Link rot is the (generally natural) process of links out on the internet pointing to pages or other resources that have become unavailable. In other words, link rot refers to pages hosting links that eventually die (point to 404 pages).
Link rot is pretty common — perhaps much more common than you’d think. Back in 2014 NPR’s All Tech Considered did a piece in which they called link rot a “virtual epidemic”.
In fact, new research from WooRank found that 12.2% of backlinks end in a 404 status.
Graph depicting backlink status found during WooRank's research
That’s more than 1 out of every 10 links resolving in an error! That’s potentially a huge amount of link juice and visitors your site is losing out on. And quite possibly without you ever knowing it.
Just like there are 2 different parts of link rot, there are 2 different approaches to tracking how your site is impacted by it. Finding and tracking link rot on your own site is pretty simple and straightforward. All you need is a good crawler or link checker tool.
Check My Links is a great Chrome plugin that will scan all the links on a page. It will find not only broken links but links that have redirects as well.
But how do you track broken links on someone else’s website?
Aside from visiting random pages and running Check My Links, It’s actually surprisingly simple. All it takes is a custom Google Analytics report.
To track backlinks to your site that result in 404s follow these steps:
Now save this report and open it. You’ll see all the information you need to find your broken backlinks:
Don’t want to take the time to run Check My Links and don’t have the time or budget for an SEO crawler? You can slightly modify the above report to track broken links on your own site.
The Previous Page Path dimension will show you the URL of the page on your site that hosts the broken link.
Note: In the external backlinks report, you might see some rows that list “google” or “direct” as the full referrer. Sometimes GA can mistakenly classify organic and direct traffic as referral traffic. You can add a filter to the Full Referrer dimension exclude this traffic, or just ignore it and pay attention to the rows that have full URLs. Those are the actual backlinks.
Once you’ve uncovered your broken backlinks, the next step is to recover them. This is known as “link reclamation.” Recovering your lost backlinks is almost as important as building new links, so this is definitely something you need to focus on.
Reclaiming your internal links is simple and easy since you have control over them. You simply go into your CMS and update the links in the text. Or into your page templates if the links are in headers or footers.
For your external links, you have two routes you can take:
Annoyingly, link rot is an issue that will never be 100% solved. In fact, research has shown that the links on a page rot at the rate of 20% over 2 years, and 50% over 3 years. So if you’ve got a page with 100 links, 50 of them will be broken after 3 years.
Fortunately, you now have the tools and reports set up so you can quickly find broken links, both internal and external, so you can prevent the deterioration of user experience and search engine optimization.
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts.
Is your business performing well in local search?
What is local search and local SEO marketing? How can you improve your local search results?
We dive in, explain, and outline 6 tactics to help you get started in the second half!
Ready to go?
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The proliferation of mobile devices has made people more dependent on the internet for local searches. According to Google, more than 76% of people who perform local searches on their phones end up visiting a physical store within 24 hours.
If your business has a local presence, it’s important you apply local SEO best practices to do well on local searches. Here are some tips to implement for your local SEO Marketing enhancements:
People use keywords to look for what they need online, and therefore so must you on your website! That’s why search engine optimization (SEO) exists in the first place. Your content needs to be optimized with relevant keywords so it can rank high on search engine results pages (SERPs). Because of this, we do keyword research.
The same principle works for local SEO. To rank high on local SERPs, your content needs to be optimized with relevant keywords for the location you want to target. My recent podcast was on this very topic giving you a number of tools for keyword research. As well, Google Adwords’ Keyword Planner is a good tool to use to look for high-volume keywords within a given niche and location.
Example: “Eye Doctor Lancaster PA” is a localized search term that is common for users to enter in a search engine.
After identifying the keywords to use for your local SEO, the next step is creating location-specific content. For a smarter strategy, don’t just insert the keywords in an otherwise generic article. Instead, customize it according to the location.
For example, let’s say you’re running an HVAC company, and you want to write about ways to save energy during the winter for a location. The best approach you can take is to write the suggestions to fit the kind of winter that location gets. An example might be, "8 Ways to Save Energy during Lancaster PA Winters." After all, winters in Miami are different from winters in Lancaster!
Guest posting has always been a proven way to improve SEO.
But since you’re focusing on a location, publish content on local websites. The backlinks you get will improve your business’ standing on local SERPs. At the same time, if you produce high-quality content, you’ll quickly establish yourself as a local expert, which will give a boost to your brand. Of course, finding sites that will accept guest posts can be challenging. A good rule is to search for them using keywords like write for us + location or guest post + location.
Consider writing for the local chamber of commerce, a business partner or complementary business, or even the local newspaper. If you get a link on other quality local sites linking to yours, it's a win-win.
You can use social media to reach local audiences, especially now that most of them offer geotagging. This means you can assign a location to a post so that only people in that location can see it. The great thing about geotagging is you can share the same post multiple times, with each instance geotagged to one location. Even better, you can customize the accompanying text for each post, so one post can say “Heya, Lancaster” while the other can say “Howdy Lititz!”
As well, if using Instagram for your business, be sure to use the location feature for your posts. Since there is a location search your business can come up when this is used. As well, use local hashtags on Instagram to help your business be listed in relevant, popular, local hashtags. In my area tags like #lancaster #lancasterpa #lancastercity and #lanccity are relevant.
When you join a local activity – whether as a participant or a sponsor – you can get a backlink to your site from the organization facilitating the said event. This improves your local SEO, especially if the organization’s site has a higher authority than your own.
