As we do with many aspects of our daily lives, we often adopt an approach to business best illustrated by the phrase 'if it ain't broke, don't fix it'. While there's a reasonable point here, specifically regarding the futility of reinventing the wheel, such stagnation can also be problematic. Refusing to upgrade can cause significant […]
E-commerce shows no signs of slowing down. Its meteoric rise from a $1.5 trillion industry in 2015 to a $4.8 trillion juggernaut in 2021 is no blip on the commercial radar; consumers will continue to buy goods online as long as service is brisk and delivery convenient. And as a direct result, competition among online […]
Whether you’re in charge of holding events at hotels, country clubs, wedding venues, or any other kind of venue, if you want the events to be profitable, you need to have a solid venue management process in place. Ultimately, that comes down to ensuring the events run smoothly every time. When you pay attention to […]
Even the most experienced entrepreneurs understand the challenges of a growing business and ensure they can maintain the momentum they have generated in the first few years of the company’s existence. What is more important is the in-between phase where your business is on the verge of becoming bigger and better. But, if you’ve never […]
In the business world, we can feel that almighty pressure to hit the ground running. There have been many people who have gone headfirst into their business and succeeded, but it is so important that we learn how to walk before we can run, and to take a measured approach to launching your business. Many […]
Returning customers and repeat purchases increase your business's profitability. That is why you need to invest time, effort, and resources to acquire that. However, doing so can be challenging when the competition heats up. Established stores can release innovative products and exciting promos. New enterprises pop up, enticing people to explore their offers. So, how […]
Have you ever wondered how medical practices get new patients through the doors? It’s not quite the same as marketing a supermarket. It’s hard to go on TV and start saying that you’ll do two checkups for the price of one, isn’t it? Yes, client acquisition for medical practices is quite unique. They rely on […]
Many small businesses never really reach their full potential because the business owners either don’t know how to grow their business or are unable to do so for a multitude of reasons. If you’re reading this post, chances are you’re looking for help on how to grow your business so it not only reaches its […]
In this day and age, the world is rapidly changing in the way we function, and this has greatly affected the world of business as well. This is why so many people are opting to take a brave leap into the world of entrepreneurship and venturing towards starting their own business. The growth of a […]
According to the Census Bureau, 2020 was a great year for small businesses. In fact, there were more than 4.4 million new businesses registered - an almost 25% increase from 2019. For many of these entrepreneurs, the pandemic gave them a chance to leave their 9 to 5 and focus on their passions. The key […]
Taking Early Decisions Wisely Can Help To Ensure Continuous Business Growth When it comes to starting your own company, there are several factors that you need to research in advance. There are product/service-related factors like researching the competition, understanding your target audience, and so on. Financially, you will need to map out how you will […]
When creating a business model, it's important to think about the practicalities of running the company. You should make sure that you have a plan for things like who will be in charge, how the workload will be divided up, and what your financial situation looks like before you commit to anything! Here are the […]
Many startups collapse because owners haven't conducted proper market research before introducing their products/services to potential consumers. This research can assume many structures ranging from surveys/interviews to observing your customers through online tools. Collecting consumers' information enables companies to make informed business decisions and enhance their profitability. Unfortunately, many business organizations are still hesitant about […]
The customer is the most important person in your company. Thus, it's important that you create a pleasant experience for them. This article is about what you should do as a business owner to keep your customers happy. 1) Have Outsourcing Services The first thing your business needs to keep your customers happy is outsourcing […]
When you have a small business in this day-in-age, you must have an online presence. If you don’t, not only will you lose out on potential customers but it makes it even more difficult to get your brand out there. You’ll drown in a sea of competition that can make it near-impossible to come out […]
Running a business that can be successful on an ongoing basis is harder than it might seem. We’re living in times where unprecedented change seems to be something that happens more or less daily if that isn’t too much of a paradox. At the turn of the century, we had the dotcom boom, which […]
As you aim to sustain a thriving business, understand the factors that can affect or slow down its growth. Doing so will enable you to take the necessary measures to prevent or control the situation, giving you a better chance of success. You can get ideas from other business owners and entrepreneurs about how they […]
Every business owner wants to find the right way to grow their business and sustain that growth. But, with so many strategies out there, which one do you choose? You can try social media channels like TikTok, but will that work? You could also use paid marketing to generate leads, but are they good quality […]
Marketing is a broad term. Which means marketing strategy can be interpreted in many ways. This article will show you how to improve your marketing by looking at proven strategies. These strategies have been used successfully by other business owners. Track your customer data Tracking your customer data is a great way to improve your […]
Email marketing can be a powerful tool to reach customers and increase sales conversions. But what is effective to get customers to read your messages and act on them? Here are six tips that can help increase your customer engagement with your email marketing campaigns. Goal Why do you want to send this email? You […]
