53% of consumers in the United States say that they research products using a search engine before deciding whether they will buy which makes your website Google ranking of critical importance.
Searching for answers, products, movies, and everything in between has become easier than ever and is right at our fingertips.
This is why it is so important to check your Google ranking for your business. Consumers will use Google to vet a company before ever visiting in person, so if your business isn’t showing up, you’re missing out on tons of customers.
Read more to learn three reasons why it is essential that you check your business’s Google ranking.
You may not think your Google ranking should matter, but it does. If you are not showing up at the top of Google search result pages, customers will have a very difficult time finding your business’s website organically.
Instead, they will be finding your competition over and over again. If you check your Google ranking and discover that you are nowhere near where you need to be, it will help you find ways to promote more visibility for your business.
Hire SEO services, up your marketing and advertising budgets, and start making changes to make your business more visible.
When you use a Google rank checker, such as the one on this page, you can find out what areas you need to work on. Perhaps you fixed one element, but another, such as audience engagement, is lacking.
Checking your Google rank can give you that push you need to go above and beyond what you were doing before. Perhaps you thought you were using enough keywords and had filled out your Google business page, so you were good to go.
In actuality, you will need to do a lot more than that to have successful SEO rankings. Enhance engagement in any way you can so potential customers can learn more about you and have a better chance of remembering your business.
Make sure every box is filled out on your Google business page, and respond to customer reviews. It would be best if you also were building a social media presence and engaging with customers on there as well.
All of this will drive more customers to your website and will help up your rank.
If you use a Google ranking checker and you discover that you have absolutely no traffic going to your site, there’s a good chance that you need to increase your authority in your industry.
If you are a new business, you need to build trust within your community by demonstrating yourself as a professional in your field.
The more your website is deemed authoritative, the higher it will rank on Google.
You can easily build your authority by creating a blog and posting informational and valuable content. The more people share this and link back to your website, the higher your rank and the more traffic and potential customers there will be.
If you haven’t checked your Google ranking in a while, it’s a good idea to do so. It can give you a good idea of where you currently stand so you can see what you need to work on.
Try implementing different ideas to see which works the best. And remember, what works for one business doesn’t work for all, so you can always tailor it to work better for you.
Many more business-related articles are featured on our website, so read them now!