Also, taking part in local activities gives you writing material for content that appeals to the people in the location you want to target. You’re giving back to the community when you take an active role, and that earns trust and respect among its members.
Google is the dominant search engine. With nearly 70% market share of searches each month, it’s the place to focus on and one tool they give businesses is “Google My Business.” This is a listing that is free to setup and use, and which helps your business appear in search and map searches on Google. It’s a listing that can display your address, hours of operation, photos, your phone number, and a link to your website.
Be sure to take advantage of this free tool by going here: https://www.google.com/business/
These tips, when taken together, can definitely help you local SEO marketing. But remember, whether you’re going for global or local SEO, quality content is still the most important element of content marketing.
There's no shortcut for that.
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
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Every experienced SEO specialist knows this one thing... Publishing pages and posts without an exact understanding of which keywords we want to target and grow in SERP is a big mistake. How do you get TOP rank? No matter how great your content, if users can’t find it, it doesn't help you.
So, if you want to get a lot of organic traffic, you should always seek to improve your own technologies and processes. From niche/keyword research to getting the TOP results you want, do you have technologies and methods in place which give you these key search results?
In this tutorial, I share with you our internal and simple step-by-step guide that gives regular, top search results for targeted keywords. The main advantage of this guide is to learn a scientific approach using evolutionary principles.
What do we mean by this? Let's dive in and learn! First, some definitions.
Scientific approach in SEO is the process of getting results with two main methods of science: observation and experiment.
Evolutionary principles in SEO is the process of getting results when using 3 criteria: variation, heredity, and selection.
Let explore all of the steps of our process and I will show you how these principles work.
We can use online software that helps us check on page seo score - Sitechecker.
If we want to grow organic traffic to the main page of site, what should we do?
The first step is keyword research. We put all possible queries for that page in Kparser and start our collecting of long tail suggestions.
What do all of these keyword results give us? They include information such as:
When you gather all keywords you want, you can go to creating content which would be loved not only by people, but by machine search algorithms like Google and Bing as well.
2. Optimizing content
To create a great SEO optimized page we use the Yoast SEO plugin in WordPress or similar checklist.
Remember, full SEO optimization isn’t guaranteeing that users will like your content. Users’ love depends on the uniqueness and completeness of your content. But ranking in SERP vary depending on the correct structure, length, using meta-tags, correct keywords and links.
So, the best way forward is to create interesting content with important details, screenshots, which organically includes a list of all of your important keywords.
3. Get feedback from search algorithms
Within 1-2 weeks Google PageRank algorithm will rank your page. For every keyword your page will have a different position. So, pay attention to one important aspect... We don’t know exactly which keyword phrases your site will be ranked for and on what position. That’s why the more long tail suggestions you use, the more chances to get TOP rank for some of the keywords you have.
So, after 1-2 weeks, we can see in Google Search Console (reports are created in Data Studio) what keywords are performing the best by reviewing:
Depending on this data we can then choose keywords by which we will expand our content, create anchor links, and PPC ads.
In other words, we make conclusions from the first experiment by getting feedback from the search engine algorithms.
In our example, we take the keywords in the first 20-30 positions and try to improve our page by adding or changing content.
4. Re-optimize content
By comparing exact keywords on the page we can see that some important phrases were omitted in the first time of creating the post. So, we now go back and expand our content with all keywords that have a chance to get TOP rank.
On the screen of Ahrefs we can monitor changes in positions for every keyword. It also provides great feedback of our work on page content (but not only one, ranking can improve also due to other factors).
5. Summary results of SEO experiment.
So, now it is time to draw some conclusions.
Observation in our case this means an activity to understand factors that have influence on the positions. We want to understand the logic of the search engine. When we find some patterns that we think work, we are going to experiment.
Experiment in our case means making changes on the page that can improve our positions. We can change title, H1-H6, description, text content for keyword phrases and test it.
Variation principle in our case this means that we use a big list of different keywords on one page.
Selection principle in our case this means that after 1-2 weeks we review and determine keywords that ranked in the top 20-30 positions that we can use to improve our content.
The more you create pages and make experiments, the more you’ll understand how to adjust, improve, and make an ideal page for people that also works well for search engines.
Questions or thoughts? Ask below!
Keyword research tools for website SEO. What are they and what is it?
Why does it matter? And...how can you do it?
That’s the key topic in this week’s podcast episode. We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO.
Who does this apply to? Beginners are going to get the most value and yet others even with more advanced skill can benefit from learning about the tools used and research behind it.
Ready to dive in?
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Keyword research for website SEO can be defined as researching the terms people type into search engines when looking for resources similar to your site. Once you know what these keywords are, you can incorporate them into your website content. Do this consistently, and your site will rank for the keywords and keyword phrases on search engine result pages.
But if you're using the wrong keywords, no matter how much you stuff your content you'll still not reach your intended audience. This is why it's necessary to do keyword research. All your subsequent efforts are useless if your keywords aren't targeted enough.
General terms are more popular, which makes them more competitive and expensive. Let's say you have a law firm in Newport, RI specializing in divorce, and you want its site rank better in the search engine results.
Type in zero-turn lawnmowers on Google and you'll get about 1 million results. To get on the first page for that term will take considerable time, money, and effort. And even if you have the resources to get on the first page, how much good will it do? People looking for divorce lawyers in cities other than Newport will leave your site as soon as they realize it's not what they need. And your site will have a higher bounce rate.
