Category Archives: Digital Marketing

6 Ways Ecommerce Brands Market Themselves Without Being Pushy-315(1)

6 Ways Ecommerce Brands Market Themselves Without Being Pushy

If there’s one thing people hate, it’s being told what to do. If your marketing campaign is exclusively based on telling people to do something (i.e. buy your product). Then, unfortunately, you’re unlikely to find much success. But how can you do marketing without being too pushy? After all, marketing is about trying to persuade […]

Yoast SEO plugin for WordPress-315

Yoast SEO plugin for WordPress

SEO. It’s a short little acronym, but it strikes fear into anyone when it comes to their website. Search Engine Optimization is, for one reason or another, thought to be shrouded in mystery. The rules tend to change every time you turn around, which doesn’t exactly make it easy to master the learning curve! The […]

The 5 Top Secrets to Every Successful Online Campaign

The 5 Top Secrets to Every Successful Online Campaign To have a successful online business, you need to constantly work on your online presence. You need to have a stellar website to drive people towards, you need to build up your page rank using SEO techniques that won’t get you banned, and you need to […]

How to Create an Ebook for Website Email List Building

Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let’s dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]

Improve Your Social Media Engagement with Quizzes and 1 Click Quiz Maker-315

Improve Your Social Media Engagement with Quizzes and 1 Click Quiz Maker

While the word “quiz” may take you back to your school days, quizzes are actually very useful in the world of marketing. Why? Quizzes are an effective and convenient tool for engaging with your audience. On social media a whopping 82% of users complete quizzes. From Facebook to Buzzfeed, quizzes are used to gather relevant […]

6 Local SEO Marketing Tactics for Greater Search Ranking

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It’s a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Lumyer.com for Photo and Video Animations

Lumyer.com for Photo and Video Animations

Snapchat has enjoyed its reign among youth and young adults, but it’s got to look out for strong competitors like Instagram and other upstarts like Lumyer. Compatible with both iOS and Android, Lumyer offers a comprehensive set of high-resolution effects that go beyond dog ears or flower crowns. Its aim is to augment reality by […]

Get More From Your Google Analytics with PaveAI - 600

Get More From Your Google Analytics with PaveAI

If you’ve researched marketing, you’ve probably heard of S.M.A.R.T. goals. You probably also know that means: Specific Measurable Achievable Relevant Timely If you’re marketing, then you’ve probably got some smart goals of your own. You’ve probably already installed tools like Google Analytics to help you measure them. The only trouble is, Google Analytics results can […]

Keyword Research Tools for Website SEO

Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And…how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]

5 Geofencing Tools to Use for Local Marketing-615

5 Geofencing Tools to Use for Local Marketing

Geofencing is a marketer’s dream. Are you up on this newer technology? It’s the perfect blend of digital media and location based advertising working together for local businesses. After all, what could be better than reminding your customers of a great deal when they’re right near your store? It works fairly simply….smartphone users with location-based […]