Exploring YouTube as Content Marketing with Steve Dotto
Exploring the ways businesses can maximize YouTube for business!
Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube has been the #1 go-to spot for video online for years. Steve describes hi
Fast Fact: YouTube is the second most used search engine online, second only to parent Google.com!
In This Episode
Steve and I had a great conversation in this episode as he shares how he uses YouTube as a primary content marketing piece for his business talking about Tech.
Steve shares step by step the ways to optimize a YouTube video, as well as keys for product and also service oriented businesses to keep in mind as they think about creating videos.
Another key Steve talks about is his transition from TV to online. It’s important because as he notes, TV was “leased space” that was owned by the TV company and they could remove him at any time. With Dotto Tech now being online, Steve owns his “land”. This is a important detail for marketers. You OWN your website while you USE social media. Never put all your energies into space you cannot own!
Listen now and get empowered by his thoughts on Youtube for business marketing!
Topics Covered with Steve Dotto:
- How to upload video
- Using cover art graphic for consistent branding
- Annotation (text overlay) as a call to action and response to drive people to your website and other social media platform
- Editing title, descriptions, tagging, Youtube SEO
- Message area for communicating 1 chance message to your audience
- Website and blog posting
- Blog sharing to social media networks
- and more!
Sneak Peek of Top Tips:
Yes, we are talking about creating videos but Steve backs it up and says these are the keys you must address:
- Get your Audio right! Your sound matters big time.
- Get your content right! What is your style and what does your audience need?
- Put yourself in your audiences shoes, then deliver accordingly!
More about Steve Dotto:
Steve is the founder of Dotto Tech, which is an Online show and radio show (Wed evenings on AM650 Vancouver). He produced at least 5 YouTube videos a week and has over 25,000 subscribers to his YouTube Channel.
Steve’s specialties include:
- Demystifying technology
- Producing streaming content for the social media and technology world
- Writing, blogging, and
- Keynote speaking
Prior to moving to the online space, Steve was host and executive producer of several shows in both TV and radio over a his 20 year on-air career. An expert “Screen Caster” Dotto developed several technical solutions to delivering computer screens to broadcast TV in a tutorial and how-to format. His live multicast TV and Radio simulcast was the first show broadcast in Canada being broadcast simultaneously on both TV and Radio, with a live call-in component.
In 1991 Steve Dotto hosted his 1st TV series, the 8 part “Dotto on Data” series produced by the Knowledge Network in BC, Canada.
Podcast Episode Resource Links:
- Dotto Tech Website
- Dotto Tech on Facebook
- Steve on Twitter
- Steve on LinkedIn
- Steve on Google+
- Dotto Tech on Google+
- Dotto Youtube
Next Doable Task:
It’s always about taking away learnings and applying them!
What’s your key takeaway that you need to do in the next 24 hours based on listening to this?