But type in zero-turn lawnmowers in harrisburg pa and you'll get around 85,000 search results. With fewer competitors, you can focus on that specific term and related terms, and get good ranking results in shorter time. There's less competition and you are also honing in on people specifically interested in your products in your sales area.
In SEO, these specific terms are called long tail keywords. These are targeted to people who are about to make a purchase, or who know more exactly what they want. When someone uses a very specific term, they're no longer just looking around. There's a huge chance they already know what they want and are ready to buy or are motivated to learn more.
Luckily, you don't have to guess which long tail keywords perform well. There are several tools I suggest and I want to dive into each a bit more here:
On Buzzsumo, you can enter any topic, and the tool will analyze what content performs best for that. It displays links to content containing the keyword you supplied, then lists statistics on its Facebook engagement, and also LinkedIn, Twitter, Pinterest, and Google+ shares.
For Übersuggest, you can type in a term and choose categories (web, images, etc.) and country. It then gives you an extensive list of longtail keyword based on the term you supplied.
Ahrefs is an all-in-one software as a service (SaaS) tool that provides data and tracks your SEO (Search Engine Optimization) efforts. While not free it is a robust tool that includes a powerful keyword research tool in addition to other capabilities I’ve mentioned in a earlier website SEO grader podcast.
One tool that will allow you to generate hundreds of long-tail keywords from a single term is KeywordTool.io. It’s free and unlike Google’s own Keyword Planner tool where you could wind up spending a lot of time pursuing results, it only requires a single click to give you a myriad of ideas.
If you're looking for articles ideas based on the keywords you gathered from the tools above, there's Blog About, a blog title generator. Input any keyword, and the tool will display some suggested titles and email you the rest. This is a valuable way to get SEO-optimized blog titles relevant to your long tail keyword phrases.
As noted in the podcast, once you have the keyword phrases and optimized titles, you write your blog post and Yoast SEO in WordPress sites helps you analyze your content, images, and overall post for how well it is optimized for the long tail keyword phrase you are targeting. You simple add in the phrase and it runs through a whole series of items to evaluate your post and help you fine-tune it to be optimized for that phrase.
Another valuable resource is Small SEO Tools and their Keyword Position Checker here: https://smallseotools.com/keyword-position/
Wincher is an inexpensive rank-tracking tool with the possibility to track your rankings as far as 5 years back. It also helps with the optimization of your website by tracking the keywords and phrases. It can also do so for your competition. While it’s a pretty small tool, it offers great value for the price, as it costs a mere €10 a month.
Keyword Position Checker is a tool used to detect the position of a website or URL in the search engine (particularly, Google) for a given keyword as per competing with other websites for the same keyword.
In the end, a key comes down to understanding your ideal customer. Put yourself in your targeted audience's shoes. If you were in their place, what keywords would you use to find what you're looking for? That's a very good place to start. Alternatively, you may also use this free keyword rank checker tool from SureOak.
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Grab my helpful checklist that includes strategy for social media lead generation. Click image!
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site! We cover 4 key tools you can use today...
In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each.
Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into how and where to improve your website to gain traffic and rank!
Ready to dive in?
[powerpress]
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As I noted, these website tools help you evaluate site performance and the areas it may be not up to current standards. These 4 site website evaluation "graders", or tools, will give insights into how and where to improve your website to gain traffic and rank.
LXRSEO gives marketers a rundown of their site's SEO performance.
For every page on your site, LXRSEO analyzes the problem areas and gives you tools to fix them. If a page is missing a meta description, you'll receive an alert from the Website Auditor tool. The SEO Webpage Analyzer examines the SEO of a page for optimization.
Key features:
Seeing your competition's strategies gives insight into strategies to use for your site. With SEMRush, enter a competitor's domain and research their videos, advertising, keywords, and backlinks.
As a keyword tool, SEMRush helps you use the data found on a competitor's site and your keywords to boost traffic. With SEO Keyword Magic, you can save and export keyword research related to your website.
Key features:
How strong is your site? Hubspot's Website Grader will tell you. After searching your site, Website Grader grades your site based on over 30 factors and tells you which areas need improvement. Website Grader, answers the following questions:
The grader goes a step further and gives pointers to improve your site. Website Grader provides step by step actions to take on each part of the sales funnel.
Key Features:
Ahrefs helps improve your content to build traffic and push your blog up the search engine. This web tool lets you see how Google sees your site, as well as a host of tools to see your own site's rank and keywords, backlink growth, and top pages by rank and earnings.
Digital Roo, an SEO agency in Brighton agreed, saying “Ahrefs plays a big role in our SEO department and find it is capable of all that we need, highly recommend.”
Like SEM Rush, Ahrefs gives you invaluable market insights. By examining competitor content, determine what topics and type of content get traffic and create similar content for your site. If infographics receive a good amount of traffic, create some for your own site.
Website evaluation tools help you see the holes in your marketing strategy so you can improve it. With the help of these 4 tools, you can boost your site's performance.
Key Features:
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If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe!
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Grab my helpful checklist that includes strategy for social media lead generation. Click image!
Staying current on SEO Tips is critical for business success on the web today.
The web changes rapidly and SEO changes each year because search engine algorithms change. A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search done on Google.com.
In this episode I aim to please busy marketers and small business owners by narrowing down to the nitty gritty of what your website needs for SEO success today on the web.
[powerpress]
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I like to keep it simple! There's lots of "SEO Talk" out there and if your a small business owner you likely get these type of spammy emails says "We've done a free review of your site and there are a number of key SEO things that we have found that will improve your search engine optimization right away."
