PPC Archives - MikeGingerich.com

7 Tips for Running a Successful PPC Campaign on a Shoestring Budget

February 27, 2024

PPC advertising (Pay-per-click marketing) is an auction-based ad platform where marketers bid to advertise using specific keywords. The ad spaces go to the highest bidder. Does this mean advertisers with less money can't compete successfully for PPC advertising? No, you can run a successful PPC campaign on a limited budget. PPC advertising campaigns can kick […]

Maximizing Your Ad Spend: Strategies for Optimizing PPC Campaigns

May 1, 2023

PPC campaigns are a powerful tool in the world of digital marketing. With Pay-Per-Click advertising, businesses can pay to have their ads displayed on search engine results pages, social media platforms, and other relevant websites. When done correctly, PPC campaigns can provide a significant return on investment by increasing website traffic, generating leads, and, ultimately, […]

SEO vs PPC Comparison

April 25, 2023

In the world of online marketing, there are two main options for increasing website traffic: pay-per-click (PPC) advertising and search engine optimization (SEO). Each option has its own strengths and weaknesses. Therefore, it's important to understand these before deciding which method to use. What is PPC PPC involves bidding on specific keywords and displaying an […]

Targeted Success: How Google Ads Can Help You Reach Your Ideal Customers and Boost Sales

March 22, 2023

As the world's most popular search engine, Google has become an indispensable part of our daily lives. Whether we need to find the nearest coffee shop or research a complex topic, Google is the go-to platform for many people. This presents an enormous opportunity for businesses of all sizes to reach their target audience through […]

ClickDealer Review: Affiliate network

November 21, 2022

In recent years, several marketing models have gained popularity, including CPA (Cost Per Action), CPL (Cost Per Lead), CPS (Cost Per Sale), and CPI (Cost Per Install). And I want to highlight Pay Per Call as usual. As a result, various digital marketing agencies have emerged and specialize in these models. Some of these agencies […]

Best practices for PPC Copywriting one must follow

February 17, 2021

Running a PPC campaign is like walking on a path that is filled with mines. Landmines or goldmines? That’s for you to find out. Or decide. Yes, you have control. You can make your ads become click magnets. Or you can be lost somewhere in the mountain of crappy copywriting examples. Yes, a mountain. It […]

5 Tips To Start Creating A Digital Marketing Strategy

November 12, 2020

If you’re looking to start generating more leads and money, then you need to know how to begin creating a digital marketing strategy. It is important to have a solid online presence that includes search engine optimization. With that said, here are tips to help you create a solid online presence that will generate money […]

PPC vs SEO: Which One is the Best for Your Business?

July 21, 2020

When it comes to getting more traffic online, you usually have two big options: pay per click or SEO. Both options can be efficient, and both have their share of pros and cons. However, there are also cases when one method will be largely ineffective or unworkable for your particular website. This is why you […]

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