Running a business that can be successful on an ongoing basis is harder than it might seem. We’re living in times where unprecedented change seems to be something that happens more or less daily if that isn’t too much of a paradox. At the turn of the century, we had the dotcom boom, which […]
As you aim to sustain a thriving business, understand the factors that can affect or slow down its growth. Doing so will enable you to take the necessary measures to prevent or control the situation, giving you a better chance of success. You can get ideas from other business owners and entrepreneurs about how they […]
Every business owner wants to find the right way to grow their business and sustain that growth. But, with so many strategies out there, which one do you choose? You can try social media channels like TikTok, but will that work? You could also use paid marketing to generate leads, but are they good quality […]
Marketing is a broad term. Which means marketing strategy can be interpreted in many ways. This article will show you how to improve your marketing by looking at proven strategies. These strategies have been used successfully by other business owners. Track your customer data Tracking your customer data is a great way to improve your […]
Email marketing can be a powerful tool to reach customers and increase sales conversions. But what is effective to get customers to read your messages and act on them? Here are six tips that can help increase your customer engagement with your email marketing campaigns. Goal Why do you want to send this email? You […]
Whether you're a startup or a well-seasoned entrepreneur, it’s not surprising to know that there are more skills and business practices that you need to pick up along your journey than you initially thought. It’s said that life is a learning journey, and it goes the same for any business. Your leadership skills can be […]
Did you know there are 115,000 vacation rental companies across the globe? Statistically, vacation rentals are becoming increasingly popular among travelers, which is excellent news for property managers. However, this does pose an interesting challenge—how to make your vacation rental company stand out when guests are inundated with thousands of options online. Thankfully, getting travelers […]
Putting money back into your business helps you reach the next level. Each year, you should return a portion of your profits to your company in the form of new investments and upgrades. Where should you spend money to help your organization most? Sometimes, something as simple as investing in better PR or company-wide communication […]
People are tactile beings. We love to hold and feel things. That’s why merchandising is a reasonable form of advertising. People who love your brand will go the extra mile to spend on products that have your logos. To step up your advertising game, we present 22 cool and unique merchandise ideas you can sell […]
Retail is fast-paced, and if you can’t keep up, you won’t compete. Competition is getting stiffer by the day, and margins are tight. Customers have to work hard to retain their customers. Since there is plenty of competition, consumers have many options to choose from. Brands are consistently working to earn loyalty and money from […]
Nowadays, businesses support environmentally friendly practices because of climate change. This worldwide phenomenon affects not only companies but everyone in general. Thus, if you have sustainable practices in place, always check whether they're keeping up with the environmental changes. If you don't have such, then you may need to consider the following methods to improve […]
Mobile apps have exploded in the app stores in the past 2 years and yet each month brings about even more new innovations. From cars, to motorcycles, and now to pools, niche apps for rentals and experiencing are popping up everywhere! In this podcast I talk about the trends for niche apps, the emerging industries, […]
Brands big and small are well aware of the power of social marketing. Keeping up with the latest social marketing trends is the best way to elevate your success and engage your audience. Let’s explore all the tricks you’ll need to make an impact this year. New Trends In Influencer Marketing Working with influencers should […]
Deciding to expand your business isn’t easy. It’s like going through the process over again. You’re risking what you already have in hopes that it will grow. However, at some point, you must do it. You start as a small business, but expansion might be necessary. Here are some tips to help you get through […]
No one is debating the huge impact that social media has had on businesses in the last decade or so, and today's businesses need to make their social media strategy at the top of their list. With so many sources and outlets out there, it is hard for smaller businesses to stand out from the […]
Is your business suffering? Are you having a hard time retaining employees, boosting their productivity or increasing your company’s profits? If so, you are not alone! Many businesses, especially small enterprises continue to suffer daily. Fortunately, there are things you can do to prevent your business from suffering. It is important to remember that the […]
When entrepreneurs start a new business, they will typically focus much of their marketing efforts on digital marketing. Social media, PPC advertising, and content marketing strategies are just some examples of what any new startup would consider to boost brand awareness. There are also key ways to market your startup on the road. The thing […]
As a business owner, you might already be implementing different strategies for successful lead generation and seeing results. But what happens if none of those leads are converting? While you might get a lot of people visiting your website and reaching out, you still need to convert leads into revenue-generating customers. And that’s why, today, […]
Do you realize why an effective business plan is imperative to achieve funding? Why would anyone invest in your business? Because every investor wants to invest in such a business that will yield great revenues in the long term. And that depends on your business plan. If your market strategy is up to the mark, […]
So, you've decided to create awesome explainer videos that will help you drive more visitors' attention and generate sales. Indeed, this is the right decision to build a strong online presence and accelerate your marketing efforts. From different marketing strategies, video is one of the most dominating, powerful, and cost-effective ways to engage audiences and […]