Some of these folks promise amazing results with just a little ongoing effort by them. Let's just say if it were that easy, we'd all be doing it!
Optimizing your site to come up high in Google results takes effort and the system cannot be "gamed" by programmers. Google is to smart for that. I mention Google as primary because they are. They have about 70% of the market share of all search done on search engines on the web!
Google wants to provide the best possible valid results for users doing searches with their search engine so they are constantly tweaking and adjusting to (1) improve results so that the best content on sites makes the top 5 results and (2) they want to stay ahead of "gamers" who are trying to beat the system.
It's a fact that in order to be relevant for key searches, you need to land in the top 5 results. It's more like top 4 because 85% of web users select a search result in the top 4 results! So who do you do it? Let's roll up our sleeves and dig in!
It matters big time today! Google and Bing actually penalize your site in search results if it is not mobile friendly! Responsive means it "responds" to the device it is on. The same site adjust to look good and provide a great user experience on desktop, tablet, and mobile.
Websites today can no longer be "online brochures" and rank well. Google takes into account how frequently new content is added and how resource-rich that content is. Your site needs to have a blog/news/resource area where you are adding value-adding posts. More on this >>
There are "on page" items you need to optimize for SEO. This includes having your focal keyword phrase in the page/post title, in the meta description, and in the URL. More on this >>
Social Media is here to stay and social media marketing matters. Posts shared to Google+ are known to rank higher in search results. As well, search algorithms are starting to take into account social shares and social media references to posts. Plus, you can gain more traffic back to your site if your business is active on social media, you share your content no social media, and you have social media sharing buttons on your web pages! More on this >>
I mentioned this already but each page/post should have a focused keyword or keyword phrase that you are trying to target in search results. If visitors search for "How to customize a xyz", then you might want to write a page that targets the phrase "customize a xyz." Your page title would be "How to Customize a XYZ" and you would talk about the ways to "customize a xyz" in the post! More on this >>
Is your business a local business that is targeting regional customers? If so, you need to look at local SEO tips. This includes pages with your keyword focus being "service xyz in <city>". As well, local search directory representation is important and the most critical ones can be updated all in one place with a service like MOZ Local. More on this >>
These are key SEO Tips for today. What needs done on your website and online marketing to catch up? Let me know.
What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
Share below!
Resources outlined in this episode:
Help Spread the Word!
Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.
If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes, leave a rating, write a review and subscribe!
Thank you so much for your support!
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections.
It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond.
With LinkedIn publisher, individuals have the chance to build their own professional brand and showcase the experience of their company. The posts published on LinkedIn are published as individual posts by the user, not a business, and can demonstrate the experience that one has accumulated over the course of a career.
The articles will show other LinkedIn members the credibility of the writer and can, therefore, build trust in a brand, product, or company service.
With LinkedIn being the dominant social platform used for business, and the only platform where top level executives spend significant time, it's a key avenue for businesses to consider using and the way to use it well is via LinkedIn Publishing. The ability to reach and interact with thousands of other professionals in specific industries presents many more opportunities as well for partnerships and for showcasing products and services.
To get the best results with LinkedIn Publisher there are a number of things to keep in mind, and I’ll outline those here:
Content is the foundation for pretty much every popular social network or blog. Since LinkedIn Publisher posts are a way of demonstrating competence and professionalism, it's important to understand the right practices for developing content.
Offer value and resource-rich material. Don’t just give a sales pitch or talk about yourself.
Share your unique experiences in your posts. Content should reflect what one knows and the skills that have come with it. Individual experiences and the way situations were dealt with or learned from establishes not only credibility but also uniqueness.
Others can gain important knowledge from the experiences you've had. This fits in well with the community aspects of LinkedIn.
Whether its experiences with customers or technical problems that have encountered and solved, writing about these experiences build up your status as a professional with credibility in your industry.
The content published should also be convenient for the reader. Like most online content, it should be easy to read and give readers the information they are looking for in a digestible format.
Shorter posts, correctly formatted with content sectioned out are preferable. Use bulleted lists when possible and keep paragraphs short to allow for ease of reading and skimming.
Posting needs to be consistent to set expectations for an audience and adds a level of relevance. When an audience expects regular content, they're more likely to continue to pay attention.
Regular posts also attract more LinkedIn users and builds the LinkedIn community further.
To get the maximum reach out of posts, they need to be shared. LinkedIn posts don't have to remain isolated on LinkedIn. Sharing content on Facebook and Twitter as well as other social media platforms allow posts to find a bigger audience.
By default, when you publish a post you are given the opportunity to share to Facebook and Twitter. Be sure to take advantage of this to increase your reach!
LinkedIn Publisher is a potentially powerful way to communicate your message within LinkedIn. It can help you grow trust and demonstrate your company's expertise.
One idea to consider is to re-work some of your company blog posts and share unique versions of them on LinkedIn that can connect with your connections there.
Have you explored publishing a post on LinkedIn yet?
Connect with me on LinkedIn here to watch my use of LinkedIn Publishing.
Wondering what to tweet about? Here's some ideas for businesses to get started:
Thanks to RedWebsiteDesign.co.uk for this great infographic.
Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms.
Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement:
Images can sell a story to a potential customer more succinctly than words, especially on social media platforms. Thanks to the folks at
Thanks to the folks at Red Website Design for this helpful infographic on social media strategy.
At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate.
In the past job postings were handled mostly by newspapers. Over time, services like Monster.com and others have added to the options. Today, the best way to find qualified candidates truly is online in many cases.
