Brands big and small are well aware of the power of social marketing. Keeping up with the latest social marketing trends is the best way to elevate your success and engage your audience. Let’s explore all the tricks you’ll need to make an impact this year.
Working with influencers should be a key part of your social marketing strategy. To help you design the perfect influencer marketing campaign, pay close attention to these trends.
In 2021 all the brands want to work with micro-influencers. According to Influencer Marketing Hub, ‘micro-influencers, particularly those with fewer than 25,000 followers, have the highest engagement rates at around 7%.’
This year brands are collaborating with influencers on a long-term basis. Evidence shows that this is a great way to improve the success of your influencer marketing campaigns.
Influencers are cropping up in all sorts of niche and super-specialized categories. By working with specialized influencers brands have the opportunity to get closer to their target markets.
According to data from 99% firms,’ Nearly 58% of people have become more interested in a brand/product they saw on Stories.’ With the help of Insta Stories businesses can enhance their brand visibility and generate more leads. Brands can use Stories to get feedback on new services on products. You might also use Stories as a way to repurpose content from your blog.
An increasing number of brands are using augmented reality on social platforms. Brands are creating special AR filters, to engage with followers and advertise new products. Entertaining your audiences online is a great way to interact and build a relationship.
One of the recent companies to create a branded filter was TacoBell, the filter allowed their users to turn their faces into tacos! According to Forbes, ‘This weird AR filter was a hit with users and had tons of people sharing taco-fied versions of themselves, all with Taco Bell’s logo in the bottom corner.’
Social commerce has skyrocketed in popularity. By using social commerce brands can offer their users a convenient and fun shopping experience, using social media. Social commerce is fun and interactive, and there are plenty of additional benefits such as:
If brands want to win the approval of customers they need to think about inclusivity in all of their marketing efforts. According to data from Impact, ‘61% of Americans find diversity in advertising important.’ What’s more, ‘38% of consumers are more likely to trust brands that do well with showing diversity in their ads.’
At the same time brands need to ensure that they have a great CSR strategy and that they demonstrate these efforts as part of their marketing campaigns.
For a long while video content has been incredibly popular on social media. Brands that use video content can benefit from increased engagement, conversions, and customer loyalty. Using videos you can create stronger relationships with your audiences and provide entertaining content. There are several types of video content that you can produce. You might choose behind-the-scenes videos, informational videos, tutorial videos, or user-generated videos. Using video content you’ll have the chance to tell your brand story and give customers a feel for your persona.
According to Tech Injury, ‘ The live streaming market will be worth over $247 billion by 2027.’ TI data also revealed that ‘82% of people prefer to watch a live stream than read a post on social media.’ There are many benefits to live streaming, including:
Live streaming is an inexpensive marketing tactic, brands don’t need special hardware or equipment. It’s easy to live stream using a smartphone and your chosen platform.
With the help of live streaming brands can provide real-time engagement, allowing the audience to enter into a convo. You can offer question and answer sessions, live support, and more.
Live streaming allows you to reach users who are highly likely to convert. These users have taken time out of their day to engage with your brand on your time schedule.
Live-streaming is an amazing way to engage your audience, but some businesses prefer to run real-life talks and events. As the pandemic restrictions are lifted many customers are eager to get back out there! Marketing in real life is still an option whether it’s networking or handing out business cards. If your brand needs some new business cards, metallic business card printing is a great option.
Social media has changed drastically in the last few years. The platform is now commonly used as a place to find new products and to purchase them. As a result, brands also need to deliver customer service using social media. According to Hootsuite, ‘1 billion messages are exchanged between people and businesses every month on Facebook Messenger.’
Much of the time your consumers will make contact using social media. You’ll need a solid customer service strategy to keep all your users satisfied. Brands need to be constantly active on their social media channels, whether it’s responding to complaints or providing information.
Brands cannot personalize their content as such, however, they can customize their social ads for different target segments. By using targeting brands can ensure that they are displaying ads to certain people, at the appropriate times.
Outside of social media brands can personalize their marketing efforts whether it’s email marketing campaigns or product recommendations. Personalized marketing helps brands to engage with consumers on an individual level.
According to Hubspot, ‘90% of consumers say user-generated content (UGC) holds more influence over their buying decisions than promotional emails and even search engine results.’ Brands are taking advantage of user-generated content to add an authentic touch to their campaigns. User-generated content works so well because customers trust their peers, yet it’s a little harder for brands to earn their trust.
Over the last few years, new platforms like TikTok have become incredibly popular. If you’re looking to keep up with the latest platforms, you’ll also want to check out these:
ClubHouse: The ClubHouse platform is a little different to a traditional social media site. It’s a hub where speakers and audiences can connect through audio content only. Brands can use Clubhouse to share real-time content with their audiences.
Caffeine TV: This is a platform that allows you to broadcast live to your followers and friends. You’ll experience the broadcast as part of a live feed, audiences can respond to the broadcast using comments or emojis.
To improve the success of your social media campaigns you’ll need to review your analytics regularly. With the help of analytics, you can identify which social media strategies are the most successful, and improve your targeted marketing. You can track your social campaigns, and use your insights to make improvements. There are plenty of social media tools you can use for specific tasks, for example, influencer mapping tools.
There are plenty of powerful marketing solutions for businesses. As trends change and adapt, brands must pay attention, and adjust their strategies accordingly. Marketing is all about knowing what the consumer wants, and delivering on these needs and expectations.