SMS marketing on mobile phone.

SMS is arguably the most underrated marketing channel. For one, over 80% of the world’s population own a mobile phone, whereas only 40% own a smartphone. Better still, mass SMS text messaging services have a much higher ROI than any other digital marketing strategy.

Check out this Tech Jury study if you’re in doubt. It shows that 75% of consumers prefer to receive promotional messages through text. If you’re wondering, the average open rate stands at 98%.

Feeling moved? The following 2022 SMS marketing predictions will leave you even more excited about what you can achieve with text message marketing.

Massive adoption of SMS marketing

A new report from Forrester Research shows that the number of mobile text messages will increase 40% in 2022 as marketers seek new ways to reach consumers directly. The report says the pandemic rendered most business plans moot. Thus, forcing brands to seek alternative, high-impact solutions. As a result, 60% of organizations plan to ramp up their SMS marketing campaigns.

Increased integration with other channels

Omnichannel marketing is gaining traction faster than first anticipated as a means to enhance customer experience. This broader trend will impact text message marketing too. Unlike in the past, where many brands used SMS marketing as a standalone strategy, we’ll see SMS weaved into other marketing strategies in 2022. For instance, a few apps now allow brands to collect cell phone numbers by email. They then send one-off campaigns to the numbers.

SMS marketing to bridge customer support gaps

Brands consistently lose clients when callers wait in line to get support because of long queues and small support desk teams. This can change with SMS text messaging tools. Many consumers prefer text over calls anyway, especially millennials and gen Z. Moreover, brands can save resources and easily automate sections of text support to solve consumer queries more conveniently.

Mobile App SMS Marketing

Mobile app development companies are on the rise. According to Statista, the global consumer spend on mobile apps on 2Q 2021 reached a whopping 70bn USD! The figure is a dead giveaway of how active people are on their mobile devices. That's why you need to invest in mobile device-related marketing initiatives, especially SMS marketing.

Cross-selling through SMS updates

With increasingly cluttered email inboxes and recent indications that consumers now prefer text over email, we’re about to see a shift in cross-selling strategies. Previously updates such as delivery messages and order confirmations were sent via email. However, more brands are looking to send the same via SMS messages in 2022. And, why not when SMS marketing is just as cost-effective while offering a much higher open rate?

Advanced targeting through triggered SMS

We’ve seen this trend in apps and even email. Brands set triggered messages to celebrate customer birthdays and milestones. Or, they use them to update consumers about new product releases. Now research shows we could see the same from SMS messages from 2022. Triggered messages via SMS Marketing systems are convenient and low-cost. But, more importantly, they help with loyalty campaigns and can be a valuable remarketing tool.

Personalized SMS marketing for higher ROI

We’re also set to see an increase in SMS marketing personalization, just as we’ve seen with email and social media. For instance, brands will spend more time curating marketing SMS messages to appeal to each user’s personality and culture. We will likely see new targeting dimensions with a shift to the individual rather than group needs.

SMS for influencer marketing

Finally, we’re likely to see brands partner with influencers to run SMS marketing campaigns in 2022. For instance, don’t be surprised to receive a text from Meghan offering a 20% discount on your favorite shoe brand if you use the code “MEG20.” It’s a great way for brands to close more sales and consumers to interact with their favorite personalities.

Ready to Try It?

It’s not too late to get aboard the SMS marketing hype train. Plus, you don’t have to worry too much about the budget because SMS message marketing is very affordable. However, you must start or risk losing ground to your competitors as the market changes.


Looking for help? Tired and believing there has got to be a better way?

Let's talk about your business. With over a decade of experience leading companies and transforming lives, and a Master's degree in Org. Development and Leadership, Mike can help you find the best way forward!

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What is Outstand.com and How to Use it for Your BusinessOutstand.com is a CRM suite that contains all the tools needed to effectively nurture relationships with leads and conduct automated email campaigns. With Outstand, you can follow-up with prospects and use e-mail to foster continuous communications with them.

How Outstand Helps You Build Relationships

Email is known as a powerful tool for creating and maintaining relationships with prospects. Yet, many marketers aren't using email effectively. Nearly half of all marketers give up after 1 follow-up email, despite the fact that it takes multiple follow-ups to garner the attention of a prospect.

A simple follow-up can catch a prospect during an important stage in their buyer's journey. More importantly, customers begin to trust your business. This developing relationship can lead to a sale, and develop greater brand loyalty and repeat business.

Outstand provides you with several tools designed to retain prospects as you build rapport with them. Let's take a look at the ways Outstand can benefit your CRM:

Attractive Emails

A plain text email with no pictures may not catch the eye of prospects nor is it likely to be memorable. With the average inbox being full of newsletters and emails, your emails need to be distinctive. Outstand offers templates for well-groomed, attractively designed emails. You can create branded emails that polish your message and increase the chance your emails get opened.

Email Tracking

4 out of 5 marketers report that their emails don't even reach a 20% open rate. Knowing what email has been opened offers valuable information regarding which kind of copy, subject line or image is successful. Outstand's email tracking software shows who opened your emails and when they did so, allowing you to choose which prospects to target.

Connect With Different Mediums

Email is a primary means of communication. But it's not the only one. Outstand offers two additional means of following up with leads - text and cards. Text messaging is often a convenient way of connecting with leads in an increasingly mobile society. As a person's phone is often in their hands, texts can deliver your messages to prospects quickly, making them more likely to respond.

Sending a card may seem old-fashioned and quaint. However, printed cards are a great way to make customers and prospects both feel appreciated with a personalized message.

Outstand is a powerful suite that dynamically connects businesses with their prospects. Don't miss out on closing a deal. With Outstand, you can follow-up with leads and build lasting relationships with customers.

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