With so many options to choose from, it can be a bit overwhelming to decide which site to use, but one service we’ll review today handles all of that for you.
After recognizing the need to make online job posting an easier process for business owners, a group of entrepreneurs got together to start ZipRecruiter.
The primary goal of ZipRecruiter is to allow hiring managers the opportunity to post their job to 100+ of the leading job boards, including key sites like Monster and LinkedIn, as well as social media networks, such as Facebook and Twitter, with just one click.
The process is pretty painless: Create a job, add the title, details and requirements, and then post it live. Pricing options determine what sites and how many sites the job is posted too.
It’s an efficient way to get posted to all the major online job boards where potential candidates are spending time searching. The interview process will become more streamlined once you know you have the right candidates to choose from.
In addition to making the posting process a one and done format, ZipRecruiter offers many other features to help business owners reach their target candidate market:
Finding the right candidate doesn't have to be a complicated process of utilizing numerous job sites. Thanks to sites like ZipRecruiter.com, posting a job to hundreds of sites, and attracting the perfect new employee, can be accomplished with only a few clicks.
Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools.
I'll outline 5 keys I believe every business owner should be investing in for success on the web:
A website with a fixed width is no longer sufficient for today's needs. The use of so many mobile devices requires sites to adjust to fit their specific screen size and reorder content for easier reading.
Mobile phone users constitute a large percentage of internet users. Currently, up to 80% of smartphone users utilize their mobile phones to shop online. Also, the conversion rate for mobile users is three times higher that of traditional laptop and desktop users.
For a business, having a responsive website grants access to an important, vital segment of consumers. Not investing in a responsive website is likely to lead to a significant loss in web traffic and ultimately sales as visitors move on to a competitor.
The new landscape also requires new ways of marketing. Because a website is vital to marketing, it's the first component of a good marketing strategy.
A website is a hub for information about a business. It's where customers go after viewing marketing campaigns. Customers often sign up for newsletters and provide contact information through the site.
Having a proper SEO strategy is an excellent way to market a business and its products or services. SEO helps a site rank in the search engines.
SMM or Social Media Marketing allows you to connect directly with the customer. It also allows a company to spread by "word of mouth".
Many potential customers search for products through social media. In response, those platforms have introduced expanded search engine capabilities.
Having a business's brand on social media provides the business with important exposure - and having quality, resource-rich content on your website is the second ingredient that together provides your business the engine it needs to gain steam online.
Converting website traffic to leads is important for generating sales. There are many ways to capture leads. An engaging way to capture leads and email addresses is a freebie form.
Freebie forms offer an incentive for customers to leave their information with a business. This opens up the way for businesses to contact potential customers for future purchases. The incentive can be a coupon or free, downloadable resource guide as simple examples.
As explained before, social media can get the word out about a company. Social media assets such as a Facebook page or YouTube channel make connecting with customers easy. It also provides a friendly platform for people to learn about the company.
Social networks often come with an option for using campaigns to market products or events. Businesses can use these campaigns to generate more leads. Share your new website content for starters.
Advanced website tools make your business's processes more automated and efficient. It also makes marketing content and business products and services easier.
An online CRM software gives one the ability to group leads and customers, and the business can analyze their preferences and market to them more effectively. Make sure to compare a few CRM software options to find what fits your business needs. As well, a great resource for comparing the best small business CRM systems can be found in this post by Cloudwards.
For example, tied with lead capture on your website, a CRM with email marketing can automatically send a follow-up sequence of emails to “drip” information to a prospect and even trigger different emails based on links clicked in a prior email. It's about developing smarter online business processes and this means investing in technology and software, or finding a solution provider to discuss your custom embedded hardware development needs with.
Together, these keys are critical to a business serious about making the web work for them. Are you maximizing each of these for your business? Contact us for some help.
Looking for your next business investment opportunity? Investing has really become important over the last few years. Franchise Info have a range of weird and wonderful franchises for you to choose from, check them out. I'm sure you won't be disappointed.
As a business owner you will have to invest in many things that you wouldn't think you would need to, and, depending on what your business is, telecoms consultants can be essential to some businesses, and Soniza is one of the best.
In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they need in the way they want to see it. Your most useful tool to do that? Google Analytics 360.
This is Google’s flagship, free, website stats program. Setting up analytics for your business website is pretty easy and straightforward. Go to the Google Analytics 360 (GA) sign up page and enter your website domain. Google takes you through a series of steps and ultimately gives you a section of website code your web designer needs to add to your site.
The amount of information that Google Analytics 360 delivers about your website can be overwhelming to new users. Analytics can offer insight into everything ranging from who visited, the paths they took, content digested, time on page, time on site, where they live, how they found you, keywords used, and more … just to name a few.
Here are some useful tips to make sure your analytics are a powerful source of information for your business.
For every visitor who comes to your site, you want to define an action or activity as a target objective. Setting up goals- which are defined as a completed activity or conversion- will allow you to define and measure success. Goals can range from filling out the contact form and submitting it, to how many pages/screens a visitor views in a session to duration or time spent on site. You can have multiple goals and even assign monetary values to them to help calculate revenue data. You should have at least one goal- but be choosy. Analytics only allows 5 sets of goals, each set containing 5 goals. A goal helps you measure whether your site is performing and meeting a key business-related objective.
Audience Analytics
Analytics can provide a wealth of information on the people visiting and interacting with your site. Some useful information includes:
Demographics - In the visitors section you can learn where your audience is located, country, state and city. Once you know the specific locations that bring visitors with the most conversions, you can target these locations with ads. It'll also show you potential places to expand.
