Category Archives: Marketing

Facebook and Social Media Updates for the week of August 5

Facebook and social media updates happen at a ever-increasing pace!  It’s hard to keep up online with what matters and what’s changed for marketers online. That’s where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]

6 Ways Ecommerce Brands Market Themselves Without Being Pushy-315(1)

6 Ways Ecommerce Brands Market Themselves Without Being Pushy

If there’s one thing people hate, it’s being told what to do. If your marketing campaign is exclusively based on telling people to do something (i.e. buy your product). Then, unfortunately, you’re unlikely to find much success. But how can you do marketing without being too pushy? After all, marketing is about trying to persuade […]

How to Create an Ebook for Website Email List Building

Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let’s dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]

6 Local SEO Marketing Tactics for Greater Search Ranking

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It’s a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Using Offline Marketing Methods to Improve Your Online Presence

Using Offline Marketing Methods to Improve Your Online Presence With so much emphasis being put on digital marketing today, it can be easy to forget all about the tried and tested offline marketing methods of the past. However, whilst flyers, banners, business cards and posters may be less effective on their own in a world […]

5 Reasons Why a Business Should Outsource its Online Marketing Activities

Are you benefitting from all of the marketing opportunities the Internet has to offer your organization? If not, it may be time to consider outsourcing all or some of your business’s online marketing activities. It may be an additional cost, but the long-term rewards for your company can be substantial. Below are five of the […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

It’s all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage…a certain percent that move on to become leads and customers.  This isn’t just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]

Effective Ways to Use Video in Your Business

Are you using video to its full potential? Unfortunately, most organizations are not and they never get to benefit from this technology in the way they should. However, once you are aware of the different ways you can use video, it has the potential to change the fortunes of your business in many different ways. […]

Review of Fiverr.com - 315

Review of Fiverr.com

If you’ve done any sort of online marketing at all, chances are, you’ve heard of Fiverr.com in some way. Whether it’s a good (or bad) review or using the platform yourself. You may wonder whether the platform is legitimate, or a scam that is too cheap for quality work. Here’s what you need to know: […]

Preparing for 2017: A Marketing Checklist

Preparing for 2017: A Marketing Checklist

Don’t wait until January to prepare your 2017 marketing. It’s the perfect time to lay out your key projects and identify everything you need to accomplish them. But whatever your plans are, make sure you can keep up with the fast-changing nature of the internet. That way you’ll have the edge over the competition. In […]