covered:
- Defining SEO for the small business owner
- The Digital Marketing Funnel
- Attraction and Engagement Content
- Lead Capture and Nurture keys
- The importance of Conversion campaigns
- Social Media prioritization and focus
Podcast Episode Resource Links:
- The Digital Marketing Funnel
- 3 Keys for Digital Marketing
- Beyond Landscaping
Next Doable Task:
If you need a quick consult on your “SEO”, digital marketing, or social media strategy, send me a note!
This is VERY much appreciated!
Why the Halftime theme Mike?
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.