How visitors arrived on your site - Knowing the main sources of traffic to your site will help shape your distribution and promotion outlets, especially on social media channels. This area is telling you where the visitors were at immediately before coming to your site. So if you are sharing new blog posts from your website to Facebook, you should see traffic coming directly from Facebook to your site.
The page visitors enter your site - This shows you how well your site is optimized. For example, if most traffic is entering through an alternative landing page - such as a testimonials page - you may have to re-optimize your homepage. It’s also showing you potentially what is most interesting on your site to your visitors.
Defining success for your site and knowing your audience are important stepping stones in making your web strategy as effective as possible. Another important step is knowing, once your visitor arrives, what content is keeping them on the site, being consumed, and being shared. Analytics will provide many useful metrics - including bounce rate, time on page, entrances, and page views - to demonstrate which pages visitors are viewing the most. Then you can create similar pages supporting the topics they care about. As visitors habits and needs change, it is important to check your content reports on a regular basis to maintain a fresh strategy.
Google Analytics is an extremely powerful way for businesses to set themselves up for success and understand their user demographics and behaviors. This data is essential in creating a site experience designed to maximize conversions and to leverage this data across many marketing channels for further success.
Are you using Google Analytics 360? What metrics do you check and watch?
When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don't have a compelling title, no one will click the post and read your great content. [Tweet "A well-written title will lure in readers, and it will act as a search engine keyword finder tool."]
With all this in mind, here are some reasons titles are important and how you can use them to improve SEO practices:
Your potential blog or web page reader will enter their search terms into the browser search area. The closer your title is to the exact term they enter into the search bar, the more likely your title will show up in results. As well, the more relevant your title is to the words/topic being searched, the higher it will appear on the search engine page. Beyond that, the more engaging and relevant the title appears to the reader, the more likely they will be to click on the link and go to your article.
Most social media sites use the article title as the text link. For example, the blog post title is the most prominent item shown in a Facebook link post. The title may be the first and only opportunity you have to entice readers to read your article. If so, the title needs to convey both what the article is about, and also the motivation for the viewer to click to read the post! A title may be the single factor that determines whether a user clicks to read or moves on to something else.
So how can you help improve your titles? Research your title by adding your prospective title to the search area of your browser. You should see a drop-down list of suggested terms that are relevant to the topic of your title. You may come up with a title which has more search juice from those recommendations!
Place important keywords close to the beginning of the title. While the algorithms used to calculate search results will always remain a bit of a mystery, studies indicate that titles perform better when keywords appear early in the title. "Facebook Marketing Tips: 8 Keys to Help your Business" is stronger for the "Facebook Marketing Tips" phrase than a title such as "8 Key Business Tips to Help your Facebook Marketing." Both have the phrase, the first one has it early in the title.
Keep it short and snappy. If your title is too long, only a portion of it will appear in search results. Your title should be no longer than 60-75 characters.
Your title should accurately reflect the content of your post. Posing an intriguing question or a list of tips are both strong techniques for title writing. The point is, don't create a throw-away title. Be creative and think about what the reader is most likely to click and a keyword phrase that is important to be found for in search results.
Use title generating tools like the TweakYourBiz.com title generator. If you're stuck and can't seem to come up with any interesting active words that convey a compelling call to action, then this site can provide some inspiration and insight.
As I wrap up, I'll come back to three key fundamentals.
Now go out and make your blog post titles count!
So you've got a content plan and your writing helpful blog posts regularly, GREAT!
What would you say if I told you that perhaps 50% of your effort should go into your blog post title?
Headlines matter BIG TIME. They really do!
In this episode of Halftime Mike I dive into reviewing an Infographic from QuickSprout on blog headlines and what process you need to follow to ensure you maximize this key piece of real estate for for capturing viewer attention and for SEO.
NOTE: Plus, I go on a bit of rant about a pet peeve...people not finishing things. Be a finisher. Don't start something and get it 95% of the way done and call it done. Finish it!
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read!
The first thing people see and read is your headline or title. Are you capturing their interest?
What are the secrets writing great blog post headlines? I’ll outline a few from the infographic.
1. Length
– 65 characters and 6 words. Mobile devices are forcing our headlines to be more eloquent (short and sweet).
I'd say you can go a bit longer than this but not much. The KEY, however, is that you must include your targeted KEYWORD phrase in the title, and ideally within the first four words of the title!
2. Adjectives
– Descriptive words are key! Words like "Discover", "Maximize", "Top", "Unbelievable", and more help you capture attention and draw in the visitor.
3. Be specific
– Clearly state what your article is about. Titles like “Living on the edge” or “The best Product of all time” are too general. Also, don't make the mistake of being too creative with a"cute" term that the masses may not know! Cute sayings in titles are not helpful! There's too much at stake and too many keys you need to accomplish with a title to just go for cute. Cute helps you ZERO in search and longevity of being discovered.
4. Numbers!
– Adding a specific set of numbers to your post title to let the user know what to expect has proven to drive viewership. People see "The Top 7..." and they know and make a decision to come and view the 7 items you note. I've used top 5, Discover 7, and more successfully. I'm not a big fan of the huge numbers myself like "Best 100 this" or "Top 47 this". Those to me are too much. I'd don't have time to scroll through 47 let alone 100 of something.
Give'em something they can handle in a bit size read or skim! Numbers help qualify and quantify.
The formula for creating headlines is priceless!
