Category Archives: Digital Marketing

Facebook and YouTube- Social Media Updates for week ending 47

Facebook and YouTube: Social Media Updates for week ending 4/7

Facebook All Facebook Profiles and Pages Can Now Livestream 360-Degree Video Facebook is adding updates to Livestream faster than you can say, Supercalifragilisticexpialidocious! Now anyone with the right camera can stream 360 videos to their Facebook page or profile. Bottomline If you run events or are an outdoor adventure brand, this would work for you. […]

How to Spot Fake News

How to Spot Fake News

These days, it’s impossible to not hear about fake news unless you live under a media-free rock. These made-up stories are not new, however, and they have been around for decades, with tabloids leading the pack before the Internet and social media wave exploded. Social media and millions of Internet sources have made fake news […]

The Value of a CTA in your Blog Post and Where to Place It

The Value of a CTA in your Blog Post and Where to Place It

A blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy. There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have. […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

It’s all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage…a certain percent that move on to become leads and customers.  This isn’t just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]

Review of SurveyAnyplace

Review of SurveyAnyplace

There’s no denying that market feedback is just as important as ever. Companies still need to get insight into their customers and prospective customers thoughts. The more you know, the better you’re positioned to deliver exactly what your customers want. The good news is that technology has stepped up to the plate. It’s easy to […]

What is Google AMP_

What is Google AMP?

Google Accelerated Mobile Pages, also known as Google AMP, is a relatively new framework by Google that focuses on mobile content. When you follow this open-source standard, your website page content loads immediately on mobile platforms for the best quality mobile user experience.  With more web users using mobile devices to surf than desktop, it’s […]

5 Keys to Improve Email Open Rates

Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

5 Ways for Non-Profits to Grow their Email List

5 Ways for Non-Profits to Grow their Email List

For all kinds of websites, businesses, and products, email lists are proven to be one of the best marketing tools available. With an email list, you can bring people back to your website and introduce new products or services. It’s a great way to stay in touch with people and increase your reputation. Below, you […]

How to Use Coupons and Discounts to Boost Your Email List - 315

How to Use Coupons and Discounts to Boost Your Email List

Compare the carefully crafted email you wrote to your subscribers to a heartfelt love letter sent to your special someone. You most likely can’t wait for your both to open that email. However, the subscriber email often ends up in the trash or it gradually floats out of sight to the bottom of their inbox […]

What is a Website Call to Action?

The question, “What is a website call to action?“, is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It’s often one of THE most overlooked lead capture and digital marketing components out there. A call to […]