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How the Internet Has Changed Entertainment Marketing

How the Internet Has Changed Entertainment Marketing

Image via Flickr by Wolfgang Lonien

Remember anxiously waiting for the release of your favorite artist’s new album, the box-office hit movie release on DVD, or the release of a best-seller novel in the bookstores? Over the past couple of decades, however, we’ve seen more and more book stores closing, fewer and fewer albums available for purchase on CD, and movies on DVD have become almost extinct. Why? Because the internet has taken the entertainment world by storm, and that’s not necessarily a bad thing. How has this evolution changed the world of entertainment marketing?

The Relationship Between Venues and Artists

The evolution of the internet has made it possible for artists to target and grow fan followings all over the world. This means that the typical type of venue has also shifted. Instead of targeting one city or area, artists can advertise their new releases, concerts, and merchandise via social media posts. These posts are generally free of charge and capable of reaching millions of people.

Instead of having to OK everything through a corporate office, artists are free to deal directly with venues, selecting dates and times convenient for their target market. More are more venues are cooperating with multiple artists at a time, turning mini-concerts into Woodstock-like affairs, and these types of shows have a tendency to draw international and intercultural crowds.

Reaching the Target Audience

The days of needing a label to promote your product are long gone. In fact, you don’t even necessarily need a manager or agent to get your work to the public. You can do everything you need using just the internet. For example, you could lay down a track in the morning, have it uploaded within a few hours, and by the afternoon, the entire world can be listening to it. Your exposure is only limited by how much work you put into it.

Social media provides you with several other ways of leveraging the internet. You can use Facebook, Instagram, Twitter, YouTube, and other platforms to reach a variety of different audiences. Once they get exposure to what you offer, they are going to be more likely to attend your shows, share your video, or purchase your merch. However, because these outlets are so easily available, virtually anyone can use them, so you have to know how to stand out from the rest. Otherwise, you’ll just blend in with the competition.

How Entertainment Is Delivered

Digital delivery is how the majority of the world prefers to access their music, movies, and books. There are any number of sites and apps available for artists to upload content, and users simply have to pay a fee for downloading.

According to Forbes magazine, cutting out the middle man and delivering your finished product through online markets is the future of the entertainment industry. Online sales have already grown more than 5% since 2013. While conventional forms of entertainment will probably still be around for a while, getting used to reaching your audience digitally is imperative if you want to stay in the game.