TRIGGER WORD + ADJECTIVE + KEYWORD + PROMISE
[Tweet "Best formula for Blog Post Titles! TRIGGER WORD + ADJECTIVE + KEYWORD + PROMISE #halftimemike"]
A word of caution.... TIME! It will take some time to come up with a title that fits inside of all the criteria for a good headline.
Again our friends at QuickSprout have hit a home run with this timely infographic.
Want even more ideas on how to optimize post promotion? How about 41 more ideas for promoting your posts online >>
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Interested in what is important with SEO today and how you can improve growing leads with your website?
Join me and discover the new SEO, what matters today, the big change from Google coming in April, and leave with a strategy for your business online!
As the President of Web Agency, Digital Hill Multimedia, and co-founder of TabSite, I understand the small business and start-up mindset. With over 8 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase leads online.
I speak the language of business. I understand the challenges – what it is like to meet budgets, to go out and get customers, and to keep them.
Let's dive in and talk about recent changes, what works today, and how you can form a gameplan for success online!
Is your business optimized for local search and using Local SEO?
How does local search in Google really work anyway?
Let's dive a bit deeper into online tech today!
My aim here will be to go into the intricate world of Google Search algorithms and breakdown what has changed and what you need to know related to local search engine optimization (SEO) in simple terms.
Going big picture to give you some background, the first thing to know is that Google makes changes to their search algorithm each year. They do it to continue to serve the end user, those doing searches, so that you get the best search results for your search term you input.
Of course, Google also needs to stay ahead of those "black hat SEO's" who try to game the system and artificially rank a website in results even though they should not be there. It's ever evolving and changing! Google wants to provide the best relevant results, and thwart the attempts of companies trying to circumvent this with techniques that artificially rank sites higher than they should really appear.
Google typically makes 1-3 main changes a year and numerous small changes in-between to their search engine algorithm. In the summer of 2014, Google launched a new update, called Pigeon, in the US that was the first big change really focused specifically on local search results. The new algorithm is intending to improve local search results by displaying more relevant, accurate and useful local pages. So I'm going to dive into what changed and how your search results are impacted.
There have always been discrepancies in the search results displayed from searching Google Maps and the regular Google search. The results displayed are different, which showed that there was no connection between the 2 searches. Pigeon changed that. The algorithm searches in both areas and displays results from both. The intent is to bring cohesiveness to make searching locations easier, and it seems to be much improved in this area.
Local directories have not shown up well in Google search results for years. Google had pushed its own pages to top ranks at the expense of the local directories. Yelp at one point brought up the issue where their pages would be ranked below the Google’s pages even when the term “Yelp” was included in the search query. The launch of the new algorithm changed and seems to have resolved this issue, giving local directories higher rank even when the search query was generic. This means your local search should return better local results and local directories, such as a chamber of commerce business directory, should rank higher in search results.
It's common for a given neighborhood to have several names, such as the official subdivision and the historical or slang term. These names were most likely captured in Google Maps but not necessarily in Google web search. Searching conventional names and common names such as “Uptown” before the release of Pigeon would bring different results. With the cohesiveness of the two searches and improved location results, searching any of the different names that a neighborhood goes by will give the same or inter-related search results. It's an upgrade that Google now recognizes more intuitively the multiple names for a given location and combines results of each into one, more relevant search result.
Pigeon update’s algorithm is made to use both location and distance to give local results. The distance factor can also influence the results displayed even when the search query is for a specific location. For example, Sam is near the south edge of Goshen. He searches for a restaurant using Google Maps, the results will be displayed according to their distance from him. If Sally is just few miles from the edge of Elkhart in Dunlap area and she's searching for a nearby restaurant, she'll receive restaurants in both Elkhart and Goshen. Thus, search is location specific and geo-targeted. This is the new local SEO.
Local businesses have always fared less than well against the online giants in search results. This also has made some progress and positive change with the launch of Pigeon. The rank of online giants without specific (storefront) location in the towns which they had optimized for on their sites were dropped lower in search results. Local businesses, with local business addresses significantly moved up. This benefited local businesses which had optimized their websites or their social media sites to show the specific location of their operation. This is now going to be part of local SEO strategies moving forward.
So what is a local business to do to take advantage of these new changes? Keep the basics in front of you including adding new content regularly to your site that includes your key phrases such as company name and product, as well as ensure you have a good contact page with your company name and address in text. As well, in order to always have your site updated and adjusted to focus on maximizing the latest changes it can be valuable to hire an outside SEO expert. Hiring experts such as a SEO company Melbourne offers you both SEO expertise and local SEO techniques that can make all the difference.
The value of this local SEO update by Google is that they are working to help the local small business stay relevant and be found in the competitive world of online search results.
"Why doesn't my website come up in Google when you type the term <fill in blank with your product>??"
If I had a dollar for every time I've been asked that, I'd be a wealthy man! Every business wants to come up first, or at least on the first page when a search for their key product or service is typed into a search engine like Google. This is, in fact, important because web searchers typically scan no lower than the first 6 results given for any search before making a decision on one of those web pages to visit.
Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know to optimize any blog post or web page you publish!
It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online!
Episode Topic:This week I fly solo and dive into the basics of SEO. This is for the small biz owner and marketer who doesn't want all the Greek and geek talk, but wants a simple "How to" that they can implement to help their content be maximized for best search ranking.
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
Quick note: I could really use some more reviews on iTunes! Do you enjoy what you hear? Take a minute and click through to iTunes and leave a review for me please!
