FAQ’s About QR Code on Business Cards

QR Code on Business Cards

While hundreds of business cards are exchanged in a day, just some of them are in for the long haul. Out of the million business cards printed, more than thousands are thrown away within a 7-day period. This means that the hard work and money that went into the creation of a business card goes to waste, along with the opportunity of marketing your brand.

What is the reason behind this? Gone are the days when people would hold on to endless cards in their cardholders or wallets. In today’s rapidly advancing digital world, there are more effective ways to help convey your message to customers and clients. One of the ways to do that is through the QR Code on business cards.

If you’re still mulling over whether you need to add a QR code to your business card, these FAQs might answer your question.

How Does a QR Code Work?

QR, or quick response code, works in the same way that a barcode does. It is a machine scannable image that is added to your business card. Smartphone cameras can easily read them, which naturally increases its scope. It is also important to mention that QR codes can be scanned with the click of a button almost instantly. This makes them even more useful in today’s fast-paced world. A large number of people now own smartphones. So, this makes a QR code on business cards a viable brand marketing strategy.

The Otix QR code is an encoded piece of data. When your smartphone scans the QR code, the data will be translated into important information humans can understand. In this case, it would be important information about you or your brand.

Why Should I Have a QR Code on My Business Card?

You must have heard a lot about QR codes on business cards, but why is that so? There are several benefits of generating and adding a QR code to your business card. The best part is, it hardly even increases the printing price of your cards.

Adding a QR code to your business card makes networking much simpler.  Through this medium, customers can easily and automatically save your contact information on their phone. All without manually feeding it in, saving time and energy.  In essence, it is a way of securing that the purpose of the card has been fulfilled. It also ensures the information is stored in a potential client’s phone. So it no longer matters if they end up misplacing or discarding the card.

Moreover, since there is limited space on your card, you can only physically convey so much information. QR codes on business cards allow you to go above and beyond. Through a QR code, you can inform a customer about your business, address, opening hours, latest and upcoming products, and so on. The possibilities are endless! For more information about QR codes on business cards, you can visit Space Print.

What Should the QR Code on My Business Card Link To?

QR codes not only give your customers instant access to your contact information but a lot more. To decide what you want the QR code to link to, you need to first settle on a brand marketing strategy for your business card. Begin by answering the following questions. What is the purpose of this business card? Who are my target audience? What do I want them to know about my brand or me?

Once you have mapped out a strategy, you are better equipped to sift through material you want to link to your QR code. Here are some ideas to consider:

Contact Information

This is a no-brainer, but at times, it is important to just get your basic information fed into potential customers’ phones. Encode it in a way to make this as seamless as possible for customers.

Special Offers/Discounts

If you want to drive attention to your latest giveaways, a QR code on your business card is the way to do that. Upon scanning, the customer can immediately see your upcoming and ongoing events. Therefore, increasing the chances of participation.

Social Media Accounts

In today’s digital age, social media engagement is of immense importance. You can link your QR code to your social media handles, inviting viewers to like, follow and share. This way, clients can also remain up to date with the latest news, events, and work of your business.

Work Samples

By linking your QR Code to your work samples or portfolio, you’re giving a reason for potential customers and clients to choose you. They can go through the work you have done, which may convince them to do business with you.

Is it a Bad Idea to Put a QR Code on my Business Card?

When deciding to put a QR code on your business card, you should analyze your target audience. Are they technological friendly? If they aren’t, chances are, they won’t even scan the QR code. This means it will just end up taking precious space on your card.

However, given the digital advancements in today’s world, there are far greater benefits of having a QR code on your business card than minimal to zero downsides.

How to Make QR Codes More Appealing?

If you are worried people will ignore the QR code on your business card, make it more inviting. Here are some ways to do that:

  • Add your business logo
  • Make it colorful
  • Use a unique shape

Add QR Codes to Your Business Cards

Adding a QR code to your business connects the non-digital world with the digital world. The QR code and the information it links to can help achieve the specific purpose for which you created the business card in the first place. Whether to acquire new customers or increase engagement. In today’s digital age, there is immense scope of business cards with QR codes. Therefore, it’s time to stay ahead of your competitors and create an effective brand marketing strategy for your business.

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