The key is in knowing what helps a page rank well and what should be done on every web page for search engine optimization (SEO). Since Google is the most dominant Search Engine with average monthly search shares of 63-70% (of all searches done on the web in a search engine), it makes sense to pay attention to what Google outlines and to changes in their algorithm that impacts search rankings.
"Algor" what?
Yes, that's right. Google has a very in-depth programmatic method that helps them evaluate any web page or blog post and ultimately determine its ranking for keyword phrases.
I'll keep it simple by saying that Google is most interested in returning the best quality, relevant results for the searches that users input into their search engine. It makes sense. Google wants people to find the best answer for the question they type in. Since "Search Engine Optimization" started years ago, the role of SEO specialists was to help their clients come up on top for searches of key terms they wanted to rank for. This led to some SEO work that tried to manipulate Google's search ranking method, and Google subsequently would modify the search method based on their new technology and to overcome and punish sites that were trying to "game" the system.
Google wants to combat methods that try to artificially increase the rank of content when the content on a web page is not worthy of that ranking. It's an ongoing challenge and Google has made multiple shifts in the past couple of years with algorithm changes to keep things pure. Each time they do, some SEO tactics need to shift, while some core "quality content" items remain. We'll leave the more in-depth SEO tactics that are current to another time and focus on the more timeless search ranking keys that every website owner and Internet marketer should implement.
When trying to have your website and a web pages rank for certain keyword phrases, the most basic key is regularly adding new, quality pages or blog posts to your site. Google is looking for active sites that are regularly updated. Second, when you post a new web page or blog article, the key items to focus on are:
Graphic courtesy of Neil Patel at QuickSprout.
Keeping these 7 SEO basics in mind when writing web pages and blog posts can help your content rank well in search engines. Search ranking is a ever-changing arena, but these keys have remained constant for years and serve as the foundation that every page should start from.
I do a lot of writing, including having articles published with leading blogs including Social Media Examiner, AllFacebook.com and with Mari Smith.
As the co-founder and manager of TabSite, I understand the small business and start-up mindset. With over 7 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase in-store traffic, elevate their online footprint, and those battling the challenges of juggling multiple priorities.
I speak the language of business. I understand the challenges – what it is like to meet budgets, to go out and get customers, and to keep them.
Those who hear me and follow my blog value my skill for simplifying technology and social business ideas to make them practical and useful.
You can view my complete bio at the About tab of this site.
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.
Have questions? Outline them below!
SEO for small business: How I answered one small business that came to me wanting answers.
I often find the term "SEO" thrown around quite loosely and with many different meanings. So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and narrow down what they mean and what they are looking for.
Often it means they want to get found better in search results. In this episode I go through a small business case that I recently worked through for a landscaping business. I'll take you through my process of evaluating their site and social media, and some of the recommendations I outlined to them.
You'll come away with practical ideas on what to look for on your site to help guide you in making decisions that can improve your company performance online.
Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
If you need a quick consult on your "SEO", digital marketing, or social media strategy, send me a note!
This is VERY much appreciated!
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.
Below is a helpful infographic about the ways that social media impacts SEO.
A couple items stand out to me including:
In my own experience I have found that social media helps my blog reach farther and faster by the social sharing of content. Particularly, I use a strategy of Facebook posts and Facebook page tabs (built with TabSite) to alert fans to new content. As well, I tweet and use Google+ and LinkedIn to share content I have created. As my communities grow in each of these areas, the odds improve that there is social interaction (Likes, Shares, comments, retweets, +1's, etc) that all links back to my content.
Specifically related to SEO, I have seen that by sharing a new post on Google+ my content was immediately indexed and credited to me as author. (I do have the author-relation tag setup and definitely recommend it.)
The only item I wish for in this infographic is a detail of the sources. There are none listed. While I can say these hold true in my experience, data would be helpful. I pass this on because I think it has value and merit in the items listed.
Social Media and SEO infographic by the team at WhiteFire, an SEO Company
For more information on TabSite and creating custom tabs easily for contests and promotions, click below:
Good content on SEO writing from my partner in Fort Wayne and our Digital Hill office SEO guru...
Always keep in mind the number one rule in SEO: Whatever you do on your website you do it for the user first. The biggest mistake I see people make when executing any type of SEO strategy is to "skirt" the system.
If you follow the ten simple steps below Google will have a clear understanding of what your website is all about. Whether or not Google defines you as "most relevant" (#1) is truly up to you. If you write high quality content and follow the rules below you will have one third of the SEO equation solved (Programming, Keywords, Backlinks).
1. Choosing the right keywords
When Search Engines spider the content of your website they ascertain a lot of information. When they are done they determine a "theme" for every individual page and an overall "theme" for your website. This is important to know because search engines define your theme based on the individual words and word combinations on the each page. They also look at backlinks, but that is another article.
So, in order to plan a successful web strategy a Site Map and Keyword Workshop should be done before any development takes place. There are dozens of free keyword tools out there on the web, but I recommend Google Keyword Tool.
Once you have done your Keyword Workshop and Site Map identify a primary and secondary keyword phrase for every page. You can have more, however you run the risk of over saturating your page and Google assigning an incorrect theme to that page or overall website. Here is an example for an internal eCommerce page of Web Design Fort Wayne.
Primary: eCommerce
Secondary: Web Design Fort Wayne
The primary keyword phrase should be different for every page. However, your secondary keyword phrase on all internal pages should be the primary keyword phrase for your home page. Your company name should never be a primary keyword phrase. If someone is looking for your company online they will find you. Below is an example from Google Webmaster Tools showing what Google believes is the overall theme for Web Design Fort Wayne.
